Diners Audience in United States

Diners logo

Diners has an estimated audience of 22,978,277 people in United States. 60.9% are female, 39.1% are male, average age 41.5. Top regions: New York, California, New Jersey. Top brand affinities: Regional styles of Mexican music, JDSU, Jesse Plemons, Home equity, Urban horticulture.

The average Diners fan in United States is 41.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, New Jersey. Top brand affinities include Regional styles of Mexican music, JDSU, Jesse Plemons, with strongest over-indexing on Regional styles of Mexican music (3.33× the country average). Demographically, the Diners audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Diners fans

Demographic split for Diners audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.5
Estimated audience size22,978,277

Audience persona

The typical Diners fan in United States is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Diners in United States
RegionReachAffinity
New York5,426,0134.23×
California2,501,2360.99×
New Jersey1,883,2043.22×
Pennsylvania1,588,6102.05×
Florida1,309,9100.84×
Texas958,4010.49×
Massachusetts740,2971.64×
Virginia653,2231.17×
Illinois605,4740.79×
Connecticut574,8032.49×
Ohio559,9540.79×
Washington482,2211.05×
Maryland480,9521.22×
North Carolina469,7630.68×
Georgia382,3540.54×
Michigan376,4220.63×
Colorado363,7961×
Arizona354,8030.76×
Oregon353,4221.34×
Tennessee313,4100.68×
Missouri238,3080.64×
Wisconsin224,0770.65×
Indiana223,9040.53×
Nevada213,5650.96×
Minnesota193,2200.59×
South Carolina182,5590.53×
Utah172,8790.84×
Oklahoma159,2390.62×
New Hampshire142,9191.58×
Alabama134,4280.42×
Louisiana129,1790.44×
Kentucky125,1810.43×
Washington, District of Columbia122,7771.78×
Maine115,1801.4×
Vermont102,5242.54×
Hawaii92,5120.94×
Rhode Island91,2701.25×
Delaware86,9941.37×
Kansas83,5150.46×
Iowa83,3300.44×
Arkansas78,5680.42×
New Mexico68,8690.6×
West Virginia62,0620.58×
Idaho60,0370.52×
Mississippi57,2950.3×
Nebraska51,4640.45×
Montana41,0940.64×
Alaska36,2150.74×
South Dakota27,4630.52×
Wyoming26,9430.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diners audience
BrandAffinityCategory
Regional styles of Mexican music3.33×Music & Radio
JDSU2.91×Business & Career
Jesse Plemons2.89×Movies & TV
Home equity1.51×Home & Garden
Urban horticulture2.7×Home & Garden
Queens College, City University of New York5.23×Business & Career
Staycation2.35×Home & Garden
Jaws3.57×Movies & TV
Nipsey Hussle3.68×Music & Radio
Charlamagne Tha God5.91×Movies & TV
Home staging3.07×Home & Garden
Nebraska Cornhuskers football2.06×Sports
Halsey, Oregon4.03×Travel & Leisure
Noodle (Gorillaz)1.71×Music & Radio
Grammarly2.12×Business & Career
Cleveland Clinic2.32×Health
Hayward, California4.14×Travel & Leisure
Glossier1.97×Beauty & Wellness
Go Go's4.21×Music & Radio
Holt Renfrew4.83×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diners audience
TraitClusterScore
IndulgenceJOY1.56
Urban LifestyleOPEN1.34
TravellingTHRILL1.33
Price SensitivityPREMIUM1.28
Community OrientationOPEN1.22
Design AffinityPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Diners
CountryShare
United States12.0%
Japan9.0%
China8.2%

See Diners audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Diners have in United States?

Diners has an estimated audience of 22,978,277 people in United States, concentrated in New York and California.

What is the gender split and age of Diners fans?

60.9% of Diners fans are female, 39.1% are male, with an average age of 41.5 years.

Which brands do Diners fans like most?

Diners fans show strongest brand affinity for Regional styles of Mexican music (3.33×), JDSU (2.91×), and Jesse Plemons (2.89×) over the country average.

Where do Diners fans live in United States?

Diners fans in United States are most concentrated in New York (reach 5,426,013), California (reach 2,501,236), and New Jersey (reach 1,883,204). These three regions account for the largest share of the active audience.

What other brands do Diners fans also like?

Beyond Diners itself, the audience over-indexes on JDSU (2.91×), Jesse Plemons (2.89×), Home equity (1.51×), and Urban horticulture (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.