A data profile of the people who buy, follow and care about Dinner in United Kingdom — modelled from more than twelve digital signal sources. Dinner has an estimated audience of 9,203,343 people in United Kingdom.
The average Dinner fan in United Kingdom is 45.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Scotland.
Top brand affinities include Local food, Take-out, Lunch, with strongest over-indexing on Local food (1.95× the country average).
Demographically, the Dinner audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Dinner fan in United Kingdom is more female, around 45.3 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Dinner profile in United Kingdom.
64.3% are female, 35.7% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 45.3 |
| Estimated audience size | 9,203,343 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Dinner audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.1% |
| Japan | 8.2% |
| China | 6.0% |
Where the Dinner audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.34× | |
| 02 | South East | ~1.5M | 1.17× | |
| 03 | Scotland | ~1M | 1.16× | |
| 04 | Yorkshire and the Humber | ~900K | 1.16× | |
| 05 | North East | ~400K | 1.04× | |
| 06 | England | ~7M | 0.97× | |
| 07 | Northern Ireland | ~300K | 0.96× | |
| 08 | South West | ~700K | 0.93× | |
| 09 | Wales | ~500K | 0.93× | |
| 10 | East Midlands | ~600K | 0.92× | |
| 11 | East of England | ~800K | 0.91× | |
| 12 | North West | ~600K | 0.61× |
The strongest cross-interests of the Dinner audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gourmet Foods | Food & Beverages | 2.60× | ||
| 02 | Delivery order | Food & Beverages | 2.55× | ||
| 03 | Sunday Brunch | Kids & Family | 2.28× | ||
| 04 | Cooking show | Food & Beverages | 2.02× | ||
| 05 | Wingstop | Food & Beverages | 1.98× | ||
| 06 | Local food | Food & Beverages | 1.95× | ||
| 07 | Dining Out | Food & Beverages | 1.87× | ||
| 08 | Plant-based diet | Health | 1.72× | ||
| 09 | Lunch | Food & Beverages | 1.71× | ||
| 10 | Chocolate cake | Food & Beverages | 1.68× | ||
| 11 | Vegetarian cuisine | Food & Beverages | 1.64× | ||
| 12 | Brunch | Food & Beverages | 1.64× | ||
| 13 | Healthy food | Health | 1.63× | ||
| 14 | Vegan nutrition | Health | 1.60× | ||
| 15 | Take-out | Food & Beverages | 1.59× | ||
| 16 | Breakfast | Food & Beverages | 1.57× | ||
| 17 | Moneysupermarket.com | Business & Career | 1.57× | ||
| 18 | Wine & Spirits | Food & Beverages | 1.55× | ||
| 19 | TopCashBack | Shopping | 1.54× | ||
| 20 | Cookbook | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Healthy Lifestyle | BALANCE | 1.14× | |
| Pet Ownership | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.80× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Career Orientation | POWER | 0.82× |
Dinner has an estimated audience of 9,203,343 people in United Kingdom, concentrated in England and South East.
64.3% of Dinner fans are female, 35.7% are male, with an average age of 45.3 years.
Dinner fans show strongest brand affinity for Local food (1.95×), Take-out (1.59×), and Lunch (1.71×) over the country average.
Dinner fans in United Kingdom are most concentrated in England (reach ~7M), South East (reach ~1.5M), and Scotland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Dinner itself, the audience over-indexes on Take-out (1.59×), Lunch (1.71×), Breakfast (1.57×), and Vegetarian cuisine (1.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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