Rascasse Audience Intelligence

Beach volleyball Audience in United States

A data profile of the people who buy, follow and care about Beach volleyball in United States — modelled from more than twelve digital signal sources. Beach volleyball has an estimated audience of 5,431,784 people in United States.

#92among Sport in United States#3582among Topic in United States#534in Sports

The average Beach volleyball fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Nebraska Basketball, Nebraska Football, Nebraska Cornhuskers, with strongest over-indexing on Nebraska Basketball (42.98× the country average).

Demographically, the Beach volleyball audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Beach volleyball fan in United States is balanced, around 36.3 years old, with strong Sports Activity tendencies and a notable affinity for Nebraska Basketball.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beach volleyball profile in United States.

Audience size
5.4M
in United States
Gender
50.3%♀
49.7% male
Age
36.3
average years
Country rank
#6209
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beach volleyball fans

50.3% are female, 49.7% are male, average age 36.3.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Beach volleyball audience in United States
MetricValue
Female50.3%
Male49.7%
Average age36.3
Estimated audience size5,431,784
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Beach volleyball audience in United States
Age bracketShare%
16-1930%
20-2918%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Beach volleyball audience comes from United States.

Worldwide audience distribution share by country for Beach volleyball
CountryShare
United States20.7%
Japan8.6%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beach volleyball audience in United States is strongest.

Fig. 05

Top regions by affinity

Beach volleyball fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~60K2.41×
02Florida~600K1.67×
03California~1M1.64×
04Kansas~50K1.24×
05Washington~100K1.21×
06Nebraska~30K1.21×
07Arizona~100K1.20×
08Utah~60K1.16×
09Iowa~50K1.16×
10North Carolina~200K1.15×
11Louisiana~80K1.14×
12Oregon~70K1.13×
13Illinois~200K1.10×
14Alabama~80K1.07×
15South Carolina~90K1.05×
16Wisconsin~90K1.05×
17Idaho~30K1.04×
18Virginia~100K1.02×
19Massachusetts~100K1.02×
20Minnesota~80K1.02×
21Texas~500K0.99×
22New Jersey~100K0.99×
23Michigan~100K0.98×
24Indiana~100K0.98×
25Missouri~90K0.98×
26Colorado~80K0.98×
27North Dakota~10K0.98×
28New York~300K0.97×
29Connecticut~50K0.97×
30Montana~10K0.96×
31South Dakota~10K0.94×
32Alaska~10K0.93×
33Georgia~200K0.92×
34New Hampshire~20K0.92×
35Delaware~10K0.91×
36Vermont~9K0.91×
37Kentucky~60K0.90×
38Maryland~80K0.89×
39Washington, District of Columbia~10K0.89×
40Ohio~100K0.88×
41Arkansas~40K0.88×
42Maine~20K0.86×
43Rhode Island~10K0.86×
44Oklahoma~50K0.85×
45West Virginia~20K0.84×
46Pennsylvania~200K0.83×
47Tennessee~90K0.82×
48Mississippi~40K0.82×
49New Mexico~20K0.82×
50Nevada~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Beach volleyball, United States
0.78×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beach volleyball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beach volleyball audience
#·InterestCategoryAffinity×
01Nebraska BasketballSports42.98×
02Nebraska Women's BasketballSports36.67×
03Nebraska Cornhuskers baseballSports26.00×
04Nebraska CornhuskersSports25.99×
05Deb FischerPolitics & Society23.02×
06Runza (restaurant)Food & Beverages19.96×
07Nebraska FootballSports12.88×
08University of Nebraska–LincolnBusiness & Career10.02×
09Nebraska Cornhuskers footballSports7.13×
10NebraskaTravel & Leisure7.08×
11KansasTravel & Leisure6.74×
12South DakotaTravel & Leisure6.17×
13Omaha, NebraskaTravel & Leisure5.26×
14BallSports3.92×
15VolleyballSports3.47×
16SkiSports2.86×
17Kansas City ChiefsSports2.52×
18Golf equipmentSports2.28×
19FIFA World CupSports1.96×
20Well-beingHealth1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beach volleyball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beach volleyball audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.34×
Risk AppetiteTHRILL1.22×
Design AffinityPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beach volleyball audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Career OrientationPOWER0.76×
Need for SecurityCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beach volleyball have in United States?

Beach volleyball has an estimated audience of 5,431,784 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Beach volleyball fans?

50.3% of Beach volleyball fans are female, 49.7% are male, with an average age of 36.3 years.

03

Which brands do Beach volleyball fans like most?

Beach volleyball fans show strongest brand affinity for Nebraska Basketball (42.98×), Nebraska Football (12.88×), and Nebraska Cornhuskers (25.99×) over the country average.

04

Where do Beach volleyball fans live in United States?

Beach volleyball fans in United States are most concentrated in California (reach ~1M), Florida (reach ~600K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Beach volleyball fans also like?

Beyond Beach volleyball itself, the audience over-indexes on Nebraska Football (12.88×), Nebraska Cornhuskers (25.99×), Nebraska Women's Basketball (36.67×), and Nebraska (7.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Beach volleyball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Beach volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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