Rascasse Audience Intelligence

Jamie Oliver Audience in Germany

A data profile of the people who buy, follow and care about Jamie Oliver in Germany — modelled from more than twelve digital signal sources. Jamie Oliver has an estimated audience of 639,755 people in Germany.

#10among Chef in Germany#1666among Person in Germany#453in Food & Beverages

The average Jamie Oliver fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Healthy habits, Cooking show, Local food, with strongest over-indexing on Healthy habits (5.21× the country average).

Demographically, the Jamie Oliver audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Jamie Oliver fan in Germany is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Healthy habits.

Category: Food & Beverages · Type: Person · Subtype: Chef

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jamie Oliver profile in Germany.

Audience size
640K
in Germany
Gender
64.2%♀
35.8% male
Age
36.4
average years
Country rank
#9568
Person in Germany
Fig. 01

Search interest · 12-month trend

-63%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jamie Oliver fans

64.2% are female, 35.8% are male, average age 36.4.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Jamie Oliver audience in Germany
MetricValue
Female64.2%
Male35.8%
Average age36.4
Estimated audience size639,755
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Jamie Oliver audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Jamie Oliver audience comes from Germany.

Worldwide audience distribution share by country for Jamie Oliver
CountryShare
United Kingdom20.0%
United States13.7%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jamie Oliver audience in Germany is strongest.

Fig. 05

Top regions by affinity

Jamie Oliver fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.47×
02Brandenburg~30K1.11×
03Nordrhein-Westfalen~200K1.04×
04Bayern~100K1.03×
05Hamburg~20K1.03×
06Schleswig-Holstein~30K0.99×
07Sachsen-Anhalt~20K0.97×
08Baden-Württemberg~100K0.95×
09Hessen~60K0.95×
10Sachsen~40K0.95×
11Bremen~6K0.95×
12Niedersachsen~70K0.94×
13Rheinland-Pfalz~40K0.94×
14Saarland~8K0.91×
15Thüringen~20K0.90×
16Mecklenburg-Vorpommern~10K0.90×
Fig. 06

Affinity by region

Affinity by region — Jamie Oliver, Germany
0.90×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jamie Oliver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jamie Oliver audience
#·InterestCategoryAffinity×
01Clean EatingFood & Beverages9.19×
02Healthy RecipesFood & Beverages8.39×
03Fitness boot campSports7.63×
04Cooking showFood & Beverages7.04×
05Sunday BrunchKids & Family6.32×
06Healthy habitsHealth5.21×
07Chocolate cakeFood & Beverages4.98×
08Healthy foodHealth4.76×
09Gourmet FoodsFood & Beverages4.74×
10Landscape designBusiness & Career4.10×
11CookbookFood & Beverages4.05×
12Local foodFood & Beverages3.96×
13DecorationHome & Garden3.67×
14Home InteriorsHome & Garden3.66×
15DinnerFood & Beverages3.56×
16Home Interior DesignHome & Garden3.32×
17HandmadeHome & Garden3.31×
18PastryFood & Beverages3.26×
19Vegetarian cuisineFood & Beverages2.63×
20ShoppingShopping1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jamie Oliver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jamie Oliver audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.32×
Design AffinityPREMIUM1.97×
Healthy LifestyleBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jamie Oliver audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.46×
PatriotismCONSERVATISM0.60×
Social Media UsageJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jamie Oliver have in Germany?

Jamie Oliver has an estimated audience of 639,755 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Jamie Oliver fans?

64.2% of Jamie Oliver fans are female, 35.8% are male, with an average age of 36.4 years.

03

Which brands do Jamie Oliver fans like most?

Jamie Oliver fans show strongest brand affinity for Healthy habits (5.21×), Cooking show (7.04×), and Local food (3.96×) over the country average.

04

Where do Jamie Oliver fans live in Germany?

Jamie Oliver fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jamie Oliver fans also like?

Beyond Jamie Oliver itself, the audience over-indexes on Cooking show (7.04×), Local food (3.96×), Healthy food (4.76×), and Cookbook (4.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chef audiences in Germany

See Jamie Oliver audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Jamie Oliver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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