Snap Fitness Audience in United States

Snap Fitness logo

Snap Fitness has an estimated audience of 2,469,614 people in United States. 55.8% are female, 44.2% are male, average age 34.8. Top regions: Texas, Minnesota, Oregon. Top brand affinities: Planet Fitness, Beach volleyball, LA Fitness, Anytime Fitness, 24 Hour Fitness.

The average Snap Fitness fan in United States is 34.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Minnesota, Oregon. Top brand affinities include Planet Fitness, Beach volleyball, LA Fitness, with strongest over-indexing on Planet Fitness (6.3× the country average). Demographically, the Snap Fitness audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand

Demographics of Snap Fitness fans

Demographic split for Snap Fitness audience in United States
MetricValue
Female55.8%
Male44.2%
Average age34.8
Estimated audience size2,469,614

Audience persona

The typical Snap Fitness fan in United States is more female, around 34.8 years old, with strong Family Orientation tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Snap Fitness in United States
RegionReachAffinity
Texas215,5201.02×
Minnesota192,4415.44×
Oregon121,0094.27×
Ohio112,1231.47×
California104,2250.38×
Louisiana103,3593.25×
Michigan82,4581.28×
Wisconsin68,4681.84×
Arizona63,6471.26×
New Jersey60,8320.97×
Illinois58,1520.71×
Pennsylvania57,4410.69×
New York56,5080.41×
Georgia54,7570.72×
Washington51,9201.05×
Virginia38,0850.63×
Florida36,6260.22×
North Carolina35,4370.48×
Maryland31,1860.73×
Utah29,9621.35×
Mississippi27,8041.37×
Colorado27,7500.71×
Alabama24,6150.71×
Massachusetts23,3770.48×
West Virginia22,6731.97×
New Mexico19,9321.61×
Missouri18,6050.47×
Vermont18,1384.18×
Kentucky17,5540.57×
Connecticut17,4290.7×
Tennessee15,9200.32×
Idaho14,9521.21×
Iowa10,5310.52×
Arkansas10,2060.5×
Maine9,5051.07×
Indiana9,4890.21×
Kansas8,1640.42×
South Carolina7,6100.2×
South Dakota6,6981.17×
Nevada5,3650.22×
Delaware5,0780.75×
New Hampshire4,5320.47×
Nebraska3,8720.31×
Wyoming3,4730.95×
Montana3,3930.5×
Oklahoma3,0710.11×
Washington, District of Columbia2,5410.34×
North Dakota2,4870.49×
Rhode Island9820.12×
Hawaii9410.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snap Fitness audience
BrandAffinityCategory
Planet Fitness6.3×Sports
Beach volleyball20.05×Sports
LA Fitness4.64×Sports
Anytime Fitness6.27×Sports
24 Hour Fitness4.19×Sports
Personal trainer3.2×Sports
Venom (band)8.15×Music & Radio
MyFitnessPal4.78×Sports
Crunch Fitness4.33×Sports
Indoor rower11.3×Sports
The Ring (magazine)12.95×Sports
Garmin6.18×Technology & Electronics
Circuit training9.29×Sports
GameStop2.53×Games
Barbell3.69×Sports
Hajime no Ippo16.52×Literature
Nike+4.37×Sports
Biceps curl12.08×Sports
Training1.52×Sports
Fitness boot camp4.1×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snap Fitness audience
TraitClusterScore
Family OrientationCONSERVATISM1.71
Design AffinityPREMIUM1.46
Luxury OrientationPREMIUM1.39
Early Adopter MentalityPOWER1.36
Sports ActivityPOWER1.35
Healthy LifestyleBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Snap Fitness
CountryShare
United States47.8%
Australia16.8%
United Kingdom12.1%

See Snap Fitness audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Snap Fitness have in United States?

Snap Fitness has an estimated audience of 2,469,614 people in United States, concentrated in Texas and Minnesota.

What is the gender split and age of Snap Fitness fans?

55.8% of Snap Fitness fans are female, 44.2% are male, with an average age of 34.8 years.

Which brands do Snap Fitness fans like most?

Snap Fitness fans show strongest brand affinity for Planet Fitness (6.3×), Beach volleyball (20.05×), and LA Fitness (4.64×) over the country average.

Where do Snap Fitness fans live in United States?

Snap Fitness fans in United States are most concentrated in Texas (reach 215,520), Minnesota (reach 192,441), and Oregon (reach 121,009). These three regions account for the largest share of the active audience.

What other brands do Snap Fitness fans also like?

Beyond Snap Fitness itself, the audience over-indexes on Beach volleyball (20.05×), LA Fitness (4.64×), Anytime Fitness (6.27×), and 24 Hour Fitness (4.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snap Fitness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.