Rascasse Audience Intelligence

Martha Stewart Audience in Germany

A data profile of the people who buy, follow and care about Martha Stewart in Germany — modelled from more than twelve digital signal sources. Martha Stewart has an estimated audience of 322,424 people in Germany.

#16among Entrepreneur in Germany#3456among Person in Germany#1123in Business & Career

The average Martha Stewart fan in Germany is 31.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Marina Abramović, Anthony Bourdain, Gordon Ramsay, with strongest over-indexing on Marina Abramović (38.76× the country average).

Demographically, the Martha Stewart audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Indulgence, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Martha Stewart fan in Germany is more female, around 31.4 years old, with strong Indulgence tendencies and a notable affinity for Marina Abramović.

Category: Business & Career · Type: Person · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martha Stewart profile in Germany.

Audience size
322K
in Germany
Gender
65.9%♀
34.1% male
Age
31.4
average years
Country rank
#16464
Person in Germany
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Martha Stewart fans

65.9% are female, 34.1% are male, average age 31.4.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Martha Stewart audience in Germany
MetricValue
Female65.9%
Male34.1%
Average age31.4
Estimated audience size322,424
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Martha Stewart audience in Germany
Age bracketShare%
16-1941%
20-2921%
30-3917%
40-4914%
50+6%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Martha Stewart audience comes from Germany.

Worldwide audience distribution share by country for Martha Stewart
CountryShare
United States53.4%
United Kingdom6.2%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martha Stewart audience in Germany is strongest.

Fig. 05

Top regions by affinity

Martha Stewart fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.63×
02Hamburg~9K1.33×
03Hessen~30K1.17×
04Bayern~60K1.11×
05Schleswig-Holstein~10K1.04×
06Nordrhein-Westfalen~70K1.03×
07Rheinland-Pfalz~20K1.01×
08Bremen~3K0.98×
09Baden-Württemberg~40K0.97×
10Niedersachsen~30K0.92×
11Brandenburg~9K0.90×
12Saarland~3K0.87×
13Sachsen~10K0.83×
14Mecklenburg-Vorpommern~5K0.81×
15Thüringen~6K0.76×
16Sachsen-Anhalt~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Martha Stewart, Germany
0.75×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martha Stewart audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martha Stewart audience
#·InterestCategoryAffinity×
01Alton BrownMovies & TV74.59×
02Bobby FlayFood & Beverages68.82×
03Guy FieriMovies & TV55.98×
04Anthony BourdainFood & Beverages49.65×
05Rachael RayMovies & TV47.31×
06Marina AbramovićArts & Culture38.76×
07Hell's Kitchen (U.S. TV series)Movies & TV34.28×
08Midea (company)Home & Garden24.33×
09Gordon RamsayFood & Beverages23.64×
10Jamie OliverFood & Beverages21.69×
11BoleroMusic & Radio17.34×
12The TasteFood & Beverages16.73×
13Iman (model)Fashion & Accessoires14.85×
14RestaurateurHome & Garden12.31×
15Cooking schoolFood & Beverages12.29×
16Weber GrillsHome & Garden11.20×
17Frida KahloArts & Culture6.54×
18MeditationHealth4.57×
19Cooking showFood & Beverages4.35×
20EatingFood & Beverages3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martha Stewart audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martha Stewart audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.16×
Quality AwarenessPREMIUM1.70×
Convenience OrientationPREMIUM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martha Stewart audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL1.08×
Pet OwnershipJOY1.10×
PatriotismCONSERVATISM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Martha Stewart have in Germany?

Martha Stewart has an estimated audience of 322,424 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Martha Stewart fans?

65.9% of Martha Stewart fans are female, 34.1% are male, with an average age of 31.4 years.

03

Which brands do Martha Stewart fans like most?

Martha Stewart fans show strongest brand affinity for Marina Abramović (38.76×), Anthony Bourdain (49.65×), and Gordon Ramsay (23.64×) over the country average.

04

Where do Martha Stewart fans live in Germany?

Martha Stewart fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Martha Stewart fans also like?

Beyond Martha Stewart itself, the audience over-indexes on Anthony Bourdain (49.65×), Gordon Ramsay (23.64×), Jamie Oliver (21.69×), and Hell's Kitchen (U.S. TV series) (34.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entrepreneur audiences in Germany

See Martha Stewart audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Martha Stewart. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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