The Taste Audience in Germany
The Taste has an estimated audience of 481,254 people in Germany. 56.7% are female, 43.3% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Let's Dance (German TV series), Ramazzotti (liqueur), Smeg (appliances), Mad Men, Alfons Schuhbeck.
The average The Taste fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Let's Dance (German TV series), Ramazzotti (liqueur), Smeg (appliances), with strongest over-indexing on Let's Dance (German TV series) (8.05× the country average). Demographically, the The Taste audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of The Taste fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 43.6 |
| Estimated audience size | 481,254 |
Audience persona
The typical The Taste fan in Germany is more female, around 43.6 years old, with strong Quality Awareness tendencies and a notable affinity for Let's Dance (German TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 115,040 | 1.09× |
| Bayern | 106,350 | 1.37× |
| Baden-Württemberg | 85,702 | 1.31× |
| Niedersachsen | 44,122 | 0.94× |
| Hessen | 36,692 | 1× |
| Sachsen | 27,215 | 1.15× |
| Rheinland-Pfalz | 24,296 | 1.01× |
| Berlin | 21,910 | 1.02× |
| Schleswig-Holstein | 18,411 | 1.07× |
| Brandenburg | 13,191 | 0.88× |
| Hamburg | 11,669 | 1.07× |
| Thüringen | 10,653 | 0.87× |
| Sachsen-Anhalt | 9,548 | 0.77× |
| Mecklenburg-Vorpommern | 6,960 | 0.76× |
| Saarland | 5,167 | 0.87× |
| Bremen | 3,358 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Let's Dance (German TV series) | 8.05× | Movies & TV |
| Ramazzotti (liqueur) | 25.72× | Food & Beverages |
| Smeg (appliances) | 14.83× | Home & Garden |
| Mad Men | 22.96× | Movies & TV |
| Alfons Schuhbeck | 8.92× | Food & Beverages |
| Martha Stewart | 24.53× | Business & Career |
| Anthony Bourdain | 24.51× | Food & Beverages |
| National Gallery | 28.64× | Arts & Culture |
| Randy Hansen | 93.14× | Music & Radio |
| Johann Lafer | 18.05× | Food & Beverages |
| Eros Ramazzotti | 10.18× | Music & Radio |
| REWE | 2.78× | Shopping |
| The Gilded Age | 6.42× | Movies & TV |
| Edeka | 2.72× | Shopping |
| Pietro Lombardi | 8.72× | Movies & TV |
| Markus Lanz | 4.01× | Movies & TV |
| Michelangelo | 10.21× | Arts & Culture |
| Chef | 5.79× | Food & Beverages |
| Beauty | 1.9× | Beauty & Wellness |
| VOX (TV channel) | 7.23× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.48 |
| Indulgence | JOY | 2.3 |
| Convenience Orientation | PREMIUM | 2.18 |
| Early Adopter Mentality | POWER | 1.74 |
| Design Affinity | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.6 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.1% |
| Japan | 23.2% |
| United States | 6.8% |
See The Taste audiences in other countries
More TV show audiences in Germany
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- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does The Taste have in Germany?
The Taste has an estimated audience of 481,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Taste fans?
56.7% of The Taste fans are female, 43.3% are male, with an average age of 43.6 years.
Which brands do The Taste fans like most?
The Taste fans show strongest brand affinity for Let's Dance (German TV series) (8.05×), Ramazzotti (liqueur) (25.72×), and Smeg (appliances) (14.83×) over the country average.
Where do The Taste fans live in Germany?
The Taste fans in Germany are most concentrated in Nordrhein-Westfalen (reach 115,040), Bayern (reach 106,350), and Baden-Württemberg (reach 85,702). These three regions account for the largest share of the active audience.
What other brands do The Taste fans also like?
Beyond The Taste itself, the audience over-indexes on Ramazzotti (liqueur) (25.72×), Smeg (appliances) (14.83×), Mad Men (22.96×), and Alfons Schuhbeck (8.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Taste. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.