Rascasse Audience Intelligence

Fast food restaurants Audience in Germany

A data profile of the people who buy, follow and care about Fast food restaurants in Germany — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 3,617,250 people in Germany.

#49among Touchpoint in Germany#84in Food & Beverages

The average Fast food restaurants fan in Germany is 38.6 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Hermès, Healthy diet, Healthy habits, with strongest over-indexing on Hermès (2.23× the country average).

Demographically, the Fast food restaurants audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fast food restaurants fan in Germany is balanced, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Hermès.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fast food restaurants profile in Germany.

Audience size
3.6M
in Germany
Gender
54.1%♀
45.9% male
Age
38.6
average years
Country rank
#1677
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fast food restaurants fans

54.1% are female, 45.9% are male, average age 38.6.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Fast food restaurants audience in Germany
MetricValue
Female54.1%
Male45.9%
Average age38.6
Estimated audience size3,617,250
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Fast food restaurants audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4922%
50+16%
Fig. 04

Worldwide distribution

2.2%

of the worldwide Fast food restaurants audience comes from Germany.

Worldwide audience distribution share by country for Fast food restaurants
CountryShare
United States17.0%
Japan6.2%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fast food restaurants audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fast food restaurants fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~800K1.37×
02Berlin~200K1.28×
03Hessen~300K1.26×
04Brandenburg~100K1.14×
05Baden-Württemberg~500K1.06×
06Rheinland-Pfalz~200K1.05×
07Mecklenburg-Vorpommern~70K1.03×
08Sachsen-Anhalt~100K1.02×
09Hamburg~80K1.00×
10Schleswig-Holstein~100K0.95×
11Thüringen~80K0.90×
12Bremen~30K0.88×
13Niedersachsen~300K0.87×
14Sachsen~100K0.84×
15Nordrhein-Westfalen~700K0.83×
16Saarland~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Fast food restaurants, Germany
0.67×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fast food restaurants audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fast food restaurants audience
#·InterestCategoryAffinity×
01FoodserviceFood & Beverages3.59×
02Haus des DönersFood & Beverages3.16×
03Expensive TasteBusiness & Career3.05×
04FoodieFood & Beverages2.67×
05Ring (jewellery)Fashion & Accessoires2.66×
06Child careKids & Family2.64×
07Healthy dietHealth2.44×
08Healthy habitsHealth2.41×
09CookbookFood & Beverages2.31×
10HermèsFashion & Accessoires2.23×
11Drop shippingShopping2.21×
12GastronomyFood & Beverages2.15×
13Local foodFood & Beverages2.08×
14Vegetarian cuisineFood & Beverages2.00×
15ChocolateFood & Beverages1.97×
16UndergarmentFashion & Accessoires1.91×
17RenovationHome & Garden1.90×
18Fast foodFood & Beverages1.87×
19RecipesFood & Beverages1.69×
20CuisineFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fast food restaurants audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fast food restaurants audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.02×
Quality AwarenessPREMIUM1.59×
Price SensitivityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fast food restaurants audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.64×
PatriotismCONSERVATISM0.67×
SpiritualityBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fast food restaurants have in Germany?

Fast food restaurants has an estimated audience of 3,617,250 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Fast food restaurants fans?

54.1% of Fast food restaurants fans are female, 45.9% are male, with an average age of 38.6 years.

03

Which brands do Fast food restaurants fans like most?

Fast food restaurants fans show strongest brand affinity for Hermès (2.23×), Healthy diet (2.44×), and Healthy habits (2.41×) over the country average.

04

Where do Fast food restaurants fans live in Germany?

Fast food restaurants fans in Germany are most concentrated in Bayern (reach ~800K), Nordrhein-Westfalen (reach ~700K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Fast food restaurants fans also like?

Beyond Fast food restaurants itself, the audience over-indexes on Healthy diet (2.44×), Healthy habits (2.41×), Foodie (2.67×), and Cuisine (1.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Fast food restaurants audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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