A data profile of the people who buy, follow and care about Healthy food in United Kingdom — modelled from more than twelve digital signal sources. Healthy food has an estimated audience of 3,372,381 people in United Kingdom.
The average Healthy food fan in United Kingdom is 37.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Do it yourself (DIY), Veganism, Plant-based diet, with strongest over-indexing on Do it yourself (DIY) (2.67× the country average).
Demographically, the Healthy food audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Pet Ownership, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Healthy food fan in United Kingdom is more female, around 37.3 years old, with strong Pet Ownership tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Healthy food profile in United Kingdom.
67.0% are female, 33.0% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 67.0% |
| Male | 33.0% |
| Average age | 37.3 |
| Estimated audience size | 3,372,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 25% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Healthy food audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.5% |
| Japan | 10.3% |
| Germany | 6.4% |
Where the Healthy food audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.51× | |
| 02 | Wales | ~300K | 1.49× | |
| 03 | Yorkshire and the Humber | ~400K | 1.39× | |
| 04 | North East | ~200K | 1.28× | |
| 05 | South East | ~400K | 0.98× | |
| 06 | Northern Ireland | ~90K | 0.90× | |
| 07 | Scotland | ~300K | 0.85× | |
| 08 | South West | ~200K | 0.82× | |
| 09 | East Midlands | ~200K | 0.82× | |
| 10 | England | ~2.5M | 0.77× | |
| 11 | East of England | ~200K | 0.77× | |
| 12 | North West | ~200K | 0.52× |
The strongest cross-interests of the Healthy food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunday Brunch | Kids & Family | 5.73× | ||
| 02 | Plant-based diet | Health | 5.66× | ||
| 03 | Natural foods | Food & Beverages | 4.99× | ||
| 04 | Child development | Business & Career | 4.53× | ||
| 05 | Livemusic | Music & Radio | 3.29× | ||
| 06 | Property finder | Home & Garden | 2.71× | ||
| 07 | Do it yourself (DIY) | Home & Garden | 2.67× | ||
| 08 | Organic food | Food & Beverages | 2.48× | ||
| 09 | Philanthropy | Arts & Culture | 2.44× | ||
| 10 | New Look | Fashion & Accessoires | 2.42× | ||
| 11 | Veganism | Food & Beverages | 2.39× | ||
| 12 | Dunelm | Home & Garden | 2.24× | ||
| 13 | Coffee | Food & Beverages | 2.02× | ||
| 14 | Tea | Food & Beverages | 2.02× | ||
| 15 | John Lewis (department store) | Shopping | 1.82× | ||
| 16 | Fast food | Food & Beverages | 1.78× | ||
| 17 | Cooking | Food & Beverages | 1.71× | ||
| 18 | Restaurants | Food & Beverages | 1.67× | ||
| 19 | Crafts | Home & Garden | 1.57× | ||
| 20 | Rock music | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 2.06× | |
| Indulgence | JOY | 1.98× | |
| Price Sensitivity | PREMIUM | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.96× | |
| Quality Awareness | PREMIUM | 0.96× |
Healthy food has an estimated audience of 3,372,381 people in United Kingdom, concentrated in England and South East.
67.0% of Healthy food fans are female, 33.0% are male, with an average age of 37.3 years.
Healthy food fans show strongest brand affinity for Do it yourself (DIY) (2.67×), Veganism (2.39×), and Plant-based diet (5.66×) over the country average.
Healthy food fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Healthy food itself, the audience over-indexes on Veganism (2.39×), Plant-based diet (5.66×), Cooking (1.71×), and Restaurants (1.67×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Healthy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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