Martha Stewart Audience in Germany
Martha Stewart has an estimated audience of 308,398 people in Germany. 65.9% are female, 34.1% are male, average age 31.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Marina Abramović, Anthony Bourdain, Gordon Ramsay, Jamie Oliver, Guy Fieri.
The average Martha Stewart fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Marina Abramović, Anthony Bourdain, Gordon Ramsay, with strongest over-indexing on Marina Abramović (38.76× the country average). Demographically, the Martha Stewart audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Person · Subtype: Entrepreneur
Demographics of Martha Stewart fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 31.4 |
| Estimated audience size | 308,398 |
Audience persona
The typical Martha Stewart fan in Germany is more female, around 31.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Marina Abramović.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,265 | 1.06× |
| Bayern | 57,047 | 1.15× |
| Baden-Württemberg | 41,226 | 0.98× |
| Hessen | 28,532 | 1.21× |
| Niedersachsen | 27,718 | 0.93× |
| Berlin | 24,234 | 1.76× |
| Rheinland-Pfalz | 15,617 | 1.01× |
| Sachsen | 11,973 | 0.79× |
| Schleswig-Holstein | 11,499 | 1.04× |
| Hamburg | 9,625 | 1.38× |
| Brandenburg | 8,275 | 0.87× |
| Thüringen | 5,325 | 0.68× |
| Sachsen-Anhalt | 5,316 | 0.67× |
| Mecklenburg-Vorpommern | 4,398 | 0.75× |
| Saarland | 3,014 | 0.8× |
| Bremen | 2,489 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Marina Abramović | 38.76× | Arts & Culture |
| Anthony Bourdain | 49.65× | Food & Beverages |
| Gordon Ramsay | 23.64× | Food & Beverages |
| Jamie Oliver | 21.69× | Food & Beverages |
| Guy Fieri | 55.98× | Movies & TV |
| Meditation | 4.57× | Health |
| The Taste | 16.73× | Food & Beverages |
| weber grills | 11.2× | Home & Garden |
| Gala | 2.65× | News |
| Iman (model) | 14.85× | Fashion & Accessoires |
| Midea (company) | 24.33× | Home & Garden |
| Frida Kahlo | 6.54× | Arts & Culture |
| Restaurateur | 12.31× | Home & Garden |
| Eating | 3.22× | Food & Beverages |
| Bolero | 17.34× | Music & Radio |
| Rachael Ray | 47.31× | Movies & TV |
| Bobby Flay | 68.82× | Food & Beverages |
| Cooking show | 4.35× | Food & Beverages |
| Cooking school | 12.29× | Food & Beverages |
| Nigella Lawson | 41.96× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 4.33 |
| Indulgence | JOY | 2.46 |
| Healthy Lifestyle | BALANCE | 2.23 |
| Quality Awareness | PREMIUM | 2.02 |
| Sustainability | BALANCE | 1.95 |
| DIY Mentality | THRILL | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.4% |
| United Kingdom | 5.8% |
| Canada | 5.6% |
See Martha Stewart audiences in other countries
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Frequently asked questions
How many fans does Martha Stewart have in Germany?
Martha Stewart has an estimated audience of 308,398 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Martha Stewart fans?
65.9% of Martha Stewart fans are female, 34.1% are male, with an average age of 31.4 years.
Which brands do Martha Stewart fans like most?
Martha Stewart fans show strongest brand affinity for Marina Abramović (38.76×), Anthony Bourdain (49.65×), and Gordon Ramsay (23.64×) over the country average.
Where do Martha Stewart fans live in Germany?
Martha Stewart fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,265), Bayern (reach 57,047), and Baden-Württemberg (reach 41,226). These three regions account for the largest share of the active audience.
What other brands do Martha Stewart fans also like?
Beyond Martha Stewart itself, the audience over-indexes on Anthony Bourdain (49.65×), Gordon Ramsay (23.64×), Jamie Oliver (21.69×), and Guy Fieri (55.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Martha Stewart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.