Johann Lafer Audience in Germany
Johann Lafer has an estimated audience of 508,830 people in Germany. 61.2% are female, 38.8% are male, average age 42.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Alfons Schuhbeck, The Taste, Christian Rach, Barbecue, Sushi.
The average Johann Lafer fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Alfons Schuhbeck, The Taste, Christian Rach, with strongest over-indexing on Alfons Schuhbeck (37.64× the country average). Demographically, the Johann Lafer audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Person · Subtype: Chef
Demographics of Johann Lafer fans
| Metric | Value |
|---|---|
| Female | 61.2% |
| Male | 38.8% |
| Average age | 42.9 |
| Estimated audience size | 508,830 |
Audience persona
The typical Johann Lafer fan in Germany is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Alfons Schuhbeck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,184 | 1× |
| Baden-Württemberg | 79,917 | 1.15× |
| Bayern | 74,501 | 0.91× |
| Niedersachsen | 47,873 | 0.97× |
| Rheinland-Pfalz | 39,047 | 1.53× |
| Hessen | 37,083 | 0.96× |
| Sachsen | 24,178 | 0.97× |
| Berlin | 17,005 | 0.75× |
| Schleswig-Holstein | 16,835 | 0.92× |
| Brandenburg | 15,787 | 1× |
| Sachsen-Anhalt | 14,027 | 1.06× |
| Thüringen | 13,542 | 1.04× |
| Hamburg | 9,888 | 0.86× |
| Mecklenburg-Vorpommern | 9,058 | 0.93× |
| Saarland | 8,084 | 1.29× |
| Bremen | 2,829 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alfons Schuhbeck | 37.64× | Food & Beverages |
| The Taste | 20.16× | Food & Beverages |
| Christian Rach | 30.88× | Food & Beverages |
| Barbecue | 2.83× | Food & Beverages |
| Sushi | 5.64× | Food & Beverages |
| Spiegel Online | 2.18× | News |
| Tagesschau | 1.96× | Movies & TV |
| Consumer electronics | 1.61× | Technology & Electronics |
| Obi (store) | 2.07× | Shopping |
| Germany | 1.53× | Travel & Leisure |
| REWE | 2.04× | Shopping |
| Cooking show | 4.29× | Food & Beverages |
| Culture | 1.81× | Literature |
| Bild | 1.73× | News |
| Markus Lanz | 3.1× | Movies & TV |
| Current events | 1.79× | Arts & Culture |
| Deutsche Bahn | 1.97× | Cars & Mobility |
| Veganism | 1.94× | Food & Beverages |
| Cookbook | 3.01× | Food & Beverages |
| Barbecue grill | 3.65× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.77 |
| Quality Awareness | PREMIUM | 1.55 |
| Tradition | CONSERVATISM | 1.48 |
| Pet Ownership | JOY | 1.47 |
| Convenience Orientation | PREMIUM | 1.42 |
| Patriotism | CONSERVATISM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.2% |
| Austria | 13.3% |
| Switzerland | 4.0% |
See Johann Lafer audiences in other countries
More Chef audiences in Germany
- Alfons Schuhbeck (2,554,463)
- Cornelia Poletto (1,206,211)
- Steffen Henssler (927,720)
- Alexander Herrmann (810,060)
- Tim Raue (770,478)
Frequently asked questions
How many fans does Johann Lafer have in Germany?
Johann Lafer has an estimated audience of 508,830 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Johann Lafer fans?
61.2% of Johann Lafer fans are female, 38.8% are male, with an average age of 42.9 years.
Which brands do Johann Lafer fans like most?
Johann Lafer fans show strongest brand affinity for Alfons Schuhbeck (37.64×), The Taste (20.16×), and Christian Rach (30.88×) over the country average.
Where do Johann Lafer fans live in Germany?
Johann Lafer fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,184), Baden-Württemberg (reach 79,917), and Bayern (reach 74,501). These three regions account for the largest share of the active audience.
What other brands do Johann Lafer fans also like?
Beyond Johann Lafer itself, the audience over-indexes on The Taste (20.16×), Christian Rach (30.88×), Barbecue (2.83×), and Sushi (5.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Johann Lafer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.