Rascasse Audience Intelligence

Michelin Guide Audience in United States

A data profile of the people who buy, follow and care about Michelin Guide in United States — modelled from more than twelve digital signal sources. Michelin Guide has an estimated audience of 2,802,710 people in United States.

#1among Gourmet in United States
#318among Website / Newspaper / Magazine in United States#674in Food & Beverages

The average Michelin Guide fan in United States is 35.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Mixed nuts, Snack mix, Gourmet Foods, with strongest over-indexing on Mixed nuts (79.17× the country average).

Demographically, the Michelin Guide audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michelin Guide fan in United States is more female, around 35.2 years old, with strong Indulgence tendencies and a notable affinity for Mixed nuts.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Gourmet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michelin Guide profile in United States.

Audience size
2.8M
in United States
Gender
56.4%♀
43.6% male
Age
35.2
average years
Country rank
#10875
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Michelin Guide

56.4% are female, 43.6% are male, average age 35.2.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Michelin Guide audience in United States
MetricValue
Female56.4%
Male43.6%
Average age35.2
Estimated audience size2,802,710
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Michelin Guide audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3921%
40-4917%
50+11%
Fig. 04

Worldwide distribution

18.8%

of the worldwide Michelin Guide audience comes from United States.

Worldwide audience distribution share by country for Michelin Guide
CountryShare
Italy23.4%
United States18.8%
France9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michelin Guide audience in United States is strongest.

Fig. 05

Top regions by affinity

Michelin Guide fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K4.60×
02California~1M3.23×
03New York~400K2.78×
04Massachusetts~100K1.79×
05Colorado~80K1.77×
06Florida~300K1.57×
07Illinois~100K1.40×
08Virginia~90K1.33×
09New Jersey~90K1.26×
10Connecticut~30K1.22×
11Hawaii~10K1.22×
12Washington~70K1.18×
13Maryland~60K1.16×
14Georgia~100K1.14×
15Texas~300K1.10×
16Vermont~5K1.09×
17South Carolina~40K1.00×
18Nevada~30K0.96×
19Rhode Island~9K0.96×
20North Carolina~80K0.93×
21Tennessee~50K0.92×
22New Hampshire~10K0.92×
23Pennsylvania~80K0.88×
24Louisiana~30K0.86×
25Montana~7K0.86×
26Oregon~30K0.85×
27New Mexico~10K0.82×
28Alaska~5K0.82×
29Maine~8K0.81×
30Utah~20K0.80×
31Arizona~40K0.78×
32North Dakota~4K0.78×
33Delaware~6K0.77×
34Alabama~30K0.76×
35South Dakota~5K0.76×
36Idaho~10K0.73×
37Minnesota~30K0.70×
38West Virginia~9K0.68×
39Mississippi~20K0.67×
40Indiana~30K0.66×
41Wisconsin~30K0.66×
42Michigan~50K0.65×
43Kansas~10K0.64×
44Ohio~50K0.63×
45Arkansas~10K0.63×
46Nebraska~9K0.63×
47Missouri~30K0.61×
48Kentucky~20K0.61×
49Iowa~10K0.59×
50Oklahoma~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Michelin Guide, United States
0.58×1.00×4.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michelin Guide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michelin Guide audience
#·InterestCategoryAffinity×
01Mixed nutsFood & Beverages79.17×
02Snack mixFood & Beverages51.43×
03Trail mixFood & Beverages49.29×
04Gourmet FoodsFood & Beverages22.32×
05Dried fruitFood & Beverages16.22×
06Sunday BrunchKids & Family16.16×
07Healthy foodHealth14.10×
08White wineFood & Beverages13.67×
09Red wineFood & Beverages12.20×
10Google VoiceTechnology & Electronics11.56×
11Wallpaper (magazine)Home & Garden11.55×
12Self careHealth8.99×
13SnackingFood & Beverages7.37×
14Healthy habitsHealth7.31×
15LongHorn SteakhouseFood & Beverages7.04×
16Local foodFood & Beverages5.11×
17FIFA World CupSports4.97×
18AldiShopping4.83×
19Texas RoadhouseFood & Beverages4.62×
20Google DocsInternet & Social Media4.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michelin Guide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michelin Guide audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY6.03×
Design AffinityPREMIUM4.53×
Quality AwarenessPREMIUM3.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michelin Guide audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
SpiritualityBALANCE0.86×
TraditionCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michelin Guide have in United States?

Michelin Guide has an estimated audience of 2,802,710 people in United States, concentrated in California and New York.

02

What is the gender split and age of Michelin Guide fans?

56.4% of Michelin Guide fans are female, 43.6% are male, with an average age of 35.2 years.

03

Which brands do Michelin Guide fans like most?

Michelin Guide fans show strongest brand affinity for Mixed nuts (79.17×), Snack mix (51.43×), and Gourmet Foods (22.32×) over the country average.

04

Where do Michelin Guide fans live in United States?

Michelin Guide fans in United States are most concentrated in California (reach ~1M), New York (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Michelin Guide fans also like?

Beyond Michelin Guide itself, the audience over-indexes on Snack mix (51.43×), Gourmet Foods (22.32×), Self care (8.99×), and Healthy food (14.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gourmet audiences in United States

See Michelin Guide audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michelin Guide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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