Rascasse Audience Intelligence

Diners Audience in United States

A data profile of the people who buy, follow and care about Diners in United States — modelled from more than twelve digital signal sources. Diners has an estimated audience of 22,978,277 people in United States.

#942among Topic in United States#120in Food & Beverages

The average Diners fan in United States is 41.5 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, New Jersey.

Top brand affinities include Italian cuisine, Planet Fitness, Fast casual restaurants, with strongest over-indexing on Italian cuisine (2.57× the country average).

Demographically, the Diners audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Indulgence, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diners fan in United States is more female, around 41.5 years old, with strong Indulgence tendencies and a notable affinity for Italian cuisine.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diners profile in United States.

Audience size
23M
in United States
Gender
60.9%♀
39.1% male
Age
41.5
average years
Country rank
#1378
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diners fans

60.9% are female, 39.1% are male, average age 41.5.

Fig. 02

Gender split

60.9%
Female
39.1%
Male
Demographic split for Diners audience in United States
MetricValue
Female60.9%
Male39.1%
Average age41.5
Estimated audience size22,978,277
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Diners audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Diners audience comes from United States.

Worldwide audience distribution share by country for Diners
CountryShare
United States12.0%
Japan9.0%
China8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diners audience in United States is strongest.

Fig. 05

Top regions by affinity

Diners fans by region: top regions in United States
#RegionReachAffinity×
01New York~5M3.90×
02New Jersey~2M3.11×
03Vermont~100K2.83×
04Connecticut~600K2.46×
05Pennsylvania~1.5M1.98×
06Washington, District of Columbia~100K1.70×
07New Hampshire~200K1.68×
08Massachusetts~700K1.57×
09Maine~100K1.56×
10Delaware~90K1.43×
11Rhode Island~90K1.30×
12Oregon~300K1.22×
13Maryland~500K1.17×
14Virginia~600K1.08×
15Wyoming~40K1.08×
16Colorado~400K1.02×
17Washington~500K1.00×
18California~2.5M0.98×
19Nevada~200K0.92×
20Hawaii~90K0.91×
21Ohio~600K0.89×
22Alaska~40K0.82×
23Utah~200K0.81×
24Tennessee~400K0.80×
25Florida~1M0.79×
26Montana~50K0.74×
27Illinois~600K0.73×
28Arizona~300K0.72×
29North Carolina~500K0.67×
30West Virginia~70K0.66×
31Wisconsin~200K0.63×
32New Mexico~70K0.63×
33Missouri~200K0.62×
34Oklahoma~200K0.62×
35Michigan~400K0.59×
36South Dakota~30K0.59×
37Minnesota~200K0.57×
38Idaho~60K0.55×
39Kansas~100K0.53×
40Indiana~200K0.51×
41Texas~1M0.50×
42Georgia~400K0.50×
43South Carolina~200K0.50×
44Nebraska~50K0.47×
45Kentucky~100K0.46×
46Iowa~90K0.45×
47Louisiana~100K0.43×
48Arkansas~80K0.43×
49Alabama~100K0.41×
50Mississippi~60K0.34×
Fig. 06

Affinity by region

Affinity by region — Diners, United States
0.34×1.00×3.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diners audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diners audience
#·InterestCategoryAffinity×
01Thai cuisineFood & Beverages3.88×
02German cuisineFood & Beverages3.17×
03Fast casual restaurantsFood & Beverages2.95×
04Italian cuisineFood & Beverages2.57×
05Diaper bagKids & Family2.54×
06Planet FitnessSports2.09×
07PastryFood & Beverages2.06×
08MetaphysicsBusiness & Career1.96×
09LunchFood & Beverages1.93×
10Real propertyHome & Garden1.89×
11Take-outFood & Beverages1.81×
12BreakfastFood & Beverages1.74×
13DinnerFood & Beverages1.72×
14Bass guitarMusic & Radio1.69×
15Pizza HutFood & Beverages1.68×
16Local foodFood & Beverages1.65×
17Trader Joe'sShopping1.63×
18SubwayFood & Beverages1.62×
19Organic foodFood & Beverages1.58×
20VegetableFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diners audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diners audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.67×
TravellingTHRILL1.39×
Urban LifestyleOPEN1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diners audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
MindfulnessBALANCE0.96×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diners have in United States?

Diners has an estimated audience of 22,978,277 people in United States, concentrated in New York and California.

02

What is the gender split and age of Diners fans?

60.9% of Diners fans are female, 39.1% are male, with an average age of 41.5 years.

03

Which brands do Diners fans like most?

Diners fans show strongest brand affinity for Italian cuisine (2.57×), Planet Fitness (2.09×), and Fast casual restaurants (2.95×) over the country average.

04

Where do Diners fans live in United States?

Diners fans in United States are most concentrated in New York (reach ~5M), California (reach ~2.5M), and New Jersey (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Diners fans also like?

Beyond Diners itself, the audience over-indexes on Planet Fitness (2.09×), Fast casual restaurants (2.95×), Trader Joe's (1.63×), and Pizza Hut (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Diners audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diners. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →