Rascasse Audience Intelligence

Crunch Fitness Target Market in United States

A data profile of the people who buy, follow and care about Crunch Fitness in United States — modelled from more than twelve digital signal sources. Crunch Fitness has an estimated audience of 11,842,173 people in United States.

#1among Gym club in United States#298among Brand in United States#226in Sports

The average Crunch Fitness fan in United States is 35.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include LA Fitness, Planet Fitness, Tennessee whiskey, with strongest over-indexing on LA Fitness (6.46× the country average).

Demographically, the Crunch Fitness audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crunch Fitness fan in United States is more female, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for LA Fitness.

Category: Sports · Type: Brand · Subtype: Gym club

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crunch Fitness profile in United States.

Audience size
11.8M
in United States
Gender
56.8%♀
43.2% male
Age
35.6
average years
Country rank
#3018
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Crunch Fitness

56.8% are female, 43.2% are male, average age 35.6.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Crunch Fitness audience in United States
MetricValue
Female56.8%
Male43.2%
Average age35.6
Estimated audience size11,842,173
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Crunch Fitness audience in United States
Age bracketShare%
16-1927%
20-2923%
30-3921%
40-4919%
50+12%
Fig. 04

Worldwide distribution

83.8%

of the worldwide Crunch Fitness audience comes from United States.

Worldwide audience distribution share by country for Crunch Fitness
CountryShare
United States83.8%
Canada5.6%
Germany4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crunch Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Crunch Fitness customers by region in United States
#RegionReachAffinity×
01Florida~2.5M2.93×
02Oklahoma~300K2.56×
03Texas~2.5M2.30×
04South Carolina~400K2.27×
05Georgia~800K2.17×
06New Jersey~500K1.78×
07New York~1M1.58×
08Tennessee~400K1.58×
09New Mexico~90K1.57×
10Indiana~300K1.39×
11Kentucky~200K1.39×
12Kansas~100K1.38×
13Michigan~400K1.36×
14Alabama~200K1.31×
15Idaho~70K1.26×
16North Carolina~400K1.24×
17Missouri~200K1.14×
18Wisconsin~200K1.14×
19Mississippi~100K1.14×
20California~1.5M1.13×
21Delaware~40K1.10×
22Pennsylvania~400K1.09×
23Massachusetts~300K1.08×
24South Dakota~30K1.08×
25Nebraska~60K1.05×
26Virginia~300K1.03×
27Oregon~100K1.02×
28Louisiana~100K0.96×
29Iowa~90K0.92×
30Ohio~300K0.82×
31Vermont~20K0.81×
32Maryland~200K0.80×
33Nevada~90K0.75×
34Illinois~300K0.73×
35Minnesota~100K0.67×
36North Dakota~20K0.66×
37Colorado~100K0.64×
38Arkansas~60K0.59×
39Rhode Island~20K0.50×
40New Hampshire~20K0.43×
41Washington, District of Columbia~10K0.40×
42Connecticut~50K0.38×
43Alaska~9K0.36×
44Arizona~80K0.35×
45Washington~80K0.32×
46West Virginia~10K0.25×
47Montana~8K0.25×
48Maine~9K0.22×
49Hawaii~10K0.20×
50Utah~20K0.15×
Fig. 06

Affinity by region

Affinity by region — Crunch Fitness, United States
0.15×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crunch Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crunch Fitness audience
#·InterestCategoryAffinity×
01Tennessee whiskeyFood & Beverages11.98×
02Venom (band)Music & Radio7.71×
03Snap FitnessSports6.75×
04LA FitnessSports6.46×
0524 Hour FitnessSports5.77×
06Life FitnessSports4.88×
07Anytime FitnessSports4.79×
08Gold's GymSports4.74×
09Planet FitnessSports4.11×
10Fitness boot campSports3.61×
11Push-upSports3.32×
12High-intensity interval trainingSports3.13×
13FlywheelHome & Garden3.10×
14BarbellSports2.87×
15Personal trainerSports2.04×
16Muscle & FitnessSports1.80×
17Weight trainingSports1.77×
18Men's FitnessSports1.73×
19Strength trainingSports1.62×
20RunningSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crunch Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crunch Fitness audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.56×
Healthy LifestyleBALANCE1.21×
Career OrientationPOWER1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crunch Fitness audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.97×
DIY MentalityTHRILL0.99×
IndividualismJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Crunch Fitness's target market in United States?

Crunch Fitness's target market in United States covers an estimated 11,842,173 people, concentrated in Florida and Texas.

02

What is the gender split and age of Crunch Fitness customers?

56.8% of the Crunch Fitness audience are female, 43.2% are male, with an average age of 35.6 years.

03

Which brands do Crunch Fitness fans like most?

Crunch Fitness fans show strongest brand affinity for LA Fitness (6.46×), Planet Fitness (4.11×), and Tennessee whiskey (11.98×) over the country average.

04

Where do Crunch Fitness fans live in United States?

Crunch Fitness fans in United States are most concentrated in Florida (reach ~2.5M), Texas (reach ~2.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Crunch Fitness fans also like?

Beyond Crunch Fitness itself, the audience over-indexes on Planet Fitness (4.11×), Tennessee whiskey (11.98×), 24 Hour Fitness (5.77×), and Anytime Fitness (4.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gym club audiences in United States

See Crunch Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crunch Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →