Anthony Bourdain Audience in United States

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Anthony Bourdain has an estimated audience of 3,393,824 people in United States. 61.4% are female, 38.6% are male, average age 33.8. Top regions: California, Texas, New York. Top brand affinities: Gordon Ramsay, Bobby Flay, Gordon Ramsey, Alton Brown, Jeremy Allen White.

The average Anthony Bourdain fan in United States is 33.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Gordon Ramsay, Bobby Flay, Gordon Ramsey, with strongest over-indexing on Gordon Ramsay (14.2× the country average). Demographically, the Anthony Bourdain audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Anthony Bourdain fans

Demographic split for Anthony Bourdain audience in United States
MetricValue
Female61.4%
Male38.6%
Average age33.8
Estimated audience size3,393,824

Audience persona

The typical Anthony Bourdain fan in United States is more female, around 33.8 years old, with strong Design Affinity tendencies and a notable affinity for Gordon Ramsay.

Top regions in United States

Top regions ranked by reach for Anthony Bourdain in United States
RegionReachAffinity
California496,7371.33×
Texas278,5770.95×
New York253,6061.34×
Florida221,1370.96×
Illinois131,2761.16×
Pennsylvania121,1731.06×
Georgia98,8900.95×
Ohio97,1570.93×
Massachusetts96,1011.44×
North Carolina95,5210.94×
New Jersey94,7341.1×
Washington91,7921.35×
Michigan88,3231×
Virginia80,8860.98×
Arizona71,5231.03×
Colorado66,2321.24×
Tennessee64,1430.94×
Indiana55,9780.9×
Maryland55,4890.95×
Oregon54,6011.4×
Missouri50,4500.92×
Wisconsin50,4400.99×
Minnesota49,7421.02×
South Carolina42,3730.83×
Louisiana37,7940.86×
Connecticut37,5871.1×
Kentucky36,6170.86×
Nevada35,5391.08×
Alabama33,2040.7×
Oklahoma31,6740.84×
Utah28,8910.95×
Iowa23,3950.84×
Kansas23,1860.87×
Arkansas21,6390.77×
Mississippi17,4800.63×
Hawaii16,6951.14×
New Mexico15,3800.9×
New Hampshire15,3341.15×
Idaho15,2190.89×
Maine14,7981.22×
Washington, District of Columbia14,3341.41×
Nebraska13,6160.8×
West Virginia12,4330.79×
Rhode Island12,1091.12×
Montana10,9991.17×
Delaware7,5660.81×
Alaska7,1870.99×
Vermont7,0971.19×
South Dakota5,5750.71×
North Dakota5,1310.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Anthony Bourdain audience
BrandAffinityCategory
Gordon Ramsay14.2×Food & Beverages
Bobby Flay18.65×Food & Beverages
Gordon Ramsey13.05×Food & Beverages
Alton Brown29.22×Movies & TV
Jeremy Allen White11.09×Movies & TV
Giada De Laurentiis22.9×Food & Beverages
Guy Fieri11.33×Movies & TV
Jamie Oliver21×Food & Beverages
Katie Lee (food critic)23.53×Food & Beverages
Rachael Ray12.05×Movies & TV
MoneyGram9.5×Business & Career
Nigella Lawson25.36×Food & Beverages
Yahoo!ショッピング2.67×
Firestone Complete Auto Care6.39×Cars & Mobility
Wolfgang Puck19.65×Food & Beverages
Chopped (TV series)9.03×Movies & TV
Chef3.05×Food & Beverages
Cooking show3.74×Food & Beverages
Bizarre Foods with Andrew Zimmern25.64×Movies & TV
Iron Chef10.98×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Anthony Bourdain audience
TraitClusterScore
Design AffinityPREMIUM2.28
IndulgenceJOY2.15
SustainabilityBALANCE1.83
Luxury OrientationPREMIUM1.64
Price SensitivityPREMIUM1.54
TravellingTHRILL1.45

Worldwide distribution

Worldwide audience distribution share by country for Anthony Bourdain
CountryShare
United States40.4%
United Kingdom7.7%
Canada5.8%

See Anthony Bourdain audiences in other countries

More Chef audiences in United States

Frequently asked questions

How many fans does Anthony Bourdain have in United States?

Anthony Bourdain has an estimated audience of 3,393,824 people in United States, concentrated in California and Texas.

What is the gender split and age of Anthony Bourdain fans?

61.4% of Anthony Bourdain fans are female, 38.6% are male, with an average age of 33.8 years.

Which brands do Anthony Bourdain fans like most?

Anthony Bourdain fans show strongest brand affinity for Gordon Ramsay (14.2×), Bobby Flay (18.65×), and Gordon Ramsey (13.05×) over the country average.

Where do Anthony Bourdain fans live in United States?

Anthony Bourdain fans in United States are most concentrated in California (reach 496,737), Texas (reach 278,577), and New York (reach 253,606). These three regions account for the largest share of the active audience.

What other brands do Anthony Bourdain fans also like?

Beyond Anthony Bourdain itself, the audience over-indexes on Bobby Flay (18.65×), Gordon Ramsey (13.05×), Alton Brown (29.22×), and Jeremy Allen White (11.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Anthony Bourdain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.