Crunch Fitness Audience in United States
Crunch Fitness has an estimated audience of 11,783,509 people in United States. 56.8% are female, 43.2% are male, average age 35.6. Top regions: Florida, Texas, California. Top brand affinities: LA Fitness, Planet Fitness, Tennessee whiskey, 24 Hour Fitness, Anytime Fitness.
The average Crunch Fitness fan in United States is 35.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include LA Fitness, Planet Fitness, Tennessee whiskey, with strongest over-indexing on LA Fitness (6.46× the country average). Demographically, the Crunch Fitness audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Brand · Subtype: Gym club
Demographics of Crunch Fitness fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 35.6 |
| Estimated audience size | 11,783,509 |
Audience persona
The typical Crunch Fitness fan in United States is more female, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LA Fitness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 2,404,773 | 3.01× |
| Texas | 2,234,053 | 2.21× |
| California | 1,384,192 | 1.07× |
| New York | 1,107,177 | 1.68× |
| Georgia | 850,341 | 2.34× |
| New Jersey | 586,698 | 1.96× |
| Pennsylvania | 505,744 | 1.27× |
| Michigan | 467,214 | 1.52× |
| South Carolina | 463,225 | 2.61× |
| North Carolina | 457,312 | 1.29× |
| Tennessee | 392,105 | 1.66× |
| Oklahoma | 342,788 | 2.62× |
| Indiana | 332,774 | 1.55× |
| Massachusetts | 273,697 | 1.18× |
| Ohio | 272,553 | 0.75× |
| Illinois | 257,314 | 0.66× |
| Virginia | 240,570 | 0.84× |
| Alabama | 229,473 | 1.39× |
| Kentucky | 212,523 | 1.44× |
| Wisconsin | 205,679 | 1.16× |
| Maryland | 149,450 | 0.74× |
| Kansas | 138,691 | 1.49× |
| Missouri | 137,004 | 0.72× |
| Oregon | 122,657 | 0.91× |
| Colorado | 120,991 | 0.65× |
| Minnesota | 114,721 | 0.68× |
| Louisiana | 106,300 | 0.7× |
| Mississippi | 99,724 | 1.03× |
| Iowa | 87,093 | 0.9× |
| Idaho | 86,824 | 1.47× |
| Washington | 79,252 | 0.34× |
| Arizona | 71,241 | 0.3× |
| Arkansas | 64,264 | 0.66× |
| Nebraska | 61,266 | 1.04× |
| New Mexico | 57,192 | 0.97× |
| Connecticut | 50,748 | 0.43× |
| Nevada | 40,541 | 0.36× |
| South Dakota | 31,730 | 1.16× |
| Delaware | 31,551 | 0.97× |
| Vermont | 17,058 | 0.82× |
| North Dakota | 16,295 | 0.67× |
| Rhode Island | 15,457 | 0.41× |
| Washington, District of Columbia | 13,380 | 0.38× |
| Utah | 12,278 | 0.12× |
| New Hampshire | 10,265 | 0.22× |
| West Virginia | 9,901 | 0.18× |
| Hawaii | 5,254 | 0.1× |
| Maine | 5,058 | 0.12× |
| Montana | 2,699 | 0.08× |
| Alaska | 1,898 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LA Fitness | 6.46× | Sports |
| Planet Fitness | 4.11× | Sports |
| Tennessee whiskey | 11.98× | Food & Beverages |
| 24 Hour Fitness | 5.77× | Sports |
| Anytime Fitness | 4.79× | Sports |
| Venom (band) | 7.71× | Music & Radio |
| Weight training | 1.77× | Sports |
| High-intensity interval training | 3.13× | Sports |
| Strength training | 1.62× | Sports |
| Fitness boot camp | 3.61× | Sports |
| Personal trainer | 2.04× | Sports |
| Life Fitness | 4.88× | Sports |
| Push-up | 3.32× | Sports |
| Snap Fitness | 6.75× | Sports |
| Barbell | 2.87× | Sports |
| Men's Fitness | 1.73× | Sports |
| Muscle & Fitness | 1.8× | Sports |
| Running | 1.59× | Sports |
| Flywheel | 3.1× | Home & Garden |
| Sex and the City | 1.92× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.91 |
| LGBTQ+ Identity | OPEN | 1.64 |
| Luxury Orientation | PREMIUM | 1.45 |
| Patriotism | CONSERVATISM | 1.44 |
| Sports Activity | POWER | 1.33 |
| Tradition | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.6% |
| Canada | 5.9% |
| Germany | 4.6% |
See Crunch Fitness audiences in other countries
More Gym club audiences in United States
- GymPass (318,684)
- Bally Total Fitness (90,963)
- BODYTECH (72,726)
- XSPORT (65,863)
- Lucille Roberts (34,480)
Frequently asked questions
How many fans does Crunch Fitness have in United States?
Crunch Fitness has an estimated audience of 11,783,509 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Crunch Fitness fans?
56.8% of Crunch Fitness fans are female, 43.2% are male, with an average age of 35.6 years.
Which brands do Crunch Fitness fans like most?
Crunch Fitness fans show strongest brand affinity for LA Fitness (6.46×), Planet Fitness (4.11×), and Tennessee whiskey (11.98×) over the country average.
Where do Crunch Fitness fans live in United States?
Crunch Fitness fans in United States are most concentrated in Florida (reach 2,404,773), Texas (reach 2,234,053), and California (reach 1,384,192). These three regions account for the largest share of the active audience.
What other brands do Crunch Fitness fans also like?
Beyond Crunch Fitness itself, the audience over-indexes on Planet Fitness (4.11×), Tennessee whiskey (11.98×), 24 Hour Fitness (5.77×), and Anytime Fitness (4.79×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Crunch Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.