Rascasse Audience Intelligence

The Taste Audience in Germany

A data profile of the people who buy, follow and care about The Taste in Germany — modelled from more than twelve digital signal sources. The Taste has an estimated audience of 526,186 people in Germany.

#52among TV show in Germany#582among Movie / TV Show / Series in Germany#537in Food & Beverages

The average The Taste fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Let's Dance (German TV series), Johann Lafer, Tim Mälzer, with strongest over-indexing on Let's Dance (German TV series) (8.05× the country average).

Demographically, the The Taste audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Taste fan in Germany is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Let's Dance (German TV series).

Category: Food & Beverages · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Taste profile in Germany.

Audience size
526K
in Germany
Gender
56.7%♀
43.3% male
Age
43.6
average years
Country rank
#11273
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

+97%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Taste viewers

56.7% are female, 43.3% are male, average age 43.6.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for The Taste audience in Germany
MetricValue
Female56.7%
Male43.3%
Average age43.6
Estimated audience size526,186
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the The Taste audience in Germany
Age bracketShare%
16-196%
20-2915%
30-3925%
40-4934%
50+20%
Fig. 04

Worldwide distribution

43.0%

of the worldwide The Taste audience comes from Germany.

Worldwide audience distribution share by country for The Taste
CountryShare
Germany43.0%
Saudi Arabia19.9%
Japan18.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Taste audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Taste fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.29×
02Baden-Württemberg~80K1.29×
03Schleswig-Holstein~20K1.15×
04Sachsen~30K1.11×
05Berlin~20K1.11×
06Nordrhein-Westfalen~100K1.06×
07Hamburg~10K1.05×
08Rheinland-Pfalz~20K1.00×
09Niedersachsen~40K0.94×
10Hessen~30K0.94×
11Saarland~5K0.92×
12Brandenburg~10K0.89×
13Thüringen~10K0.89×
14Bremen~4K0.85×
15Mecklenburg-Vorpommern~7K0.81×
16Sachsen-Anhalt~10K0.80×
Fig. 06

Affinity by region

Affinity by region — The Taste, Germany
0.80×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Taste audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Taste audience
#·InterestCategoryAffinity×
01Randy HansenMusic & Radio93.14×
02Hell's Kitchen (U.S. TV series)Movies & TV35.28×
03National GalleryArts & Culture28.64×
04Ramazzotti (liqueur)Food & Beverages25.72×
05Martha StewartBusiness & Career24.53×
06Anthony BourdainFood & Beverages24.51×
07Mad MenMovies & TV22.96×
08Tim MälzerFood & Beverages18.43×
09Johann LaferFood & Beverages18.05×
10Smeg (appliances)Home & Garden14.83×
11MichelangeloArts & Culture10.21×
12Eros RamazzottiMusic & Radio10.18×
13Alfons SchuhbeckFood & Beverages8.92×
14Pietro LombardiMovies & TV8.72×
15Let's Dance (German TV series)Movies & TV8.05×
16The Gilded AgeMovies & TV6.42×
17Müller (company)Food & Beverages4.72×
18REWEShopping2.78×
19EdekaShopping2.72×
20dB’sMusic & Radio1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Taste audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Taste audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.82×
Quality AwarenessPREMIUM2.01×
Convenience OrientationPREMIUM1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Taste audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.12×
DIY MentalityTHRILL1.19×
Early Adopter MentalityPOWER1.20×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Taste have in Germany?

The Taste has an estimated audience of 526,186 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Taste viewers?

56.7% of The Taste fans are female, 43.3% are male, with an average age of 43.6 years.

03

Which brands do The Taste fans like most?

The Taste fans show strongest brand affinity for Let's Dance (German TV series) (8.05×), Johann Lafer (18.05×), and Tim Mälzer (18.43×) over the country average.

04

Where do The Taste fans live in Germany?

The Taste fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Taste fans also like?

Beyond The Taste itself, the audience over-indexes on Johann Lafer (18.05×), Tim Mälzer (18.43×), Ramazzotti (liqueur) (25.72×), and Müller (company) (4.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See The Taste audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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