Fitness boot camp Audience in Germany
Fitness boot camp has an estimated audience of 1,155,195 people in Germany. 54.3% are female, 45.7% are male, average age 32.7. Top brand affinities: Livemusic, Fitness and figure competition, Female bodybuilding, Local food, Water filter.
Top brand affinities include Livemusic, Fitness and figure competition, Female bodybuilding, with strongest over-indexing on Livemusic (5.8× the country average). Demographically, the Fitness boot camp audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Sports Activity, DIY Mentality.
Category: Sports · Type: Topic
Demographics of Fitness boot camp fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 32.7 |
| Estimated audience size | 1,155,195 |
Audience persona
The typical Fitness boot camp fan in Germany is balanced, around 32.7 years old, with strong Sports Activity tendencies and a notable affinity for Livemusic.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 5.8× | Music & Radio |
| Fitness and figure competition | 7.21× | Sports |
| Female bodybuilding | 8.31× | Sports |
| Local food | 5.28× | Food & Beverages |
| Water filter | 16.74× | Food & Beverages |
| Do it yourself (DIY) | 3.16× | Home & Garden |
| Sex and the City | 4.52× | Movies & TV |
| Yoga mat | 20.27× | Sports |
| Natural foods | 5.31× | Food & Beverages |
| Ryanair | 2.96× | Travel & Leisure |
| Fast casual restaurants | 5.77× | Food & Beverages |
| Jillian Michaels (personal trainer) | 20.28× | Movies & TV |
| Art Collecting | 8.66× | Arts & Culture |
| Weight Watchers | 8.16× | Food & Beverages |
| Vegetable Gardening | 6.19× | Food & Beverages |
| Organic food | 2.76× | Food & Beverages |
| Harry Potter | 1.63× | Movies & TV |
| Water purification | 10.81× | Food & Beverages |
| Paleolithic diet | 6.49× | Health |
| Property finder | 3.47× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 3.36 |
| DIY Mentality | THRILL | 1.76 |
| Sustainability | BALANCE | 1.66 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Career Orientation | POWER | 1.5 |
| Mindfulness | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 7.3% |
| Japan | 6.0% |
See Fitness boot camp audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fitness boot camp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.