Restaurateur Audience in Germany
Restaurateur has an estimated audience of 598,802 people in Germany. 58.4% are female, 41.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: JACK & JONES, Smoked meat, Local food, Mikaela Shiffrin, Gourmet Foods.
The average Restaurateur fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include JACK & JONES, Smoked meat, Local food, with strongest over-indexing on JACK & JONES (57.39× the country average). Demographically, the Restaurateur audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Restaurateur fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 38.2 |
| Estimated audience size | 598,802 |
Audience persona
The typical Restaurateur fan in Germany is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for JACK & JONES.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 110,043 | 0.84× |
| Baden-Württemberg | 68,077 | 0.83× |
| Bayern | 66,927 | 0.7× |
| Niedersachsen | 51,035 | 0.88× |
| Sachsen | 47,211 | 1.61× |
| Thüringen | 33,808 | 2.22× |
| Mecklenburg-Vorpommern | 27,715 | 2.42× |
| Hessen | 19,271 | 0.42× |
| Berlin | 19,122 | 0.71× |
| Schleswig-Holstein | 18,044 | 0.84× |
| Brandenburg | 17,248 | 0.93× |
| Sachsen-Anhalt | 16,568 | 1.07× |
| Rheinland-Pfalz | 14,319 | 0.48× |
| Hamburg | 13,212 | 0.98× |
| Bremen | 3,683 | 0.72× |
| Saarland | 2,658 | 0.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| JACK & JONES | 57.39× | Fashion & Accessoires |
| Smoked meat | 16.19× | Food & Beverages |
| Local food | 5.6× | Food & Beverages |
| Mikaela Shiffrin | 14.09× | Sports |
| Gourmet Foods | 9× | Food & Beverages |
| Western Union | 5.92× | Business & Career |
| Sex and the City | 5.05× | Movies & TV |
| Fast casual restaurants | 6.55× | Food & Beverages |
| Tagesschau | 2.38× | Movies & TV |
| Do it yourself (DIY) | 2.64× | Home & Garden |
| Real property | 5.42× | Home & Garden |
| Alexis Bledel | 9.4× | Movies & TV |
| Sam Elliott | 16.65× | Movies & TV |
| Ryanair | 2.78× | Travel & Leisure |
| JYSK | 3.43× | Home & Garden |
| Anthony Bourdain | 16.9× | Food & Beverages |
| Pets | 1.77× | Pets & Animals |
| Cutting board | 9.8× | Home & Garden |
| Sports betting | 5.57× | Games |
| Alfons Schuhbeck | 4.97× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.79 |
| Design Affinity | PREMIUM | 1.9 |
| Sports Activity | POWER | 1.89 |
| Convenience Orientation | PREMIUM | 1.79 |
| Sustainability | BALANCE | 1.71 |
| DIY Mentality | THRILL | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 10.4% |
| Poland | 7.8% |
See Restaurateur audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Restaurateur have in Germany?
Restaurateur has an estimated audience of 598,802 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Restaurateur fans?
58.4% of Restaurateur fans are female, 41.6% are male, with an average age of 38.2 years.
Which brands do Restaurateur fans like most?
Restaurateur fans show strongest brand affinity for JACK & JONES (57.39×), Smoked meat (16.19×), and Local food (5.6×) over the country average.
Where do Restaurateur fans live in Germany?
Restaurateur fans in Germany are most concentrated in Nordrhein-Westfalen (reach 110,043), Baden-Württemberg (reach 68,077), and Bayern (reach 66,927). These three regions account for the largest share of the active audience.
What other brands do Restaurateur fans also like?
Beyond Restaurateur itself, the audience over-indexes on Smoked meat (16.19×), Local food (5.6×), Mikaela Shiffrin (14.09×), and Gourmet Foods (9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Restaurateur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.