Fitness boot camp Audience in United States
Fitness boot camp has an estimated audience of 9,047,635 people in United States. 55.6% are female, 44.4% are male, average age 36.3. Top brand affinities: Google Maps, Ronnie Coleman, Indeed.com, Capital One, Google News.
Top brand affinities include Google Maps, Ronnie Coleman, Indeed.com, with strongest over-indexing on Google Maps (6.97× the country average). Demographically, the Fitness boot camp audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Design Affinity, Family Orientation.
Category: Sports · Type: Topic
Demographics of Fitness boot camp fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 36.3 |
| Estimated audience size | 9,047,635 |
Audience persona
The typical Fitness boot camp fan in United States is more female, around 36.3 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 6.97× | Internet & Social Media |
| Ronnie Coleman | 30.98× | Sports |
| Indeed.com | 6.75× | Business & Career |
| Capital One | 5.71× | Business & Career |
| Google News | 6.84× | News |
| Enterprise Rent-A-Car | 6.66× | Cars & Mobility |
| Kit Harington | 17.49× | Movies & TV |
| Apple Store | 7.37× | Shopping |
| AccuWeather | 5.85× | Home & Garden |
| Kendra Scott | 9.5× | Fashion & Accessoires |
| Diane Keaton | 5.57× | Movies & TV |
| ICloud | 8.36× | Technology & Electronics |
| Biohacking | 14.67× | Technology & Electronics |
| Khan Academy | 7.07× | Business & Career |
| Zac Efron | 8.11× | Movies & TV |
| Emilia Clarke | 10.42× | Movies & TV |
| DuckDuckGo | 7.2× | Internet & Social Media |
| Diaper bag | 5.24× | Kids & Family |
| CarGurus | 4.46× | Cars & Mobility |
| Circle K | 5.29× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.62 |
| Family Orientation | CONSERVATISM | 1.51 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Mindfulness | BALANCE | 1.43 |
| Sports Activity | POWER | 1.42 |
| Luxury Orientation | PREMIUM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 7.3% |
| Japan | 6.0% |
See Fitness boot camp audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fitness boot camp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.