Beach volleyball Audience in United States

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Beach volleyball has an estimated audience of 5,431,784 people in United States. 50.3% are female, 49.7% are male, average age 36.3. Top regions: California, Florida, Texas. Top brand affinities: Nebraska Basketball, Nebraska Football, Nebraska Cornhuskers, Nebraska, Kansas.

The average Beach volleyball fan in United States is 36.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Nebraska Basketball, Nebraska Football, Nebraska Cornhuskers, with strongest over-indexing on Nebraska Basketball (42.98× the country average). Demographically, the Beach volleyball audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Beach volleyball fans

Demographic split for Beach volleyball audience in United States
MetricValue
Female50.3%
Male49.7%
Average age36.3
Estimated audience size5,431,784

Audience persona

The typical Beach volleyball fan in United States is balanced, around 36.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Nebraska Basketball.

Top regions in United States

Top regions ranked by reach for Beach volleyball in United States
RegionReachAffinity
California1,009,4061.69×
Florida634,9951.73×
Texas501,0071.07×
New York324,1611.07×
Illinois200,7271.11×
North Carolina189,8671.16×
Pennsylvania152,5420.83×
Georgia150,3860.9×
Ohio145,6710.87×
New Jersey143,9621.04×
Washington143,0721.31×
Virginia136,5821.03×
Arizona131,5691.19×
Michigan131,0630.92×
Massachusetts112,3431.05×
Missouri93,0971.06×
Louisiana92,6771.32×
Indiana90,5860.91×
Colorado87,4881.02×
South Carolina86,6291.06×
Tennessee85,9310.79×
Kansas85,4472×
Wisconsin85,4121.05×
Maryland80,9290.87×
Minnesota78,9311.01×
Oregon78,8961.27×
Alabama78,6351.04×
Hawaii63,0882.7×
Kentucky56,1500.82×
Utah53,6111.1×
Oklahoma52,9270.88×
Iowa51,5851.15×
Connecticut48,8790.9×
Nevada33,7750.64×
Nebraska33,3181.22×
Arkansas32,5220.73×
Mississippi29,6210.66×
Idaho25,9900.95×
New Mexico15,7390.58×
New Hampshire15,5870.73×
Washington, District of Columbia14,4790.89×
West Virginia14,0720.56×
Montana12,2420.81×
Rhode Island11,7470.68×
Delaware11,6710.78×
Maine10,8230.56×
South Dakota9,9040.79×
North Dakota7,7150.69×
Alaska7,5970.65×
Vermont5,2350.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Beach volleyball audience
BrandAffinityCategory
Nebraska Basketball42.98×Sports
Nebraska Football12.88×Sports
Nebraska Cornhuskers25.99×Sports
Nebraska7.08×Travel & Leisure
Kansas6.74×Travel & Leisure
South Dakota6.17×Travel & Leisure
Volleyball3.47×Sports
Nebraska Cornhuskers football7.13×Sports
Runza (restaurant)19.96×Food & Beverages
FIFA World Cup1.96×Sports
Nebraska Cornhuskers baseball26×Sports
Well-being1.85×Health
Omaha, Nebraska5.26×Travel & Leisure
Kansas City Chiefs2.52×Sports
Creighton Bluejays men's basketball11.48×Sports
Ski2.86×Sports
University of Nebraska–Lincoln10.02×Business & Career
Golf equipment2.28×Sports
Ball3.92×Sports
college sports4.24×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Beach volleyball audience
TraitClusterScore
Luxury OrientationPREMIUM1.88
Risk AppetiteTHRILL1.55
LGBTQ+ IdentityOPEN1.31
SustainabilityBALANCE1.29
Sports ActivityPOWER1.28
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Beach volleyball
CountryShare
United States20.7%
Japan8.6%
Italy6.6%

See Beach volleyball audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Beach volleyball have in United States?

Beach volleyball has an estimated audience of 5,431,784 people in United States, concentrated in California and Florida.

What is the gender split and age of Beach volleyball fans?

50.3% of Beach volleyball fans are female, 49.7% are male, with an average age of 36.3 years.

Which brands do Beach volleyball fans like most?

Beach volleyball fans show strongest brand affinity for Nebraska Basketball (42.98×), Nebraska Football (12.88×), and Nebraska Cornhuskers (25.99×) over the country average.

Where do Beach volleyball fans live in United States?

Beach volleyball fans in United States are most concentrated in California (reach 1,009,406), Florida (reach 634,995), and Texas (reach 501,007). These three regions account for the largest share of the active audience.

What other brands do Beach volleyball fans also like?

Beyond Beach volleyball itself, the audience over-indexes on Nebraska Football (12.88×), Nebraska Cornhuskers (25.99×), Nebraska (7.08×), and Kansas (6.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Beach volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.