Michelin Guide Audience in United States

Michelin Guide logo

Michelin Guide has an estimated audience of 2,777,889 people in United States. 56.4% are female, 43.6% are male, average age 35.2. Top regions: California, New York, Florida. Top brand affinities: Mixed nuts, Snack mix, Gourmet Foods, Self care, Healthy food.

The average Michelin Guide fan in United States is 35.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Mixed nuts, Snack mix, Gourmet Foods, with strongest over-indexing on Mixed nuts (79.17× the country average). Demographically, the Michelin Guide audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Gourmet

Demographics of Michelin Guide fans

Demographic split for Michelin Guide audience in United States
MetricValue
Female56.4%
Male43.6%
Average age35.2
Estimated audience size2,777,889

Audience persona

The typical Michelin Guide fan in United States is more female, around 35.2 years old, with strong Design Affinity tendencies and a notable affinity for Mixed nuts.

Top regions in United States

Top regions ranked by reach for Michelin Guide in United States
RegionReachAffinity
California1,102,8313.61×
New York483,1233.11×
Florida299,2391.59×
Texas299,2371.25×
Illinois144,2961.56×
Georgia104,7761.22×
Virginia93,6371.38×
New Jersey92,9421.32×
Colorado82,8721.89×
Massachusetts80,0401.46×
Pennsylvania75,7390.81×
Washington74,4391.34×
North Carolina63,5800.76×
Maryland59,2471.24×
Ohio51,5220.6×
Michigan45,1680.62×
Washington, District of Columbia44,1205.28×
Arizona41,9980.74×
Tennessee38,3100.69×
Connecticut34,4271.24×
South Carolina30,9450.74×
Indiana30,3300.6×
Oregon28,6130.9×
Nevada28,5161.06×
Wisconsin24,9320.6×
Minnesota24,8490.62×
Missouri24,5940.55×
Louisiana19,8750.55×
Utah18,2240.73×
Alabama16,9420.44×
Kentucky16,8990.49×
Hawaii16,2791.36×
Oklahoma13,9010.45×
New Mexico12,0830.87×
Kansas10,1370.46×
Arkansas9,8240.43×
Iowa9,0270.39×
New Hampshire8,1630.75×
Idaho8,0720.58×
Rhode Island7,7270.87×
Maine6,3330.64×
Mississippi6,2350.27×
Vermont5,9281.22×
Montana5,7450.75×
West Virginia5,3420.41×
Nebraska5,0940.37×
Delaware4,3600.57×
Alaska2,9080.49×
North Dakota2,1110.37×
Wyoming2,0430.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michelin Guide audience
BrandAffinityCategory
Mixed nuts79.17×Food & Beverages
Snack mix51.43×Food & Beverages
Gourmet Foods22.32×Food & Beverages
Self care8.99×Health
Healthy food14.1×Health
Sunday Brunch16.16×Kids & Family
Healthy habits7.31×Health
Red wine12.2×Food & Beverages
White wine13.67×Food & Beverages
FIFA World Cup4.97×Sports
Aldi4.83×Shopping
Dried fruit16.22×Food & Beverages
Texas Roadhouse4.62×Food & Beverages
Wallpaper (magazine)11.55×Home & Garden
Google Docs4.53×Internet & Social Media
Google Voice11.56×Technology & Electronics
Snacking7.37×Food & Beverages
LongHorn Steakhouse7.04×Food & Beverages
Trail mix49.29×Food & Beverages
Khan Academy8.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michelin Guide audience
TraitClusterScore
Design AffinityPREMIUM2.87
LGBTQ+ IdentityOPEN2.54
IndulgenceJOY2.15
Luxury OrientationPREMIUM2.06
Convenience OrientationPREMIUM1.75
SustainabilityBALANCE1.67

Worldwide distribution

Worldwide audience distribution share by country for Michelin Guide
CountryShare
Italy21.8%
United States19.5%
France10.1%

See Michelin Guide audiences in other countries

More Gourmet audiences in United States

Frequently asked questions

How many fans does Michelin Guide have in United States?

Michelin Guide has an estimated audience of 2,777,889 people in United States, concentrated in California and New York.

What is the gender split and age of Michelin Guide fans?

56.4% of Michelin Guide fans are female, 43.6% are male, with an average age of 35.2 years.

Which brands do Michelin Guide fans like most?

Michelin Guide fans show strongest brand affinity for Mixed nuts (79.17×), Snack mix (51.43×), and Gourmet Foods (22.32×) over the country average.

Where do Michelin Guide fans live in United States?

Michelin Guide fans in United States are most concentrated in California (reach 1,102,831), New York (reach 483,123), and Florida (reach 299,239). These three regions account for the largest share of the active audience.

What other brands do Michelin Guide fans also like?

Beyond Michelin Guide itself, the audience over-indexes on Snack mix (51.43×), Gourmet Foods (22.32×), Self care (8.99×), and Healthy food (14.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michelin Guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.