Rascasse Audience Intelligence

Jamie Oliver Audience in United States

Jamie Oliver has an estimated audience of 978K people in United States.

#10among Chef in United States#5134among people in United States#1352in Food & Beverages

The average Jamie Oliver fan in United States is 37.3 years old, more female, and lives primarily in California.

By number of fans, Jamie Oliver ranks #10 among the 236 objects in Chef in United States — 6.6× the group median.

Its fans are 3.7 years younger than the group average of 41.0.

Women make up 62.7% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 235 objects in Chef, Jamie Oliver fans stand out for their interest in David Chang, Home Made Food and Restaurateur.

Most fans live in California, New York, Florida.

Top affinities include David Chang, Gordon Ramsey, Home Made Food, with strongest over-indexing on David Chang (28.13× the country average).

Demographically, the Jamie Oliver audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Design Affinity, Indulgence.

The typical Jamie Oliver fan in United States is more female, around 37.3 years old, with strong Design Affinity tendencies and a notable affinity for David Chang.

Category: Food & Beverages · Type: Person · Subtype: Chef

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
978K
in United States
Gender
62.7%♀
37.3% male
Age
37.3
average years
Country rank
#24001
among all objects in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Jamie Oliver fans

62.7% are female, 37.3% are male, average age 37.3.

Fig. 02

Gender split

62.7%
Female
37.3%
Male
Demographic split for Jamie Oliver audience in United States
MetricValue
Female62.7%
Male37.3%
Average age37.3
Estimated audience size978K
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Jamie Oliver audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4419%
45-5417%
55+17%
Fig. 04

Worldwide distribution

13.6%

of the worldwide Jamie Oliver audience comes from United States.

Worldwide audience distribution share by country for Jamie Oliver
CountryShare
United Kingdom19.9%
United States13.6%
Germany8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jamie Oliver fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~50K1.81×
02Washington~30K1.34×
03Maine~5K1.33×
04Oregon~20K1.30×
05Washington, District of Columbia~3K1.28×
06Vermont~2K1.26×
07New Hampshire~5K1.20×
08Massachusetts~20K1.19×
09Connecticut~10K1.19×
10Alaska~2K1.16×
11California~100K1.10×
12Hawaii~5K1.09×
13Rhode Island~3K1.09×
14New York~60K1.08×
15Virginia~30K1.07×
16Colorado~20K1.02×
17Idaho~5K1.02×
18Pennsylvania~40K1.00×
19Minnesota~20K1.00×
20Montana~3K1.00×
21Wisconsin~20K0.99×
22New Jersey~30K0.97×
23New Mexico~6K0.97×
24Illinois~40K0.96×
25Missouri~20K0.96×
26North Carolina~30K0.95×
27Nevada~9K0.95×
28Indiana~20K0.94×
29Florida~60K0.93×
30Maryland~20K0.93×
31Kansas~8K0.93×
32South Carolina~10K0.92×
33Utah~9K0.91×
34Delaware~3K0.91×
35Ohio~30K0.90×
36Arizona~20K0.90×
37Tennessee~20K0.89×
38West Virginia~5K0.89×
39Georgia~30K0.88×
40Texas~60K0.87×
41Arkansas~8K0.87×
42Nebraska~5K0.87×
43Kentucky~10K0.86×
44Oklahoma~10K0.86×
45Iowa~8K0.86×
46North Dakota~2K0.85×
47South Dakota~2K0.83×
48Alabama~10K0.82×
49Louisiana~10K0.79×
50Mississippi~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Jamie Oliver, United States
0.74×1.00×1.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jamie Oliver audience vs. the country average
#·InterestCategoryAffinity×
01David ChangMovies & TV28.13×
02Gordon RamseyFood & Beverages25.73×
03Home Made FoodFood & Beverages21.64×
04RestaurateurHome & Garden10.23×
05Sunday BrunchKids & Family7.80×
06Cooking showFood & Beverages6.97×
07Wine & SpiritsFood & Beverages4.88×
08Online food orderingFood & Beverages4.83×
09FoodserviceFood & Beverages4.62×
10Local foodFood & Beverages3.68×
11FoodieFood & Beverages3.51×
12CookbookFood & Beverages3.34×
13Italian cuisineFood & Beverages2.85×
14Trader Joe'sShopping2.31×
15American footballSports2.13×
16Alcoholic beveragesFood & Beverages1.78×
17CuisineFood & Beverages1.73×
18BeautyBeauty & Wellness1.66×
19SupermanMovies & TV1.63×
20Physical fitnessSports1.59×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jamie Oliver audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jamie Oliver audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.28×
IndulgenceJOY2.17×
SustainabilityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jamie Oliver audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.67×
PatriotismCONSERVATISM0.79×
Career OrientationPOWER0.90×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jamie Oliver over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/jamie-oliver-12488” · Methodology