Rascasse Audience Intelligence

Anthony Bourdain Audience in United States

A data profile of the people who buy, follow and care about Anthony Bourdain in United States — modelled from more than twelve digital signal sources. Anthony Bourdain has an estimated audience of 3,621,741 people in United States.

#5among Chef in United States#1185among Person in United States#563in Food & Beverages

The average Anthony Bourdain fan in United States is 33.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Gordon Ramsay, Alton Brown, Bobby Flay, with strongest over-indexing on Gordon Ramsay (14.2× the country average).

Demographically, the Anthony Bourdain audience skews more female with an average age of 33.8, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Anthony Bourdain fan in United States is more female, around 33.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Gordon Ramsay.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Anthony Bourdain profile in United States.

Audience size
3.6M
in United States
Gender
61.4%♀
38.6% male
Age
33.8
average years
Country rank
#8755
Person in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Anthony Bourdain fans

61.4% are female, 38.6% are male, average age 33.8.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Anthony Bourdain audience in United States
MetricValue
Female61.4%
Male38.6%
Average age33.8
Estimated audience size3,621,741
Fig. 03

Age distribution

Ø 33.8
average years
Age distribution of the Anthony Bourdain audience in United States
Age bracketShare%
16-1936%
20-2920%
30-3917%
40-4915%
50+13%
Fig. 04

Worldwide distribution

40.6%

of the worldwide Anthony Bourdain audience comes from United States.

Worldwide audience distribution share by country for Anthony Bourdain
CountryShare
United States40.6%
United Kingdom7.8%
Canada5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Anthony Bourdain audience in United States is strongest.

Fig. 05

Top regions by affinity

Anthony Bourdain fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~90K1.36×
02Oregon~50K1.36×
03Washington, District of Columbia~10K1.30×
04Washington~90K1.29×
05Vermont~8K1.26×
06California~500K1.24×
07New York~200K1.23×
08Maine~10K1.22×
09New Hampshire~20K1.19×
10Colorado~60K1.18×
11Montana~10K1.16×
12Hawaii~20K1.14×
13Rhode Island~10K1.12×
14Illinois~100K1.11×
15Connecticut~40K1.10×
16New Jersey~90K1.08×
17Alaska~8K1.07×
18Arizona~70K1.04×
19Nevada~30K1.04×
20Minnesota~50K1.03×
21Pennsylvania~100K1.02×
22Wisconsin~50K1.00×
23Michigan~90K0.98×
24Virginia~80K0.97×
25Missouri~50K0.96×
26Utah~30K0.96×
27Maryland~60K0.95×
28Idaho~20K0.95×
29New Mexico~20K0.94×
30Florida~200K0.93×
31Tennessee~60K0.93×
32North Carolina~90K0.91×
33Texas~300K0.90×
34Ohio~90K0.90×
35Georgia~90K0.90×
36Indiana~60K0.90×
37Kentucky~40K0.90×
38Kansas~20K0.89×
39Oklahoma~30K0.87×
40West Virginia~10K0.87×
41Louisiana~40K0.86×
42Iowa~20K0.86×
43Delaware~8K0.86×
44Nebraska~10K0.84×
45North Dakota~6K0.84×
46South Carolina~40K0.83×
47Arkansas~20K0.81×
48South Dakota~6K0.79×
49Alabama~40K0.74×
50Mississippi~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Anthony Bourdain, United States
0.67×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Anthony Bourdain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Anthony Bourdain audience
#·InterestCategoryAffinity×
01Alton BrownMovies & TV29.22×
02Nigella LawsonFood & Beverages25.36×
03Katie Lee (food critic)Food & Beverages23.53×
04Giada De LaurentiisFood & Beverages22.90×
05Jamie OliverFood & Beverages21.00×
06Wolfgang PuckFood & Beverages19.65×
07Bobby FlayFood & Beverages18.65×
08Gordon RamsayFood & Beverages14.20×
09Gordon RamseyFood & Beverages13.05×
10Rachael RayMovies & TV12.05×
11Guy FieriMovies & TV11.33×
12Jeremy Allen WhiteMovies & TV11.09×
13Hell's Kitchen (U.S. TV series)Movies & TV10.42×
14MoneyGramBusiness & Career9.50×
15Chopped (TV series)Movies & TV9.03×
16Julia ChildFood & Beverages8.74×
17Firestone Complete Auto CareCars & Mobility6.39×
18Cooking showFood & Beverages3.74×
19ChefFood & Beverages3.05×
20Trader Joe'sShopping2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Anthony Bourdain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Anthony Bourdain audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.48×
Community OrientationOPEN1.41×
IndulgenceJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Anthony Bourdain audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY1.01×
Luxury OrientationPREMIUM1.02×
ExtroversionTHRILL1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Anthony Bourdain have in United States?

Anthony Bourdain has an estimated audience of 3,621,741 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Anthony Bourdain fans?

61.4% of Anthony Bourdain fans are female, 38.6% are male, with an average age of 33.8 years.

03

Which brands do Anthony Bourdain fans like most?

Anthony Bourdain fans show strongest brand affinity for Gordon Ramsay (14.2×), Alton Brown (29.22×), and Bobby Flay (18.65×) over the country average.

04

Where do Anthony Bourdain fans live in United States?

Anthony Bourdain fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Anthony Bourdain fans also like?

Beyond Anthony Bourdain itself, the audience over-indexes on Alton Brown (29.22×), Bobby Flay (18.65×), Gordon Ramsey (13.05×), and Jeremy Allen White (11.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Anthony Bourdain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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