A data profile of the people who buy, follow and care about Diners in United Kingdom — modelled from more than twelve digital signal sources. Diners has an estimated audience of 5,827,365 people in United Kingdom.
The average Diners fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Fast casual restaurants, Kitchen, Local food, with strongest over-indexing on Fast casual restaurants (4.29× the country average).
Demographically, the Diners audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Diners fan in United Kingdom is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Fast casual restaurants.
The key figures that characterise the Diners profile in United Kingdom.
62.3% are female, 37.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.5 |
| Estimated audience size | 5,827,365 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Diners audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 9.0% |
| China | 8.2% |
Where the Diners audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.55× | |
| 02 | West Midlands | ~300K | 1.34× | |
| 03 | South East | ~900K | 1.17× | |
| 04 | Yorkshire and the Humber | ~500K | 1.16× | |
| 05 | North East | ~200K | 1.04× | |
| 06 | Scotland | ~500K | 0.95× | |
| 07 | South West | ~400K | 0.93× | |
| 08 | East Midlands | ~400K | 0.92× | |
| 09 | East of England | ~500K | 0.91× | |
| 10 | Northern Ireland | ~100K | 0.82× | |
| 11 | Wales | ~300K | 0.78× | |
| 12 | North West | ~400K | 0.61× |
The strongest cross-interests of the Diners audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Middle Eastern cuisine | Food & Beverages | 4.79× | ||
| 02 | Fast casual restaurants | Food & Beverages | 4.29× | ||
| 03 | Thai cuisine | Food & Beverages | 3.60× | ||
| 04 | Real property | Home & Garden | 2.65× | ||
| 05 | Fish and chips | Food & Beverages | 2.53× | ||
| 06 | Refrigerator | Home & Garden | 2.23× | ||
| 07 | Local food | Food & Beverages | 2.17× | ||
| 08 | Hot tub | Home & Garden | 2.10× | ||
| 09 | Italian cuisine | Food & Beverages | 2.07× | ||
| 10 | Mobile home | Cars & Mobility | 1.93× | ||
| 11 | Volunteering | Politics & Society | 1.84× | ||
| 12 | Organic food | Food & Beverages | 1.82× | ||
| 13 | Wikipedia | Internet & Social Media | 1.73× | ||
| 14 | Kitchen | Home & Garden | 1.68× | ||
| 15 | Distilled beverage | Food & Beverages | 1.63× | ||
| 16 | Hobby | Home & Garden | 1.61× | ||
| 17 | Internet & Social Media | 1.61× | |||
| 18 | Costco | Shopping | 1.58× | ||
| 19 | Aldi | Shopping | 1.56× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.60× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Urban Lifestyle | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Mindfulness | BALANCE | 0.93× | |
| Early Adopter Mentality | POWER | 0.93× |
Diners has an estimated audience of 5,827,365 people in United Kingdom, concentrated in England and South East.
62.3% of Diners fans are female, 37.7% are male, with an average age of 43.5 years.
Diners fans show strongest brand affinity for Fast casual restaurants (4.29×), Kitchen (1.68×), and Local food (2.17×) over the country average.
Diners fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~900K), and Yorkshire and the Humber (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Diners itself, the audience over-indexes on Kitchen (1.68×), Local food (2.17×), Refrigerator (2.23×), and Hobby (1.61×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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