Restaurateur Audience in United States

Restaurateur has an estimated audience of 2,814,619 people in United States. 60.6% are female, 39.4% are male, average age 35.9. Top regions: California, New York, Texas. Top brand affinities: Kona Grill, FOX23 News, Natural rubber, Product design, Bank account.
The average Restaurateur fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kona Grill, FOX23 News, Natural rubber, with strongest over-indexing on Kona Grill (16.1× the country average). Demographically, the Restaurateur audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Restaurateur fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 35.9 |
| Estimated audience size | 2,814,619 |
Audience persona
The typical Restaurateur fan in United States is more female, around 35.9 years old, with strong Quality Awareness tendencies and a notable affinity for Kona Grill.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 416,788 | 1.35× |
| New York | 277,983 | 1.77× |
| Texas | 224,987 | 0.93× |
| Florida | 207,268 | 1.09× |
| Illinois | 108,789 | 1.16× |
| Pennsylvania | 100,698 | 1.06× |
| Georgia | 96,048 | 1.11× |
| North Carolina | 86,797 | 1.02× |
| New Jersey | 86,095 | 1.2× |
| Ohio | 79,966 | 0.92× |
| Massachusetts | 79,744 | 1.44× |
| Virginia | 76,783 | 1.12× |
| Washington | 66,769 | 1.18× |
| Michigan | 63,942 | 0.87× |
| Maryland | 57,256 | 1.18× |
| Tennessee | 56,822 | 1.01× |
| Arizona | 52,248 | 0.91× |
| Colorado | 52,224 | 1.18× |
| Indiana | 43,974 | 0.86× |
| Missouri | 42,394 | 0.93× |
| South Carolina | 41,850 | 0.99× |
| Minnesota | 40,122 | 0.99× |
| Louisiana | 37,980 | 1.05× |
| Connecticut | 36,078 | 1.28× |
| Oregon | 36,054 | 1.12× |
| Wisconsin | 34,642 | 0.82× |
| Nevada | 31,674 | 1.16× |
| Alabama | 30,582 | 0.78× |
| Kentucky | 28,009 | 0.79× |
| Oklahoma | 25,500 | 0.82× |
| Utah | 20,722 | 0.82× |
| Mississippi | 19,917 | 0.86× |
| Arkansas | 18,625 | 0.8× |
| Washington, District of Columbia | 18,142 | 2.14× |
| Kansas | 17,585 | 0.79× |
| Iowa | 16,315 | 0.7× |
| Hawaii | 13,932 | 1.15× |
| Maine | 12,730 | 1.26× |
| New Hampshire | 11,409 | 1.03× |
| Rhode Island | 11,016 | 1.23× |
| New Mexico | 10,766 | 0.76× |
| Idaho | 10,389 | 0.74× |
| Nebraska | 9,077 | 0.64× |
| West Virginia | 8,005 | 0.61× |
| Delaware | 7,245 | 0.93× |
| Montana | 5,834 | 0.75× |
| Vermont | 5,248 | 1.06× |
| Alaska | 4,750 | 0.79× |
| South Dakota | 4,273 | 0.66× |
| North Dakota | 3,437 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kona Grill | 16.1× | Food & Beverages |
| FOX23 News | 13.24× | Movies & TV |
| Natural rubber | 2.63× | Cars & Mobility |
| Product design | 2.28× | Business & Career |
| Bank account | 2.62× | Business & Career |
| Regional styles of Mexican music | 1.57× | Music & Radio |
| Community engagement | 7.21× | Politics & Society |
| Jesse Plemons | 1.89× | Movies & TV |
| Stamp collecting | 2.53× | Home & Garden |
| Grinch | 2.13× | Movies & TV |
| Governor of Michigan | 3.9× | Politics & Society |
| JDSU | 1.61× | Business & Career |
| Home staging | 2.71× | Home & Garden |
| Mothercare | 1.66× | Kids & Family |
| Elizabeth City State University | 11.93× | Business & Career |
| Goop | 2.63× | Internet & Social Media |
| Nasal cavity | 3.98× | Health |
| Nebraska Cornhuskers football | 1.69× | Sports |
| South Asian cuisine | 4.17× | Food & Beverages |
| Vocal harmony | 2.06× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.2 |
| Design Affinity | PREMIUM | 2.06 |
| Urban Lifestyle | OPEN | 2.05 |
| Luxury Orientation | PREMIUM | 1.91 |
| Indulgence | JOY | 1.86 |
| Healthy Lifestyle | BALANCE | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 10.4% |
| Poland | 7.8% |
See Restaurateur audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Restaurateur have in United States?
Restaurateur has an estimated audience of 2,814,619 people in United States, concentrated in California and New York.
What is the gender split and age of Restaurateur fans?
60.6% of Restaurateur fans are female, 39.4% are male, with an average age of 35.9 years.
Which brands do Restaurateur fans like most?
Restaurateur fans show strongest brand affinity for Kona Grill (16.1×), FOX23 News (13.24×), and Natural rubber (2.63×) over the country average.
Where do Restaurateur fans live in United States?
Restaurateur fans in United States are most concentrated in California (reach 416,788), New York (reach 277,983), and Texas (reach 224,987). These three regions account for the largest share of the active audience.
What other brands do Restaurateur fans also like?
Beyond Restaurateur itself, the audience over-indexes on FOX23 News (13.24×), Natural rubber (2.63×), Product design (2.28×), and Bank account (2.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Restaurateur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.