Salad Audience in Germany
Salad has an estimated audience of 2,050,878 people in Germany. 60.8% are female, 39.2% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ubereats, Vegetable, Burger King, Barbie, Tipico.
The average Salad fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ubereats, Vegetable, Burger King, with strongest over-indexing on Ubereats (5.4× the country average). Demographically, the Salad audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Salad fans
| Metric | Value |
|---|---|
| Female | 60.8% |
| Male | 39.2% |
| Average age | 40.2 |
| Estimated audience size | 2,050,878 |
Audience persona
The typical Salad fan in Germany is more female, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Ubereats.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 558,243 | 1.24× |
| Bayern | 354,984 | 1.08× |
| Baden-Württemberg | 295,194 | 1.05× |
| Niedersachsen | 238,754 | 1.2× |
| Hessen | 168,120 | 1.08× |
| Rheinland-Pfalz | 110,058 | 1.07× |
| Berlin | 90,540 | 0.99× |
| Sachsen | 88,724 | 0.88× |
| Schleswig-Holstein | 73,121 | 0.99× |
| Hamburg | 55,756 | 1.2× |
| Brandenburg | 52,448 | 0.82× |
| Thüringen | 47,118 | 0.9× |
| Sachsen-Anhalt | 42,208 | 0.79× |
| Mecklenburg-Vorpommern | 30,539 | 0.78× |
| Saarland | 23,351 | 0.93× |
| Bremen | 17,291 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ubereats | 5.4× | Food & Beverages |
| Vegetable | 2.24× | Food & Beverages |
| Burger King | 1.52× | Food & Beverages |
| Barbie | 1.53× | Movies & TV |
| Tipico | 1.62× | Games |
| Onet.pl | 3.14× | News |
| Grilling | 1.64× | Food & Beverages |
| Local food | 1.57× | Food & Beverages |
| Wolt | 3.38× | Food & Beverages |
| Stadtsalat | 5.4× | Food & Beverages |
| Take-out | 1.98× | Food & Beverages |
| Joey (TV series) | 13.13× | Movies & TV |
| Pizza delivery | 3.8× | Food & Beverages |
| Brad Pitt | 2.16× | Movies & TV |
| Lunch | 1.9× | Food & Beverages |
| Chicken (food) | 2.91× | Food & Beverages |
| Google News | 1.81× | News |
| Foodie | 1.51× | Food & Beverages |
| Ultimate Fighting Championship | 1.99× | Sports |
| Dinner | 1.7× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.58 |
| Design Affinity | PREMIUM | 1.5 |
| Healthy Lifestyle | BALANCE | 1.49 |
| Convenience Orientation | PREMIUM | 1.42 |
| Sports Activity | POWER | 1.34 |
| Sustainability | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| Japan | 6.4% |
| Brazil | 3.5% |
See Salad audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Salad have in Germany?
Salad has an estimated audience of 2,050,878 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Salad fans?
60.8% of Salad fans are female, 39.2% are male, with an average age of 40.2 years.
Which brands do Salad fans like most?
Salad fans show strongest brand affinity for Ubereats (5.4×), Vegetable (2.24×), and Burger King (1.52×) over the country average.
Where do Salad fans live in Germany?
Salad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 558,243), Bayern (reach 354,984), and Baden-Württemberg (reach 295,194). These three regions account for the largest share of the active audience.
What other brands do Salad fans also like?
Beyond Salad itself, the audience over-indexes on Vegetable (2.24×), Burger King (1.52×), Barbie (1.53×), and Tipico (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Salad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.