Climate Audience in Germany
Climate has an estimated audience of 7,280,732 people in Germany. 49.9% are female, 50.1% are male, average age 39.9. Top brand affinities: Progressive rock, Figure painting (hobby), Headhunters (film), Hypertext, Information sensitivity.
Top brand affinities include Progressive rock, Figure painting (hobby), Headhunters (film), with strongest over-indexing on Progressive rock (1.71× the country average). Demographically, the Climate audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Politics & Society · Type: Topic
Demographics of Climate fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.9 |
| Estimated audience size | 7,280,732 |
Audience persona
The typical Climate fan in Germany is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 1.71× | Music & Radio |
| Figure painting (hobby) | 3.01× | Arts & Culture |
| Headhunters (film) | 2.66× | Movies & TV |
| Hypertext | 1.61× | Technology & Electronics |
| Information sensitivity | 2.91× | Technology & Electronics |
| Catania | 4.83× | Travel & Leisure |
| Coworking | 2.16× | Business & Career |
| Golem | 1.67× | Technology & Electronics |
| Hatten | 2.76× | Travel & Leisure |
| Oktay Kaynarca | 3.42× | Movies & TV |
| Roaming | 1.85× | Technology & Electronics |
| Mülheim | 1.55× | Travel & Leisure |
| Carrie (novel) | 2.47× | Literature |
| Glashütte | 1.88× | Travel & Leisure |
| Solo climbing | 1.68× | Sports |
| Oliver Kahn | 1.55× | Sports |
| Scratching post | 2.43× | Pets & Animals |
| Gründerzeit | 2.19× | Politics & Society |
| Hostelworld | 2.48× | Travel & Leisure |
| Hebe | 1.78× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.18 |
| Sports Activity | POWER | 1.42 |
| DIY Mentality | THRILL | 1.38 |
| Indulgence | JOY | 1.34 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Guatemala | 8.8% |
| Dominican Republic | 6.4% |
See Climate audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.