Rascasse Audience Intelligence

Healthy food Audience in United States

A data profile of the people who buy, follow and care about Healthy food in United States — modelled from more than twelve digital signal sources. Healthy food has an estimated audience of 15,169,474 people in United States.

#1567among Topic in United States#92in Health

The average Healthy food fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural foods, Sunday Brunch, Michelin Guide, with strongest over-indexing on Natural foods (10.93× the country average).

Demographically, the Healthy food audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Healthy food fan in United States is more female, around 33.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Natural foods.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy food profile in United States.

Audience size
15.2M
in United States
Gender
60.1%♀
39.9% male
Age
33.8
average years
Country rank
#2308
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy food fans

60.1% are female, 39.9% are male, average age 33.8.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Healthy food audience in United States
MetricValue
Female60.1%
Male39.9%
Average age33.8
Estimated audience size15,169,474
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Healthy food audience in United States
Age bracketShare%
16-1934%
20-2922%
30-3917%
40-4916%
50+11%
Fig. 04

Worldwide distribution

18.5%

of the worldwide Healthy food audience comes from United States.

Worldwide audience distribution share by country for Healthy food
CountryShare
United States18.5%
Japan10.3%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy food audience in United States is strongest.

Fig. 05

Top regions by affinity

Healthy food fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~200K1.61×
02Texas~2M1.55×
03California~2.5M1.48×
04Utah~200K1.46×
05Florida~1.5M1.44×
06Arizona~400K1.40×
07Hawaii~90K1.40×
08New York~1M1.20×
09Colorado~300K1.19×
10Georgia~500K1.15×
11New Mexico~80K1.11×
12Louisiana~200K1.09×
13Oklahoma~200K1.07×
14Oregon~200K1.06×
15Washington~300K1.05×
16Missouri~300K1.05×
17Arkansas~100K1.02×
18Illinois~500K1.01×
19North Carolina~500K1.01×
20Virginia~400K1.01×
21Tennessee~300K1.01×
22Kansas~100K1.01×
23New Jersey~400K1.00×
24Idaho~80K1.00×
25Nebraska~70K0.97×
26South Carolina~200K0.96×
27Mississippi~100K0.94×
28Kentucky~200K0.93×
29Washington, District of Columbia~40K0.92×
30Indiana~300K0.91×
31Montana~40K0.91×
32Ohio~400K0.90×
33Alabama~200K0.90×
34Michigan~400K0.89×
35Maryland~200K0.87×
36North Dakota~30K0.87×
37Pennsylvania~400K0.86×
38Massachusetts~300K0.86×
39Connecticut~100K0.86×
40Rhode Island~40K0.86×
41South Dakota~30K0.85×
42Minnesota~200K0.84×
43Iowa~100K0.84×
44Wisconsin~200K0.81×
45Alaska~30K0.80×
46West Virginia~60K0.79×
47Delaware~30K0.79×
48Vermont~20K0.72×
49Maine~40K0.69×
50New Hampshire~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Healthy food, United States
0.67×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy food audience
#·InterestCategoryAffinity×
01Michelin GuideFood & Beverages14.10×
02Natural foodsFood & Beverages10.93×
03BiohackingTechnology & Electronics9.25×
04Sunday BrunchKids & Family8.82×
05Red wineFood & Beverages6.34×
06White wineFood & Beverages6.24×
07BrunchFood & Beverages4.41×
08Wine tastingFood & Beverages3.47×
09MoisturizerHome & Garden3.27×
10Organic farmingFood & Beverages2.92×
11Self-loveHealth2.77×
12Trader Joe'sShopping2.53×
13Planet FitnessSports2.51×
14Discount storesShopping2.50×
15Italian cuisineFood & Beverages2.48×
16LunchFood & Beverages2.31×
17VegetableFood & Beverages2.16×
18MeatFood & Beverages1.83×
19TikTokInternet & Social Media1.81×
20Macy'sShopping1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy food audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.10×
IndulgenceJOY2.00×
Convenience OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy food audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.64×
ExtroversionTHRILL0.80×
IndividualismJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy food have in United States?

Healthy food has an estimated audience of 15,169,474 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Healthy food fans?

60.1% of Healthy food fans are female, 39.9% are male, with an average age of 33.8 years.

03

Which brands do Healthy food fans like most?

Healthy food fans show strongest brand affinity for Natural foods (10.93×), Sunday Brunch (8.82×), and Michelin Guide (14.1×) over the country average.

04

Where do Healthy food fans live in United States?

Healthy food fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Healthy food fans also like?

Beyond Healthy food itself, the audience over-indexes on Sunday Brunch (8.82×), Michelin Guide (14.1×), Red wine (6.34×), and Trader Joe's (2.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Healthy food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Healthy food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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