Climate Audience in Germany
Climate has an estimated audience of 7,280,732 people in Germany. 49.9% are female, 50.1% are male, average age 39.9. Top brand affinities: Tagesschau, Spiegel Online, Satire, Do it yourself (DIY), Transfermarkt.
Top brand affinities include Tagesschau, Spiegel Online, Satire, with strongest over-indexing on Tagesschau (2.5× the country average). Demographically, the Climate audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Politics & Society · Type: Topic
Demographics of Climate fans
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 39.9 |
| Estimated audience size | 7,280,732 |
Audience persona
The typical Climate fan in Germany is balanced, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.5× | Movies & TV |
| Spiegel Online | 2.19× | News |
| Satire | 3.69× | Literature |
| Do it yourself (DIY) | 1.68× | Home & Garden |
| Transfermarkt | 2.09× | Sports |
| Immowelt | 2.2× | Home & Garden |
| FOCUS Online | 2.05× | News |
| Gala | 1.63× | News |
| Catering | 3.13× | Food & Beverages |
| Wetter.com | 1.65× | Home & Garden |
| Westdeutscher Rundfunk | 2.4× | Movies & TV |
| German television comedy | 3.5× | Movies & TV |
| 2. Bundesliga | 1.58× | Sports |
| Climate change | 4.83× | Home & Garden |
| Black cat | 2.64× | Pets & Animals |
| Flowering plant | 2.68× | Home & Garden |
| British Shorthair | 2.49× | Pets & Animals |
| Sustainable energy | 1.84× | Home & Garden |
| Cro (rapper) | 3.34× | Music & Radio |
| Radio broadcasting | 2.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.18 |
| Sports Activity | POWER | 1.42 |
| DIY Mentality | THRILL | 1.38 |
| Indulgence | JOY | 1.34 |
| Healthy Lifestyle | BALANCE | 1.28 |
| Design Affinity | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Guatemala | 8.8% |
| Dominican Republic | 6.4% |
See Climate audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.