Salad Audience in Germany
A data profile of the people who buy, follow and care about Salad in Germany — modelled from more than twelve digital signal sources. Salad has an estimated audience of 2,050,878 people in Germany.
The average Salad fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Ubereats, Vegetable, Burger King, with strongest over-indexing on Ubereats (5.4× the country average).
Demographically, the Salad audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Salad fan in Germany is more female, around 40.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Ubereats.
At a glance
The key figures that characterise the Salad profile in Germany.
Search interest · 12-month trend
Demographics of Salad fans
60.8% are female, 39.2% are male, average age 40.2.
Gender split
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 40.2 |
| Estimated audience size | 2,050,878 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Salad audience comes from Germany.
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 6.4% |
| Brazil | 3.5% |
Geography
Where the Salad audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~100K | 1.38× | |
| 02 | Nordrhein-Westfalen | ~500K | 1.17× | |
| 03 | Hamburg | ~50K | 1.17× | |
| 04 | Niedersachsen | ~200K | 1.15× | |
| 05 | Bayern | ~400K | 1.07× | |
| 06 | Hessen | ~200K | 1.07× | |
| 07 | Rheinland-Pfalz | ~100K | 1.06× | |
| 08 | Baden-Württemberg | ~300K | 1.03× | |
| 09 | Bremen | ~20K | 1.00× | |
| 10 | Schleswig-Holstein | ~70K | 0.97× | |
| 11 | Saarland | ~20K | 0.96× | |
| 12 | Thüringen | ~50K | 0.95× | |
| 13 | Sachsen | ~90K | 0.91× | |
| 14 | Sachsen-Anhalt | ~40K | 0.84× | |
| 15 | Brandenburg | ~50K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~30K | 0.81× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Salad audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Joey (TV series) | Movies & TV | 13.13× | ||
| 02 | Ubereats | Food & Beverages | 5.40× | ||
| 03 | Stadtsalat | Food & Beverages | 5.40× | ||
| 04 | Pizza delivery | Food & Beverages | 3.80× | ||
| 05 | Wolt | Food & Beverages | 3.38× | ||
| 06 | Onet.pl | News | 3.14× | ||
| 07 | Chicken (food) | Food & Beverages | 2.91× | ||
| 08 | Vegetable | Food & Beverages | 2.24× | ||
| 09 | Brad Pitt | Movies & TV | 2.16× | ||
| 10 | Haus des Döners | Food & Beverages | 2.13× | ||
| 11 | Ultimate Fighting Championship | Sports | 1.99× | ||
| 12 | Take-out | Food & Beverages | 1.98× | ||
| 13 | Lunch | Food & Beverages | 1.90× | ||
| 14 | Google News | News | 1.81× | ||
| 15 | Sunday Natural | Health | 1.66× | ||
| 16 | Grilling | Food & Beverages | 1.64× | ||
| 17 | Tipico | Games | 1.62× | ||
| 18 | Local food | Food & Beverages | 1.57× | ||
| 19 | Barbie | Movies & TV | 1.53× | ||
| 20 | Burger King | Food & Beverages | 1.52× |
Personality of the Salad audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.60× | |
| Patriotism | CONSERVATISM | 1.34× | |
| Healthy Lifestyle | BALANCE | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Price Sensitivity | PREMIUM | 0.95× |
Frequently asked questions
How many fans does Salad have in Germany?
Salad has an estimated audience of 2,050,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Salad fans?
60.8% of Salad fans are female, 39.2% are male, with an average age of 40.2 years.
Which brands do Salad fans like most?
Salad fans show strongest brand affinity for Ubereats (5.4×), Vegetable (2.24×), and Burger King (1.52×) over the country average.
Where do Salad fans live in Germany?
Salad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Salad fans also like?
Beyond Salad itself, the audience over-indexes on Vegetable (2.24×), Burger King (1.52×), Barbie (1.53×), and Sunday Natural (1.66×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Dish audiences in Germany
See Salad audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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