Gourmet (magazine) Audience in United States
Gourmet (magazine) has an estimated audience of 279,562 people in United States. 63.6% are female, 36.4% are male, average age 42.9. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Smashburger, Microblogging, Singer-songwriter.
Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Smashburger, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Gourmet (magazine) audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Design Affinity.
Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Gourmet
Demographics of Gourmet (magazine) fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 42.9 |
| Estimated audience size | 279,562 |
Audience persona
The typical Gourmet (magazine) fan in United States is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Smashburger | 43.09× | Food & Beverages |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Google Maps | 4.94× | Internet & Social Media |
| OpenTable | 13.71× | Food & Beverages |
| Kia Sportage | 23.18× | Cars & Mobility |
| Capital One | 4.41× | Business & Career |
| Income tax | 13.19× | Business & Career |
| Indeed.com | 4.35× | Business & Career |
| Five Guys | 6.22× | Food & Beverages |
| Circle K | 6.04× | Shopping |
| Enterprise Rent-A-Car | 4.81× | Cars & Mobility |
| Google News | 4.4× | News |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| Aaron Rodgers | 4.01× | Sports |
| Dairy Queen | 3.84× | Food & Beverages |
| Honda HR-V | 15.45× | Cars & Mobility |
| Shake Shack | 5.09× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.73 |
| Design Affinity | PREMIUM | 1.37 |
| Healthy Lifestyle | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.28 |
| Early Adopter Mentality | POWER | 1.23 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| Singapore | 8.5% |
| Philippines | 8.0% |
| United States | 7.7% |
See Gourmet (magazine) audiences in other countries
More Gourmet audiences in United States
- Michelin Guide (2,777,890)
- Gault Millau (57,128)
How to read this data
Audience size is the estimated number of people in United States who actively search for Gourmet (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.