Rascasse Audience Intelligence

Gordon Ramsay Audience in United States

A data profile of the people who buy, follow and care about Gordon Ramsay in United States — modelled from more than twelve digital signal sources. Gordon Ramsay has an estimated audience of 5,074,357 people in United States.

#1among Chef in United States#696among Person in United States#452in Food & Beverages

The average Gordon Ramsay fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hell's Kitchen (U.S. TV series), British cuisine, Restaurateur, with strongest over-indexing on Hell's Kitchen (U.S. TV series) (17.04× the country average).

Demographically, the Gordon Ramsay audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gordon Ramsay fan in United States is balanced, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Hell's Kitchen (U.S. TV series).

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gordon Ramsay profile in United States.

Audience size
5.1M
in United States
Gender
52.8%♀
47.2% male
Age
37.3
average years
Country rank
#6614
Person in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gordon Ramsay fans

52.8% are female, 47.2% are male, average age 37.3.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Gordon Ramsay audience in United States
MetricValue
Female52.8%
Male47.2%
Average age37.3
Estimated audience size5,074,357
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Gordon Ramsay audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

29.3%

of the worldwide Gordon Ramsay audience comes from United States.

Worldwide audience distribution share by country for Gordon Ramsay
CountryShare
United States29.3%
United Kingdom15.8%
Canada4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gordon Ramsay audience in United States is strongest.

Fig. 05

Top regions by affinity

Gordon Ramsay fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K2.18×
02Missouri~100K1.21×
03Connecticut~60K1.20×
04Oklahoma~60K1.12×
05Massachusetts~100K1.11×
06Illinois~200K1.08×
07Rhode Island~20K1.07×
08Washington, District of Columbia~20K1.07×
09Arizona~100K1.06×
10Maryland~90K1.06×
11Pennsylvania~200K1.05×
12Indiana~100K1.05×
13New Hampshire~20K1.04×
14Washington~100K1.03×
15Virginia~100K1.02×
16Oregon~60K1.02×
17Utah~50K1.01×
18Idaho~30K1.01×
19New Jersey~100K1.00×
20Wisconsin~80K1.00×
21Maine~20K1.00×
22Louisiana~70K0.99×
23Kentucky~60K0.98×
24Kansas~40K0.98×
25California~600K0.97×
26Florida~300K0.97×
27West Virginia~20K0.97×
28Ohio~200K0.96×
29Alaska~10K0.96×
30Texas~400K0.95×
31North Carolina~100K0.95×
32Michigan~100K0.95×
33Colorado~80K0.95×
34New York~300K0.94×
35Tennessee~100K0.93×
36New Mexico~20K0.92×
37South Carolina~70K0.91×
38Arkansas~40K0.91×
39North Dakota~10K0.91×
40Georgia~100K0.90×
41Alabama~70K0.90×
42Montana~10K0.90×
43Minnesota~70K0.89×
44Iowa~40K0.88×
45Delaware~10K0.88×
46Vermont~8K0.88×
47Nebraska~20K0.87×
48Hawaii~20K0.87×
49South Dakota~10K0.87×
50Mississippi~30K0.82×
Fig. 06

Affinity by region

Affinity by region — Gordon Ramsay, United States
0.82×1.00×2.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gordon Ramsay audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gordon Ramsay audience
#·InterestCategoryAffinity×
01Hell's Kitchen (U.S. TV series)Movies & TV17.04×
02RestaurateurHome & Garden12.65×
03Simply RecipesFood & Beverages9.02×
04Anthony BourdainFood & Beverages8.54×
05British cuisineFood & Beverages7.68×
06Guy FieriMovies & TV7.38×
07Gordon RamseyFood & Beverages6.62×
08Cooking showFood & Beverages5.10×
09Gourmet FoodsFood & Beverages4.82×
10Google NewsNews3.31×
11CookbookFood & Beverages2.85×
12Little CaesarsFood & Beverages2.69×
13Pizza HutFood & Beverages2.11×
14Culinary artArts & Culture2.07×
15Ultimate Fighting ChampionshipSports2.06×
16Italian cuisineFood & Beverages2.05×
17Mobile gameGames1.94×
18Stand-up comedyMovies & TV1.76×
19FilmmakingBusiness & Career1.67×
20Harry PotterMovies & TV1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gordon Ramsay audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gordon Ramsay audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.02×
Convenience OrientationPREMIUM1.46×
Healthy LifestyleBALANCE1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gordon Ramsay audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.88×
SustainabilityBALANCE0.92×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gordon Ramsay have in United States?

Gordon Ramsay has an estimated audience of 5,074,357 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gordon Ramsay fans?

52.8% of Gordon Ramsay fans are female, 47.2% are male, with an average age of 37.3 years.

03

Which brands do Gordon Ramsay fans like most?

Gordon Ramsay fans show strongest brand affinity for Hell's Kitchen (U.S. TV series) (17.04×), British cuisine (7.68×), and Restaurateur (12.65×) over the country average.

04

Where do Gordon Ramsay fans live in United States?

Gordon Ramsay fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Gordon Ramsay fans also like?

Beyond Gordon Ramsay itself, the audience over-indexes on British cuisine (7.68×), Restaurateur (12.65×), Cooking show (5.1×), and Google News (3.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gordon Ramsay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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