Healthy food Audience in United States

Healthy food has an estimated audience of 15,169,474 people in United States. 60.1% are female, 39.9% are male, average age 33.8. Top regions: California, Texas, Florida. Top brand affinities: Indeed.com, PSV Eindhoven, Google Maps, Jollibee, Google News.

The average Healthy food fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Indeed.com, PSV Eindhoven, Google Maps, with strongest over-indexing on Indeed.com (11.4× the country average). Demographically, the Healthy food audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic · Subtype: Novel

Demographics of Healthy food fans

Demographic split for Healthy food audience in United States
MetricValue
Female60.1%
Male39.9%
Average age33.8
Estimated audience size15,169,474

Audience persona

The typical Healthy food fan in United States is more female, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for Indeed.com.

Top regions in United States

Top regions ranked by reach for Healthy food in United States
RegionReachAffinity
California2,709,7161.62×
Texas2,138,1911.64×
Florida1,600,7071.56×
New York1,058,4141.25×
Georgia557,8671.19×
Illinois524,4451.04×
North Carolina478,7101.05×
Pennsylvania439,6890.86×
Ohio436,5950.93×
Arizona419,2201.35×
New Jersey388,8971.01×
Michigan372,7520.94×
Virginia370,3851×
Washington324,5891.07×
Tennessee316,4431.04×
Colorado309,4701.29×
Massachusetts263,4880.88×
Indiana255,3680.92×
Missouri253,6561.04×
Nevada253,0201.72×
Maryland230,3280.88×
Louisiana227,0801.16×
South Carolina217,5730.95×
Utah190,5701.4×
Wisconsin186,8850.82×
Oklahoma185,5301.1×
Minnesota181,0560.83×
Oregon180,5201.04×
Alabama178,5150.84×
Kentucky177,0840.93×
Connecticut127,7500.84×
Arkansas125,2671×
Mississippi118,8990.95×
Kansas115,8660.97×
Iowa100,2090.8×
Hawaii92,8401.42×
New Mexico84,3291.11×
Nebraska71,5490.94×
Idaho70,1910.92×
West Virginia54,6590.77×
Washington, District of Columbia45,6671×
Rhode Island40,1060.83×
New Hampshire38,0300.64×
Montana33,3700.79×
Maine32,5440.6×
Delaware28,9090.69×
South Dakota26,3190.75×
North Dakota23,4040.75×
Alaska20,4220.63×
Vermont15,3210.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Healthy food audience
BrandAffinityCategory
Indeed.com11.4×Business & Career
PSV Eindhoven97.43×Sports
Google Maps9.48×Internet & Social Media
Jollibee21.63×Food & Beverages
Google News10.6×News
Enterprise Rent-A-Car10.12×Cars & Mobility
DuckDuckGo14.36×Internet & Social Media
Apple Store12.49×Shopping
Owen Wilson20.98×Movies & TV
Capital One5.97×Business & Career
ICloud13.8×Technology & Electronics
Zac Efron13.2×Movies & TV
Kendra Scott13.66×Fashion & Accessoires
Natural foods10.33×Food & Beverages
Philippine Airlines30.83×Travel & Leisure
Wattpad13.04×Internet & Social Media
JD Sports14.89×Shopping
Khan Academy9.69×Business & Career
StubHub10.4×Travel & Leisure
Anna Kendrick15.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Healthy food audience
TraitClusterScore
Design AffinityPREMIUM2.02
Luxury OrientationPREMIUM1.85
Healthy LifestyleBALANCE1.73
SustainabilityBALANCE1.67
LGBTQ+ IdentityOPEN1.63
Convenience OrientationPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Healthy food
CountryShare
United States18.5%
Japan10.3%
Germany6.4%

See Healthy food audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does Healthy food have in United States?

Healthy food has an estimated audience of 15,169,474 people in United States, concentrated in California and Texas.

What is the gender split and age of Healthy food fans?

60.1% of Healthy food fans are female, 39.9% are male, with an average age of 33.8 years.

Which brands do Healthy food fans like most?

Healthy food fans show strongest brand affinity for Indeed.com (11.4×), PSV Eindhoven (97.43×), and Google Maps (9.48×) over the country average.

Where do Healthy food fans live in United States?

Healthy food fans in United States are most concentrated in California (reach 2,709,716), Texas (reach 2,138,191), and Florida (reach 1,600,707). These three regions account for the largest share of the active audience.

What other brands do Healthy food fans also like?

Beyond Healthy food itself, the audience over-indexes on PSV Eindhoven (97.43×), Google Maps (9.48×), Jollibee (21.63×), and Google News (10.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Healthy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.