Rascasse Audience Intelligence

Gourmet (magazine) Audience in United States

A data profile of the people who buy, follow and care about Gourmet (magazine) in United States — modelled from more than twelve digital signal sources. Gourmet (magazine) has an estimated audience of 279,562 people in United States.

#2among Gourmet in United States
#1677among Website / Newspaper / Magazine in United States#2573in Food & Beverages

The average Gourmet (magazine) fan in United States is 42.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Five Guys, Shake Shack, Chipotle Mexican Grill, with strongest over-indexing on Five Guys (6.36× the country average).

Demographically, the Gourmet (magazine) audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gourmet (magazine) fan in United States is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Five Guys.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Gourmet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gourmet (magazine) profile in United States.

Audience size
280K
in United States
Gender
63.6%♀
36.4% male
Age
42.9
average years
Country rank
#50103
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Gourmet (magazine)

63.6% are female, 36.4% are male, average age 42.9.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Gourmet (magazine) audience in United States
MetricValue
Female63.6%
Male36.4%
Average age42.9
Estimated audience size279,562
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Gourmet (magazine) audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4923%
50+29%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Gourmet (magazine) audience comes from United States.

Worldwide audience distribution share by country for Gourmet (magazine)
CountryShare
Singapore8.5%
Philippines8.0%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gourmet (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

Gourmet (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01New York~30K1.89×
02Washington, District of Columbia~1K1.42×
03Vermont<1K1.37×
04Massachusetts~7K1.25×
05Alaska<1K1.16×
06Oregon~4K1.15×
07Maine~1K1.14×
08Rhode Island<1K1.10×
09Connecticut~3K1.07×
10New Hampshire~1K1.06×
11Montana<1K1.06×
12Delaware<1K1.05×
13South Dakota<1K1.04×
14Idaho~1K1.01×
15Hawaii~1K1.01×
16New Mexico~1K1.00×
17West Virginia~1K0.99×
18North Dakota<1K0.99×
19Washington~5K0.97×
20Mississippi~2K0.97×
21Nebraska~1K0.97×
22Arkansas~2K0.96×
23Kansas~2K0.96×
24California~30K0.95×
25Virginia~6K0.95×
26Minnesota~4K0.95×
27Iowa~2K0.95×
28New Jersey~7K0.94×
29Louisiana~3K0.94×
30Oklahoma~3K0.94×
31Utah~2K0.94×
32Alabama~4K0.93×
33Kentucky~3K0.93×
34Nevada~3K0.93×
35Wisconsin~4K0.92×
36South Carolina~4K0.92×
37Maryland~4K0.91×
38Missouri~4K0.91×
39Colorado~4K0.91×
40Tennessee~5K0.90×
41Indiana~5K0.90×
42Pennsylvania~8K0.89×
43Illinois~8K0.88×
44Arizona~5K0.88×
45North Carolina~7K0.86×
46Michigan~6K0.86×
47Ohio~7K0.84×
48Georgia~7K0.84×
49Florida~10K0.75×
50Texas~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Gourmet (magazine), United States
0.69×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gourmet (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gourmet (magazine) audience
#·InterestCategoryAffinity×
01Shake ShackFood & Beverages7.90×
02Anthony BourdainFood & Beverages7.30×
03Five GuysFood & Beverages6.36×
04Top ChefFood & Beverages5.65×
05Dairy QueenFood & Beverages3.61×
06Chipotle Mexican GrillFood & Beverages3.29×
07Popeyes Louisiana KitchenFood & Beverages2.75×
08Jack in the BoxFood & Beverages2.72×
09Fast casual restaurantsFood & Beverages2.55×
10WingstopFood & Beverages2.53×
11CookbookFood & Beverages2.46×
12FedExBusiness & Career2.38×
13Taco BellFood & Beverages2.16×
14Pizza HutFood & Beverages2.13×
15FoodieFood & Beverages2.07×
16SubwayFood & Beverages1.97×
17McDonald'sFood & Beverages1.65×
18Trader Joe'sShopping1.65×
19BarbecueFood & Beverages1.62×
20Dollar GeneralShopping1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gourmet (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gourmet (magazine) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.00×
Price SensitivityPREMIUM1.56×
Convenience OrientationPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gourmet (magazine) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.90×
PatriotismCONSERVATISM0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gourmet (magazine) have in United States?

Gourmet (magazine) has an estimated audience of 279,562 people in United States, concentrated in New York and California.

02

What is the gender split and age of Gourmet (magazine) fans?

63.6% of Gourmet (magazine) fans are female, 36.4% are male, with an average age of 42.9 years.

03

Which brands do Gourmet (magazine) fans like most?

Gourmet (magazine) fans show strongest brand affinity for Five Guys (6.36×), Shake Shack (7.9×), and Chipotle Mexican Grill (3.29×) over the country average.

04

Where do Gourmet (magazine) fans live in United States?

Gourmet (magazine) fans in United States are most concentrated in New York (reach ~30K), California (reach ~30K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Gourmet (magazine) fans also like?

Beyond Gourmet (magazine) itself, the audience over-indexes on Shake Shack (7.9×), Chipotle Mexican Grill (3.29×), Dairy Queen (3.61×), and Popeyes Louisiana Kitchen (2.75×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gourmet (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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