Jamie Oliver Audience in Germany
Jamie Oliver has an estimated audience of 758,125 people in Germany. 64.2% are female, 35.8% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Healthy habits, Cooking show, Local food, Healthy food, Cookbook.
The average Jamie Oliver fan in Germany is 36.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Healthy habits, Cooking show, Local food, with strongest over-indexing on Healthy habits (5.21× the country average). Demographically, the Jamie Oliver audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Person · Subtype: Chef
Demographics of Jamie Oliver fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 36.4 |
| Estimated audience size | 758,125 |
Audience persona
The typical Jamie Oliver fan in Germany is more female, around 36.4 years old, with strong Indulgence tendencies and a notable affinity for Healthy habits.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 172,914 | 1.04× |
| Bayern | 127,144 | 1.04× |
| Baden-Württemberg | 100,042 | 0.97× |
| Niedersachsen | 69,591 | 0.95× |
| Hessen | 56,631 | 0.98× |
| Berlin | 54,976 | 1.62× |
| Rheinland-Pfalz | 35,563 | 0.94× |
| Sachsen | 34,795 | 0.94× |
| Schleswig-Holstein | 26,871 | 0.99× |
| Brandenburg | 25,719 | 1.09× |
| Hamburg | 18,042 | 1.05× |
| Sachsen-Anhalt | 17,893 | 0.91× |
| Thüringen | 16,896 | 0.87× |
| Mecklenburg-Vorpommern | 12,377 | 0.86× |
| Saarland | 8,065 | 0.87× |
| Bremen | 5,751 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Healthy habits | 5.21× | Health |
| Cooking show | 7.04× | Food & Beverages |
| Local food | 3.96× | Food & Beverages |
| Healthy food | 4.76× | Health |
| Cookbook | 4.05× | Food & Beverages |
| Shopping | 1.69× | Shopping |
| Landscape design | 4.1× | Business & Career |
| Healthy Recipes | 8.39× | Food & Beverages |
| Sunday Brunch | 6.32× | Kids & Family |
| Decoration | 3.67× | Home & Garden |
| Home Interior Design | 3.32× | Home & Garden |
| Clean Eating | 9.19× | Food & Beverages |
| Home Interiors | 3.66× | Home & Garden |
| Chocolate cake | 4.98× | Food & Beverages |
| Vegetarian cuisine | 2.63× | Food & Beverages |
| Fitness boot camp | 7.63× | Sports |
| Gourmet Foods | 4.74× | Food & Beverages |
| Dinner | 3.56× | Food & Beverages |
| Handmade | 3.31× | Home & Garden |
| Pastry | 3.26× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.39 |
| DIY Mentality | THRILL | 1.79 |
| Convenience Orientation | PREMIUM | 1.74 |
| Design Affinity | PREMIUM | 1.7 |
| Sustainability | BALANCE | 1.59 |
| Luxury Orientation | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 19.3% |
| United States | 14.7% |
| Germany | 10.2% |
See Jamie Oliver audiences in other countries
More Chef audiences in Germany
- Alfons Schuhbeck (2,554,463)
- Cornelia Poletto (1,206,211)
- Steffen Henssler (927,720)
- Alexander Herrmann (810,060)
- Tim Raue (770,478)
Frequently asked questions
How many fans does Jamie Oliver have in Germany?
Jamie Oliver has an estimated audience of 758,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jamie Oliver fans?
64.2% of Jamie Oliver fans are female, 35.8% are male, with an average age of 36.4 years.
Which brands do Jamie Oliver fans like most?
Jamie Oliver fans show strongest brand affinity for Healthy habits (5.21×), Cooking show (7.04×), and Local food (3.96×) over the country average.
Where do Jamie Oliver fans live in Germany?
Jamie Oliver fans in Germany are most concentrated in Nordrhein-Westfalen (reach 172,914), Bayern (reach 127,144), and Baden-Württemberg (reach 100,042). These three regions account for the largest share of the active audience.
What other brands do Jamie Oliver fans also like?
Beyond Jamie Oliver itself, the audience over-indexes on Cooking show (7.04×), Local food (3.96×), Healthy food (4.76×), and Cookbook (4.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jamie Oliver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.