Gordon Ramsay Audience in Germany

Gordon Ramsay logo

Gordon Ramsay has an estimated audience of 738,895 people in Germany. 53.0% are female, 47.0% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Silk (soy milk), Cookbook, Types of cheese, Guy Fieri.

The average Gordon Ramsay fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Silk (soy milk), Cookbook, with strongest over-indexing on Tagesschau (3.53× the country average). Demographically, the Gordon Ramsay audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Person · Subtype: Chef

Demographics of Gordon Ramsay fans

Demographic split for Gordon Ramsay audience in Germany
MetricValue
Female53.0%
Male47.0%
Average age38.4
Estimated audience size738,895

Audience persona

The typical Gordon Ramsay fan in Germany is balanced, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Gordon Ramsay in Germany
RegionReachAffinity
Nordrhein-Westfalen184,9671.14×
Bayern137,5411.16×
Baden-Württemberg109,6421.09×
Niedersachsen70,9880.99×
Hessen68,1481.21×
Rheinland-Pfalz40,8161.1×
Berlin40,4551.22×
Sachsen32,1130.89×
Schleswig-Holstein25,4330.96×
Brandenburg19,3330.84×
Hamburg19,0091.14×
Sachsen-Anhalt15,3920.8×
Thüringen14,9800.8×
Mecklenburg-Vorpommern10,9200.77×
Saarland8,3090.92×
Bremen6,1150.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gordon Ramsay audience
BrandAffinityCategory
Tagesschau3.53×Movies & TV
Silk (soy milk)36.92×Food & Beverages
Cookbook5.38×Food & Beverages
Types of cheese35.86×
Guy Fieri45.45×Movies & TV
Take-out5.36×Food & Beverages
Virtual assistant12.86×Technology & Electronics
Child development4.37×Business & Career
Cooking show5.52×Food & Beverages
Reading1.92×Literature
Online shopping1.98×Shopping
Sports1.82×Sports
Harry Potter1.95×Movies & TV
Anthony Bourdain18.95×Food & Beverages
Millie Bobby Brown4.6×Movies & TV
Restaurateur12.53×Home & Garden
Iron Chef36.06×Food & Beverages
Food writing19.22×Business & Career
Restaurants1.78×Food & Beverages
Massimo Bottura48.49×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gordon Ramsay audience
TraitClusterScore
IndulgenceJOY2.9
Convenience OrientationPREMIUM2.29
Early Adopter MentalityPOWER1.62
Quality AwarenessPREMIUM1.54
Healthy LifestyleBALANCE1.53
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Gordon Ramsay
CountryShare
United States30.0%
United Kingdom15.3%
Canada4.7%

See Gordon Ramsay audiences in other countries

More Chef audiences in Germany

Frequently asked questions

How many fans does Gordon Ramsay have in Germany?

Gordon Ramsay has an estimated audience of 738,895 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Gordon Ramsay fans?

53.0% of Gordon Ramsay fans are female, 47.0% are male, with an average age of 38.4 years.

Which brands do Gordon Ramsay fans like most?

Gordon Ramsay fans show strongest brand affinity for Tagesschau (3.53×), Silk (soy milk) (36.92×), and Cookbook (5.38×) over the country average.

Where do Gordon Ramsay fans live in Germany?

Gordon Ramsay fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,967), Bayern (reach 137,541), and Baden-Württemberg (reach 109,642). These three regions account for the largest share of the active audience.

What other brands do Gordon Ramsay fans also like?

Beyond Gordon Ramsay itself, the audience over-indexes on Silk (soy milk) (36.92×), Cookbook (5.38×), Types of cheese (35.86×), and Guy Fieri (45.45×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gordon Ramsay. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.