A data profile of the people who buy, follow and care about Fast food restaurants in United Kingdom — modelled from more than twelve digital signal sources. Fast food restaurants has an estimated audience of 5,291,635 people in United Kingdom.
The average Fast food restaurants fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Fast casual restaurants, Burger King, Local food, with strongest over-indexing on Fast casual restaurants (4.4× the country average).
Demographically, the Fast food restaurants audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Fast food restaurants fan in United Kingdom is more female, around 43.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Fast casual restaurants.
The key figures that characterise the Fast food restaurants profile in United Kingdom.
57.3% are female, 42.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 43.2 |
| Estimated audience size | 5,291,635 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Fast food restaurants audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 6.2% |
| Brazil | 5.3% |
Where the Fast food restaurants audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~300K | 1.40× | |
| 02 | Scotland | ~600K | 1.27× | |
| 03 | Yorkshire and the Humber | ~500K | 1.19× | |
| 04 | South East | ~800K | 1.18× | |
| 05 | Wales | ~300K | 1.01× | |
| 06 | South West | ~400K | 0.96× | |
| 07 | East of England | ~400K | 0.92× | |
| 08 | North East | ~200K | 0.92× | |
| 09 | Northern Ireland | ~100K | 0.90× | |
| 10 | East Midlands | ~300K | 0.87× | |
| 11 | England | ~4M | 0.83× | |
| 12 | North West | ~300K | 0.58× |
The strongest cross-interests of the Fast food restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fast casual restaurants | Food & Beverages | 4.40× | ||
| 02 | Foodservice | Food & Beverages | 3.49× | ||
| 03 | Burger King | Food & Beverages | 3.42× | ||
| 04 | Local food | Food & Beverages | 2.57× | ||
| 05 | New Balance | Fashion & Accessoires | 2.22× | ||
| 06 | Italian cuisine | Food & Beverages | 2.16× | ||
| 07 | Gastronomy | Food & Beverages | 2.15× | ||
| 08 | Diners | Food & Beverages | 2.13× | ||
| 09 | Business class | Travel & Leisure | 2.12× | ||
| 10 | Fast food | Food & Beverages | 2.09× | ||
| 11 | Expensive Taste | Business & Career | 2.08× | ||
| 12 | Louis Vuitton | Fashion & Accessoires | 2.04× | ||
| 13 | Kitchenware | Home & Garden | 2.01× | ||
| 14 | Foodie | Food & Beverages | 1.94× | ||
| 15 | Dinner | Food & Beverages | 1.79× | ||
| 16 | Halifax (United Kingdom bank) | Business & Career | 1.72× | ||
| 17 | Organic food | Food & Beverages | 1.68× | ||
| 18 | Chocolate | Food & Beverages | 1.56× | ||
| 19 | Undergarment | Fashion & Accessoires | 1.55× | ||
| 20 | H&M | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.61× | |
| Indulgence | JOY | 1.58× | |
| Design Affinity | PREMIUM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Spirituality | BALANCE | 0.76× | |
| Tradition | CONSERVATISM | 0.77× |
Fast food restaurants has an estimated audience of 5,291,635 people in United Kingdom, concentrated in England and South East.
57.3% of Fast food restaurants fans are female, 42.7% are male, with an average age of 43.2 years.
Fast food restaurants fans show strongest brand affinity for Fast casual restaurants (4.4×), Burger King (3.42×), and Local food (2.57×) over the country average.
Fast food restaurants fans in United Kingdom are most concentrated in England (reach ~4M), South East (reach ~800K), and Scotland (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Fast food restaurants itself, the audience over-indexes on Burger King (3.42×), Local food (2.57×), Fast food (2.09×), and Foodservice (3.49×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Fast food restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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