Fast food restaurants Audience in Germany
Fast food restaurants has an estimated audience of 3,617,250 people in Germany. 54.1% are female, 45.9% are male, average age 38.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Hermès, Healthy diet, Healthy habits, Foodie, Cuisine.
The average Fast food restaurants fan in Germany is 38.6 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Hermès, Healthy diet, Healthy habits, with strongest over-indexing on Hermès (2.23× the country average). Demographically, the Fast food restaurants audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Touchpoint
Demographics of Fast food restaurants fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 38.6 |
| Estimated audience size | 3,617,250 |
Audience persona
The typical Fast food restaurants fan in Germany is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Hermès.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 822,681 | 1.41× |
| Nordrhein-Westfalen | 693,596 | 0.88× |
| Baden-Württemberg | 540,588 | 1.1× |
| Niedersachsen | 319,550 | 0.91× |
| Hessen | 271,540 | 0.99× |
| Berlin | 201,229 | 1.24× |
| Rheinland-Pfalz | 186,876 | 1.03× |
| Sachsen | 154,926 | 0.87× |
| Schleswig-Holstein | 125,976 | 0.97× |
| Brandenburg | 125,752 | 1.12× |
| Sachsen-Anhalt | 97,860 | 1.04× |
| Hamburg | 85,560 | 1.05× |
| Thüringen | 85,440 | 0.93× |
| Mecklenburg-Vorpommern | 71,666 | 1.04× |
| Saarland | 26,588 | 0.6× |
| Bremen | 25,535 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hermès | 2.23× | Fashion & Accessoires |
| Healthy diet | 2.44× | Health |
| Healthy habits | 2.41× | Health |
| Foodie | 2.67× | Food & Beverages |
| Cuisine | 1.61× | Food & Beverages |
| Drop shipping | 2.21× | Shopping |
| Gastronomy | 2.15× | Food & Beverages |
| Recipes | 1.69× | Food & Beverages |
| Vegetarian cuisine | 2× | Food & Beverages |
| Foodservice | 3.59× | Food & Beverages |
| Fast food | 1.87× | Food & Beverages |
| Expensive Taste | 3.05× | Business & Career |
| Cookbook | 2.31× | Food & Beverages |
| Renovation | 1.9× | Home & Garden |
| Chocolate | 1.97× | Food & Beverages |
| Local food | 2.08× | Food & Beverages |
| Child care | 2.64× | Kids & Family |
| Ring (jewellery) | 2.66× | Fashion & Accessoires |
| Undergarment | 1.91× | Fashion & Accessoires |
| Child development | 2.15× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.11 |
| Sustainability | BALANCE | 1.47 |
| DIY Mentality | THRILL | 1.39 |
| LGBTQ+ Identity | OPEN | 1.37 |
| Luxury Orientation | PREMIUM | 1.28 |
| Sports Activity | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 6.2% |
| Brazil | 5.3% |
See Fast food restaurants audiences in other countries
More Food & Beverages audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Fast food restaurants have in Germany?
Fast food restaurants has an estimated audience of 3,617,250 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Fast food restaurants fans?
54.1% of Fast food restaurants fans are female, 45.9% are male, with an average age of 38.6 years.
Which brands do Fast food restaurants fans like most?
Fast food restaurants fans show strongest brand affinity for Hermès (2.23×), Healthy diet (2.44×), and Healthy habits (2.41×) over the country average.
Where do Fast food restaurants fans live in Germany?
Fast food restaurants fans in Germany are most concentrated in Bayern (reach 822,681), Nordrhein-Westfalen (reach 693,596), and Baden-Württemberg (reach 540,588). These three regions account for the largest share of the active audience.
What other brands do Fast food restaurants fans also like?
Beyond Fast food restaurants itself, the audience over-indexes on Healthy diet (2.44×), Healthy habits (2.41×), Foodie (2.67×), and Cuisine (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.