Rascasse Audience Intelligence

Restaurateur Audience in Germany

A data profile of the people who buy, follow and care about Restaurateur in Germany — modelled from more than twelve digital signal sources. Restaurateur has an estimated audience of 598,802 people in Germany.

#4238among Topic in Germany#594in Home & Garden

The average Restaurateur fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Mikaela Shiffrin, Smoked meat, Tagesschau, with strongest over-indexing on Mikaela Shiffrin (14.52× the country average).

Demographically, the Restaurateur audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Restaurateur fan in Germany is more female, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Mikaela Shiffrin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Restaurateur profile in Germany.

Audience size
599K
in Germany
Gender
58.4%♀
41.6% male
Age
38.2
average years
Country rank
#10119
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Restaurateur fans

58.4% are female, 41.6% are male, average age 38.2.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Restaurateur audience in Germany
MetricValue
Female58.4%
Male41.6%
Average age38.2
Estimated audience size598,802
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Restaurateur audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3924%
40-4923%
50+13%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Restaurateur audience comes from Germany.

Worldwide audience distribution share by country for Restaurateur
CountryShare
United States21.3%
Japan10.4%
Poland7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Restaurateur audience in Germany is strongest.

Fig. 05

Top regions by affinity

Restaurateur fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~30K2.29×
02Thüringen~30K2.12×
03Sachsen~50K1.56×
04Sachsen-Anhalt~20K1.05×
05Nordrhein-Westfalen~100K0.99×
06Baden-Württemberg~80K0.99×
07Hamburg~10K0.95×
08Niedersachsen~50K0.92×
09Brandenburg~20K0.92×
10Bremen~4K0.85×
11Schleswig-Holstein~20K0.84×
12Berlin~20K0.74×
13Bayern~70K0.72×
14Saarland~5K0.66×
15Rheinland-Pfalz~20K0.58×
16Hessen~30K0.56×
Fig. 06

Affinity by region

Affinity by region — Restaurateur, Germany
0.56×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Restaurateur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Restaurateur audience
#·InterestCategoryAffinity×
01Mikaela ShiffrinSports14.52×
02Anthony BourdainFood & Beverages14.13×
03Smoked meatFood & Beverages13.44×
04Gordon RamsayFood & Beverages12.53×
05Martha StewartBusiness & Career12.31×
06The TasteFood & Beverages9.32×
07Cutting boardHome & Garden8.28×
08Alexis BledelMovies & TV7.89×
09Che GuevaraPolitics & Society6.75×
10Gourmet FoodsFood & Beverages6.17×
11Local foodFood & Beverages4.06×
12Fast casual restaurantsFood & Beverages3.81×
13Sex and the CityMovies & TV3.64×
14KitchenwareHome & Garden3.11×
15TagesschauMovies & TV2.50×
16Italian cuisineFood & Beverages2.45×
17RyanairTravel & Leisure2.39×
18TransfermarktSports2.11×
19Do it yourself (DIY)Home & Garden1.91×
20Netto Marken-DiscountShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Restaurateur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Restaurateur audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.36×
Quality AwarenessPREMIUM2.11×
Convenience OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Restaurateur audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.86×
Social Media UsageJOY0.99×
ExtroversionTHRILL1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Restaurateur have in Germany?

Restaurateur has an estimated audience of 598,802 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Restaurateur fans?

58.4% of Restaurateur fans are female, 41.6% are male, with an average age of 38.2 years.

03

Which brands do Restaurateur fans like most?

Restaurateur fans show strongest brand affinity for Mikaela Shiffrin (14.52×), Smoked meat (13.44×), and Tagesschau (2.5×) over the country average.

04

Where do Restaurateur fans live in Germany?

Restaurateur fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~80K), and Bayern (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Restaurateur fans also like?

Beyond Restaurateur itself, the audience over-indexes on Smoked meat (13.44×), Tagesschau (2.5×), Local food (4.06×), and Gordon Ramsay (12.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Restaurateur audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Restaurateur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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