Rascasse Audience Intelligence

Fitness boot camp Audience in United States

A data profile of the people who buy, follow and care about Fitness boot camp in United States — modelled from more than twelve digital signal sources. Fitness boot camp has an estimated audience of 9,047,635 people in United States.

#2493among Topic in United States#324in Sports

The average Fitness boot camp fan in United States is 36.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Biohacking, High-intensity interval training, Physical fitness, with strongest over-indexing on Biohacking (16.25× the country average).

Demographically, the Fitness boot camp audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fitness boot camp fan in United States is more female, around 36.3 years old, with strong Family Orientation tendencies and a notable affinity for Biohacking.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fitness boot camp profile in United States.

Audience size
9M
in United States
Gender
55.6%♀
44.4% male
Age
36.3
average years
Country rank
#3952
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fitness boot camp fans

55.6% are female, 44.4% are male, average age 36.3.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Fitness boot camp audience in United States
MetricValue
Female55.6%
Male44.4%
Average age36.3
Estimated audience size9,047,635
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Fitness boot camp audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

34.9%

of the worldwide Fitness boot camp audience comes from United States.

Worldwide audience distribution share by country for Fitness boot camp
CountryShare
United States34.9%
United Kingdom7.3%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fitness boot camp audience in United States is strongest.

Fig. 05

Top regions by affinity

Fitness boot camp fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~500K2.38×
02New York~900K1.68×
03South Dakota~20K1.14×
04North Dakota~20K1.11×
05Alaska~20K1.10×
06Rhode Island~30K1.06×
07Montana~30K1.06×
08Delaware~30K1.05×
09Kansas~70K1.04×
10Vermont~20K1.04×
11California~1M1.03×
12New Hampshire~40K1.02×
13Maine~30K1.02×
14Idaho~50K1.01×
15West Virginia~40K1.01×
16Washington, District of Columbia~30K1.01×
17New Mexico~50K1.00×
18Nebraska~50K1.00×
19Hawaii~40K1.00×
20Mississippi~70K0.99×
21Arkansas~70K0.98×
22Oregon~100K0.97×
23Oklahoma~100K0.96×
24Connecticut~90K0.96×
25Iowa~70K0.96×
26Missouri~100K0.95×
27Alabama~100K0.95×
28Louisiana~100K0.95×
29Kentucky~100K0.95×
30Nevada~80K0.95×
31Utah~80K0.95×
32Florida~600K0.94×
33Indiana~200K0.94×
34Georgia~300K0.93×
35Maryland~100K0.93×
36South Carolina~100K0.93×
37Wisconsin~100K0.93×
38Arizona~200K0.92×
39Minnesota~100K0.92×
40Tennessee~200K0.91×
41Colorado~100K0.91×
42Washington~200K0.90×
43Massachusetts~200K0.90×
44Illinois~300K0.89×
45Ohio~200K0.88×
46Michigan~200K0.88×
47New Jersey~200K0.88×
48North Carolina~200K0.87×
49Pennsylvania~300K0.85×
50Texas~600K0.80×
Fig. 06

Affinity by region

Affinity by region — Fitness boot camp, United States
0.80×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fitness boot camp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fitness boot camp audience
#·InterestCategoryAffinity×
01BiohackingTechnology & Electronics16.25×
02cardio fitnessSports14.28×
03Rogue FitnessSports9.70×
04High-intensity interval trainingSports7.08×
05Family carCars & Mobility4.00×
06Princess PollyFashion & Accessoires3.97×
07Largemouth bassFood & Beverages3.93×
08Crunch FitnessSports3.61×
09Diaper bagKids & Family3.43×
10Non-fiction booksLiterature2.98×
11Fly fishingSports2.65×
12Golf ChannelSports2.50×
13Personal trainerSports2.35×
14MetaphysicsBusiness & Career2.23×
15Self-loveHealth2.20×
16Planet FitnessSports1.93×
17Bass guitarMusic & Radio1.89×
18Organic foodFood & Beverages1.61×
19Physical fitnessSports1.55×
20Trader Joe'sShopping1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fitness boot camp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fitness boot camp audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.71×
PatriotismCONSERVATISM1.54×
MindfulnessBALANCE1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fitness boot camp audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
Early Adopter MentalityPOWER0.94×
IndividualismJOY1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fitness boot camp have in United States?

Fitness boot camp has an estimated audience of 9,047,635 people in United States, concentrated in California and New York.

02

What is the gender split and age of Fitness boot camp fans?

55.6% of Fitness boot camp fans are female, 44.4% are male, with an average age of 36.3 years.

03

Which brands do Fitness boot camp fans like most?

Fitness boot camp fans show strongest brand affinity for Biohacking (16.25×), High-intensity interval training (7.08×), and Physical fitness (1.55×) over the country average.

04

Where do Fitness boot camp fans live in United States?

Fitness boot camp fans in United States are most concentrated in California (reach ~1M), New York (reach ~900K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Fitness boot camp fans also like?

Beyond Fitness boot camp itself, the audience over-indexes on High-intensity interval training (7.08×), Physical fitness (1.55×), Diaper bag (3.43×), and cardio fitness (14.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Fitness boot camp audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fitness boot camp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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