Dinner Audience in United Kingdom
Dinner has an estimated audience of 9,203,343 people in United Kingdom. 64.3% are female, 35.7% are male, average age 45.3. Top regions: England, South East, Scotland. Top brand affinities: Local food, Take-out, Lunch, Breakfast, Vegetarian cuisine.
The average Dinner fan in United Kingdom is 45.3 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Scotland. Top brand affinities include Local food, Take-out, Lunch, with strongest over-indexing on Local food (1.95× the country average). Demographically, the Dinner audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Dinner fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.3 |
| Estimated audience size | 9,203,343 |
Audience persona
The typical Dinner fan in United Kingdom is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Local food.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,902,508 | 0.97× |
| South East | 1,466,497 | 1.19× |
| Scotland | 970,559 | 1.17× |
| Yorkshire and the Humber | 873,406 | 1.18× |
| East of England | 754,725 | 0.9× |
| South West | 694,951 | 0.92× |
| East Midlands | 577,676 | 0.89× |
| West Midlands | 537,522 | 1.36× |
| North West | 496,111 | 0.5× |
| Wales | 479,481 | 0.91× |
| North East | 378,735 | 1.06× |
| Northern Ireland | 268,948 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local food | 1.95× | Food & Beverages |
| Take-out | 1.59× | Food & Beverages |
| Lunch | 1.71× | Food & Beverages |
| Breakfast | 1.57× | Food & Beverages |
| Vegetarian cuisine | 1.64× | Food & Beverages |
| Gourmet Foods | 2.6× | Food & Beverages |
| TopCashBack | 1.54× | Shopping |
| Cookbook | 1.52× | Food & Beverages |
| Brunch | 1.64× | Food & Beverages |
| Cooking show | 2.02× | Food & Beverages |
| Moneysupermarket.com | 1.57× | Business & Career |
| Delivery order | 2.55× | Food & Beverages |
| Sunday Brunch | 2.28× | Kids & Family |
| Plant-based diet | 1.72× | Health |
| Healthy food | 1.63× | Health |
| Vegan nutrition | 1.6× | Health |
| Wine & Spirits | 1.55× | Food & Beverages |
| Wingstop | 1.98× | Food & Beverages |
| Dining Out | 1.87× | Food & Beverages |
| Chocolate cake | 1.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.86 |
| Price Sensitivity | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.25 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Individualism | JOY | 1.17 |
| Convenience Orientation | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.1% |
See Dinner audiences in other countries
More Food & Beverages audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Dinner have in United Kingdom?
Dinner has an estimated audience of 9,203,343 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Dinner fans?
64.3% of Dinner fans are female, 35.7% are male, with an average age of 45.3 years.
Which brands do Dinner fans like most?
Dinner fans show strongest brand affinity for Local food (1.95×), Take-out (1.59×), and Lunch (1.71×) over the country average.
Where do Dinner fans live in United Kingdom?
Dinner fans in United Kingdom are most concentrated in England (reach 6,902,508), South East (reach 1,466,497), and Scotland (reach 970,559). These three regions account for the largest share of the active audience.
What other brands do Dinner fans also like?
Beyond Dinner itself, the audience over-indexes on Take-out (1.59×), Lunch (1.71×), Breakfast (1.57×), and Vegetarian cuisine (1.64×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.