Rascasse Audience Intelligence

Snap Fitness Target Market in United States

A data profile of the people who buy, follow and care about Snap Fitness in United States — modelled from more than twelve digital signal sources. Snap Fitness has an estimated audience of 2,466,545 people in United States.

#1211among Brand in United States#1073in Sports

The average Snap Fitness fan in United States is 34.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Minnesota, Oregon.

Top brand affinities include Planet Fitness, Beach volleyball, LA Fitness, with strongest over-indexing on Planet Fitness (6.3× the country average).

Demographically, the Snap Fitness audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snap Fitness fan in United States is more female, around 34.8 years old, with strong Sports Activity tendencies and a notable affinity for Planet Fitness.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snap Fitness profile in United States.

Audience size
2.5M
in United States
Gender
55.8%♀
44.2% male
Age
34.8
average years
Country rank
#12032
Brand in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Snap Fitness

55.8% are female, 44.2% are male, average age 34.8.

Fig. 02

Gender split

55.8%
Female
44.2%
Male
Demographic split for Snap Fitness audience in United States
MetricValue
Female55.8%
Male44.2%
Average age34.8
Estimated audience size2,466,545
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Snap Fitness audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

47.5%

of the worldwide Snap Fitness audience comes from United States.

Worldwide audience distribution share by country for Snap Fitness
CountryShare
United States47.5%
Australia16.9%
United Kingdom12.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snap Fitness audience in United States is strongest.

Fig. 05

Top regions by affinity

Snap Fitness customers by region in United States
#RegionReachAffinity×
01Minnesota~200K5.27×
02Oregon~100K4.21×
03Vermont~20K4.18×
04Louisiana~100K3.00×
05West Virginia~20K1.88×
06Wisconsin~60K1.72×
07New Mexico~20K1.64×
08Mississippi~30K1.39×
09Utah~30K1.38×
10Ohio~100K1.37×
11South Dakota~8K1.37×
12Arizona~70K1.32×
13Idaho~10K1.19×
14Michigan~80K1.17×
15Wyoming~4K1.08×
16Maine~9K1.06×
17Washington~50K0.97×
18Texas~200K0.96×
19New Jersey~60K0.91×
20Delaware~6K0.83×
21Alaska~4K0.79×
22Georgia~60K0.74×
23New Hampshire~7K0.74×
24Maryland~30K0.73×
25Colorado~30K0.72×
26Alabama~20K0.71×
27Connecticut~20K0.69×
28Illinois~50K0.67×
29Iowa~10K0.67×
30Pennsylvania~60K0.66×
31Montana~4K0.64×
32Hawaii~7K0.62×
33Rhode Island~5K0.62×
34Arkansas~10K0.60×
35Virginia~40K0.59×
36Kentucky~20K0.58×
37Kansas~10K0.55×
38Missouri~20K0.49×
39Nebraska~6K0.49×
40Washington, District of Columbia~4K0.49×
41North Carolina~40K0.48×
42Massachusetts~20K0.47×
43New York~60K0.41×
44Oklahoma~10K0.41×
45California~100K0.39×
46Nevada~9K0.37×
47Tennessee~20K0.35×
48South Carolina~10K0.32×
49Indiana~10K0.30×
50Florida~40K0.25×
Fig. 06

Affinity by region

Affinity by region — Snap Fitness, United States
0.25×1.00×5.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snap Fitness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snap Fitness audience
#·InterestCategoryAffinity×
01Beach volleyballSports20.05×
02Curves InternationalSports16.99×
03Hajime no IppoLiterature16.52×
04The Ring (magazine)Sports12.95×
05Biceps curlSports12.08×
06Indoor rowerSports11.30×
07Circuit trainingSports9.29×
08Maisie WilliamsMovies & TV8.21×
09Venom (band)Music & Radio8.15×
10Planet FitnessSports6.30×
11Anytime FitnessSports6.27×
12GarminTechnology & Electronics6.18×
13MyFitnessPalSports4.78×
14LA FitnessSports4.64×
15Crunch FitnessSports4.33×
1624 Hour FitnessSports4.19×
17BarbellSports3.69×
18Personal trainerSports3.20×
19GameStopGames2.53×
20TrainingSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snap Fitness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snap Fitness audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.61×
MindfulnessBALANCE1.29×
Healthy LifestyleBALANCE1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snap Fitness audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.98×
Risk AppetiteTHRILL1.01×
TraditionCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Snap Fitness's target market in United States?

Snap Fitness's target market in United States covers an estimated 2,466,545 people, concentrated in Texas and Minnesota.

02

What is the gender split and age of Snap Fitness customers?

55.8% of the Snap Fitness audience are female, 44.2% are male, with an average age of 34.8 years.

03

Which brands do Snap Fitness fans like most?

Snap Fitness fans show strongest brand affinity for Planet Fitness (6.3×), Beach volleyball (20.05×), and LA Fitness (4.64×) over the country average.

04

Where do Snap Fitness fans live in United States?

Snap Fitness fans in United States are most concentrated in Texas (reach ~200K), Minnesota (reach ~200K), and Oregon (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Snap Fitness fans also like?

Beyond Snap Fitness itself, the audience over-indexes on Beach volleyball (20.05×), LA Fitness (4.64×), Anytime Fitness (6.27×), and 24 Hour Fitness (4.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Snap Fitness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snap Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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