Rascasse Audience Intelligence

Johann Lafer Audience in Germany

A data profile of the people who buy, follow and care about Johann Lafer in Germany — modelled from more than twelve digital signal sources. Johann Lafer has an estimated audience of 1,452,459 people in Germany.

#2among Chef in Germany#493among Person in Germany#226in Food & Beverages

The average Johann Lafer fan in Germany is 42.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Alfons Schuhbeck, The Taste, Christian Rach, with strongest over-indexing on Alfons Schuhbeck (37.64× the country average).

Demographically, the Johann Lafer audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Johann Lafer fan in Germany is more female, around 42.9 years old, with strong Indulgence tendencies and a notable affinity for Alfons Schuhbeck.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Johann Lafer profile in Germany.

Audience size
1.5M
in Germany
Gender
61.2%♀
38.8% male
Age
42.9
average years
Country rank
#4595
Person in Germany
Fig. 01

Search interest · 12-month trend

+1051%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Johann Lafer fans

61.2% are female, 38.8% are male, average age 42.9.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Johann Lafer audience in Germany
MetricValue
Female61.2%
Male38.8%
Average age42.9
Estimated audience size1,452,459
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Johann Lafer audience in Germany
Age bracketShare%
16-1916%
20-2914%
30-3917%
40-4925%
50+30%
Fig. 04

Worldwide distribution

79.4%

of the worldwide Johann Lafer audience comes from Germany.

Worldwide audience distribution share by country for Johann Lafer
CountryShare
Germany79.4%
Austria14.0%
Switzerland4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Johann Lafer audience in Germany is strongest.

Fig. 05

Top regions by affinity

Johann Lafer fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~40K1.40×
02Saarland~8K1.21×
03Thüringen~10K1.14×
04Sachsen-Anhalt~10K1.11×
05Baden-Württemberg~70K1.05×
06Mecklenburg-Vorpommern~10K1.04×
07Sachsen~30K1.03×
08Nordrhein-Westfalen~100K1.02×
09Brandenburg~20K1.01×
10Schleswig-Holstein~20K0.99×
11Bayern~80K0.96×
12Niedersachsen~50K0.96×
13Hessen~40K0.91×
14Hamburg~9K0.80×
15Bremen~3K0.74×
16Berlin~20K0.70×
Fig. 06

Affinity by region

Affinity by region — Johann Lafer, Germany
0.70×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Johann Lafer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Johann Lafer audience
#·InterestCategoryAffinity×
01Alfons SchuhbeckFood & Beverages37.64×
02Christian RachFood & Beverages30.88×
03The TasteFood & Beverages20.16×
04Tim MälzerFood & Beverages11.65×
05SushiFood & Beverages5.64×
06Cooking showFood & Beverages4.29×
07Barbecue grillHome & Garden3.65×
08Markus LanzMovies & TV3.10×
09CookbookFood & Beverages3.01×
10BarbecueFood & Beverages2.83×
11Obi (store)Shopping2.07×
12REWEShopping2.04×
13Deutsche BahnCars & Mobility1.97×
14TagesschauMovies & TV1.96×
15VeganismFood & Beverages1.94×
16CultureLiterature1.81×
17Current eventsArts & Culture1.79×
18BildNews1.73×
19Consumer electronicsTechnology & Electronics1.61×
20GermanyTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Johann Lafer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Johann Lafer audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.69×
Quality AwarenessPREMIUM2.08×
SpiritualityBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Johann Lafer audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.16×
Family OrientationCONSERVATISM1.16×
DIY MentalityTHRILL1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Johann Lafer have in Germany?

Johann Lafer has an estimated audience of 1,452,459 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Johann Lafer fans?

61.2% of Johann Lafer fans are female, 38.8% are male, with an average age of 42.9 years.

03

Which brands do Johann Lafer fans like most?

Johann Lafer fans show strongest brand affinity for Alfons Schuhbeck (37.64×), The Taste (20.16×), and Christian Rach (30.88×) over the country average.

04

Where do Johann Lafer fans live in Germany?

Johann Lafer fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Johann Lafer fans also like?

Beyond Johann Lafer itself, the audience over-indexes on The Taste (20.16×), Christian Rach (30.88×), Tim Mälzer (11.65×), and Barbecue (2.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Johann Lafer audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Johann Lafer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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