Fitness boot camp Audience in United States
Fitness boot camp has an estimated audience of 9,047,635 people in United States. 55.6% are female, 44.4% are male, average age 36.3. Top brand affinities: Nuts (film), Historic site, Product design, Natural rubber, Fairy godmother.
Top brand affinities include Nuts (film), Historic site, Product design, with strongest over-indexing on Nuts (film) (13.8× the country average). Demographically, the Fitness boot camp audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Family Orientation.
Category: Sports · Type: Topic
Demographics of Fitness boot camp fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 36.3 |
| Estimated audience size | 9,047,635 |
Audience persona
The typical Fitness boot camp fan in United States is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Nuts (film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nuts (film) | 13.8× | Movies & TV |
| Historic site | 7.69× | Arts & Culture |
| Product design | 2.98× | Business & Career |
| Natural rubber | 2.51× | Cars & Mobility |
| Fairy godmother | 7.96× | Literature |
| Goop | 5.7× | Internet & Social Media |
| Vocal harmony | 4.75× | Music & Radio |
| Governor of Michigan | 7.65× | Politics & Society |
| UK garage | 5.57× | Music & Radio |
| headspace | 7.98× | Health |
| The Devil's Rejects | 8.52× | Movies & TV |
| Nebraska Cornhuskers football | 2.92× | Sports |
| Bully (2011 film) | 5.44× | Movies & TV |
| Hibachi | 5.95× | Food & Beverages |
| Kansas | 1.91× | Travel & Leisure |
| Mathcore | 5.9× | Music & Radio |
| Hipster | 6.96× | Politics & Society |
| Grinch | 2.88× | Movies & TV |
| Cherish (group) | 7.72× | Music & Radio |
| The Historian | 10.59× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.62 |
| Family Orientation | CONSERVATISM | 1.51 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Mindfulness | BALANCE | 1.43 |
| Sports Activity | POWER | 1.42 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 7.3% |
| Japan | 6.0% |
See Fitness boot camp audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fitness boot camp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.