Lunch Audience in Germany
Lunch has an estimated audience of 4,800,705 people in Germany. 60.2% are female, 39.8% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Local food, Dinner, Delivery order, Take-out, Brunch.
The average Lunch fan in Germany is 38.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Local food, Dinner, Delivery order, with strongest over-indexing on Local food (4.42× the country average). Demographically, the Lunch audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Lunch fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 38.6 |
| Estimated audience size | 4,800,705 |
Audience persona
The typical Lunch fan in Germany is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,045,529 | 1× |
| Bayern | 887,996 | 1.15× |
| Baden-Württemberg | 662,252 | 1.01× |
| Niedersachsen | 491,717 | 1.05× |
| Hessen | 368,130 | 1.01× |
| Sachsen | 256,421 | 1.09× |
| Rheinland-Pfalz | 238,165 | 0.99× |
| Berlin | 221,151 | 1.03× |
| Thüringen | 151,743 | 1.24× |
| Schleswig-Holstein | 138,706 | 0.8× |
| Brandenburg | 134,376 | 0.9× |
| Hamburg | 110,603 | 1.02× |
| Sachsen-Anhalt | 109,865 | 0.88× |
| Mecklenburg-Vorpommern | 99,605 | 1.09× |
| Saarland | 50,785 | 0.86× |
| Bremen | 35,883 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 4.42× | Food & Beverages |
| Dinner | 5.37× | Food & Beverages |
| Delivery order | 10× | Food & Beverages |
| Take-out | 4.5× | Food & Beverages |
| Brunch | 5.12× | Food & Beverages |
| Cooking show | 4.12× | Food & Beverages |
| Sunday Brunch | 5.71× | Kids & Family |
| Breakfast | 2.93× | Food & Beverages |
| Chocolate cake | 4.5× | Food & Beverages |
| Foodie | 2.6× | Food & Beverages |
| Superman | 2.11× | Movies & TV |
| Online food ordering | 4.02× | Food & Beverages |
| Dog harness | 2.48× | Pets & Animals |
| Unique Gifts | 2.86× | Shopping |
| Fish and chips | 9.24× | Food & Beverages |
| Pride | 3.13× | Politics & Society |
| Eating | 1.98× | Food & Beverages |
| Fast food restaurants | 3.04× | Food & Beverages |
| Diners | 2.77× | Food & Beverages |
| Fast casual restaurants | 3.14× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.64 |
| Convenience Orientation | PREMIUM | 1.92 |
| DIY Mentality | THRILL | 1.38 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Design Affinity | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.5% |
| China | 7.1% |
See Lunch audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Lunch have in Germany?
Lunch has an estimated audience of 4,800,705 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lunch fans?
60.2% of Lunch fans are female, 39.8% are male, with an average age of 38.6 years.
Which brands do Lunch fans like most?
Lunch fans show strongest brand affinity for Local food (4.42×), Dinner (5.37×), and Delivery order (10×) over the country average.
Where do Lunch fans live in Germany?
Lunch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,045,529), Bayern (reach 887,996), and Baden-Württemberg (reach 662,252). These three regions account for the largest share of the active audience.
What other brands do Lunch fans also like?
Beyond Lunch itself, the audience over-indexes on Dinner (5.37×), Delivery order (10×), Take-out (4.5×), and Brunch (5.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lunch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.