A data profile of the people who buy, follow and care about Climate in United Kingdom — modelled from more than twelve digital signal sources. Climate has an estimated audience of 6,905,830 people in United Kingdom.
The average Climate fan in United Kingdom is 44.6 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Do it yourself (DIY), Sustainability, with strongest over-indexing on Wikipedia (2.9× the country average).
Demographically, the Climate audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Climate fan in United Kingdom is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Climate profile in United Kingdom.
62.7% are female, 37.3% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 44.6 |
| Estimated audience size | 6,905,830 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Climate audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.1% |
| Guatemala | 8.8% |
| Dominican Republic | 6.4% |
Where the Climate audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~400K | 1.37× | |
| 02 | Yorkshire and the Humber | ~700K | 1.32× | |
| 03 | South East | ~1M | 1.21× | |
| 04 | Wales | ~400K | 1.12× | |
| 05 | Northern Ireland | ~200K | 1.01× | |
| 06 | Scotland | ~600K | 1.00× | |
| 07 | North East | ~300K | 0.97× | |
| 08 | East of England | ~600K | 0.94× | |
| 09 | South West | ~500K | 0.91× | |
| 10 | East Midlands | ~400K | 0.86× | |
| 11 | England | ~5M | 0.85× | |
| 12 | North West | ~500K | 0.65× |
The strongest cross-interests of the Climate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 2.90× | ||
| 02 | Betfair | Games | 2.46× | ||
| 03 | Esso | Cars & Mobility | 2.28× | ||
| 04 | Sustainability | Politics & Society | 2.23× | ||
| 05 | Contemporary art | Arts & Culture | 2.14× | ||
| 06 | Art exhibition | Arts & Culture | 2.13× | ||
| 07 | Satire | Literature | 2.06× | ||
| 08 | Local food | Food & Beverages | 2.03× | ||
| 09 | William Hill (bookmaker) | Games | 1.99× | ||
| 10 | Do it yourself (DIY) | Home & Garden | 1.93× | ||
| 11 | Refrigerator | Home & Garden | 1.91× | ||
| 12 | Donald Trump | Politics & Society | 1.89× | ||
| 13 | Museum | Arts & Culture | 1.89× | ||
| 14 | Etsy | Fashion & Accessoires | 1.86× | ||
| 15 | Fine art | Business & Career | 1.75× | ||
| 16 | Nonprofit organization | Politics & Society | 1.72× | ||
| 17 | Hobby | Home & Garden | 1.66× | ||
| 18 | Distilled beverage | Food & Beverages | 1.63× | ||
| 19 | Volunteering | Politics & Society | 1.62× | ||
| 20 | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.84× | |
| Early Adopter Mentality | POWER | 1.46× | |
| Design Affinity | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.87× | |
| Family Orientation | CONSERVATISM | 0.88× | |
| Indulgence | JOY | 0.98× |
Climate has an estimated audience of 6,905,830 people in United Kingdom, concentrated in England and South East.
62.7% of Climate fans are female, 37.3% are male, with an average age of 44.6 years.
Climate fans show strongest brand affinity for Wikipedia (2.9×), Do it yourself (DIY) (1.93×), and Sustainability (2.23×) over the country average.
Climate fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Climate itself, the audience over-indexes on Do it yourself (DIY) (1.93×), Sustainability (2.23×), Betfair (2.46×), and William Hill (bookmaker) (1.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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