A data profile of the people who buy, follow and care about Climate in Spain — modelled from more than twelve digital signal sources. Climate has an estimated audience of 2,529,425 people in Spain.
Climate has an estimated audience of 2,529,425 people in Spain. 63.5% are female, 36.5% are male, average age 44.2. Top brand affinities: Iberia (airline), WhatsApp, Distilled beverage, Aldi, Badoo.
Top brand affinities include Iberia (airline), WhatsApp, Distilled beverage, with strongest over-indexing on Iberia (airline) (1.94× the country average).
Demographically, the Climate audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Community Orientation.
The typical Climate fan in Spain is more female, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Iberia (airline).
The key figures that characterise the Climate profile in Spain.
63.5% are female, 36.5% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 44.2 |
| Estimated audience size | 2,529,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Climate audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.1% |
| Guatemala | 8.8% |
| Dominican Republic | 6.4% |
The strongest cross-interests of the Climate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 3.98× | ||
| 02 | Betfair | Games | 3.47× | ||
| 03 | Rayo Vallecano | Travel & Leisure | 3.31× | ||
| 04 | Risk management | Business & Career | 3.00× | ||
| 05 | Refrigerator | Home & Garden | 2.74× | ||
| 06 | Volunteering | Politics & Society | 2.63× | ||
| 07 | Badoo | Internet & Social Media | 2.44× | ||
| 08 | Distilled beverage | Food & Beverages | 2.24× | ||
| 09 | Internet & Social Media | 2.03× | |||
| 10 | Travel website | Travel & Leisure | 1.95× | ||
| 11 | Iberia (airline) | Travel & Leisure | 1.94× | ||
| 12 | Genetics | Kids & Family | 1.93× | ||
| 13 | Julio Iglesias | Music & Radio | 1.92× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.90× | ||
| 15 | Aldi | Shopping | 1.86× | ||
| 16 | Nonprofit organization | Politics & Society | 1.83× | ||
| 17 | MSN | News | 1.81× | ||
| 18 | Flower | Home & Garden | 1.66× | ||
| 19 | Coches.net | Cars & Mobility | 1.64× | ||
| 20 | Stradivarius | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.10× | |
| Community Orientation | OPEN | 1.66× | |
| Individualism | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.93× | |
| Social Media Usage | JOY | 0.96× | |
| Extroversion | THRILL | 0.99× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Climate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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