Rascasse Audience Intelligence

Runza (restaurant) Target Market in United States

A data profile of the people who buy, follow and care about Runza (restaurant) in United States — modelled from more than twelve digital signal sources. Runza (restaurant) has an estimated audience of 741,364 people in United States.

#105among Restaurants in United States#2974among Brand in United States#1599in Food & Beverages

The average Runza (restaurant) fan in United States is 39.7 years old, more female, and lives primarily in Nebraska.

The audience is concentrated in Nebraska, Iowa, Colorado.

Top brand affinities include Beach volleyball, Weather forecasting, Cooking, with strongest over-indexing on Beach volleyball (19.96× the country average).

Demographically, the Runza (restaurant) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Urban Lifestyle, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Runza (restaurant) fan in United States is more female, around 39.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Beach volleyball.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Runza (restaurant) profile in United States.

Audience size
741K
in United States
Gender
66.4%♀
33.6% male
Age
39.7
average years
Country rank
#28839
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Runza (restaurant)

66.4% are female, 33.6% are male, average age 39.7.

Fig. 02

Gender split

66.4%
Female
33.6%
Male
Demographic split for Runza (restaurant) audience in United States
MetricValue
Female66.4%
Male33.6%
Average age39.7
Estimated audience size741,364
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Runza (restaurant) audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3922%
40-4924%
50+18%
Fig. 04

Worldwide distribution

99.3%

of the worldwide Runza (restaurant) audience comes from United States.

Worldwide audience distribution share by country for Runza (restaurant)
CountryShare
United States99.3%
Germany0.5%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Runza (restaurant) audience in United States is strongest.

Fig. 05

Top regions by affinity

Runza (restaurant) customers by region in United States
#RegionReachAffinity×
01Nebraska~100K39.21×
02Iowa~10K2.22×
03Kansas~10K1.69×
04South Dakota~3K1.67×
05Wyoming<1K0.87×
06Colorado~10K0.85×
07Vermont<1K0.69×
08Rhode Island~2K0.68×
09Delaware~1K0.67×
10Alaska<1K0.59×
11New Hampshire~2K0.57×
12Hawaii~2K0.55×
13Maine~1K0.54×
14West Virginia~2K0.52×
15Missouri~5K0.46×
16Mississippi~3K0.45×
17Montana<1K0.44×
18New Mexico~1K0.38×
19Washington, District of Columbia<1K0.38×
20Idaho~1K0.37×
21Connecticut~3K0.36×
22Louisiana~3K0.34×
23Arkansas~2K0.31×
24Oklahoma~2K0.29×
25Minnesota~3K0.28×
26Alabama~3K0.27×
27Kentucky~2K0.27×
28Nevada~2K0.27×
29South Carolina~3K0.26×
30Utah~2K0.26×
31Maryland~3K0.23×
32Oregon~2K0.23×
33Wisconsin~2K0.22×
34New Jersey~4K0.21×
35Massachusetts~3K0.21×
36Tennessee~3K0.20×
37Indiana~3K0.20×
38Arizona~3K0.19×
39Michigan~3K0.17×
40Virginia~3K0.17×
41Washington~3K0.17×
42Illinois~4K0.16×
43Georgia~4K0.16×
44North Carolina~3K0.16×
45Pennsylvania~4K0.15×
46Ohio~3K0.15×
47Texas~7K0.11×
48Florida~5K0.11×
49New York~5K0.11×
50California~7K0.09×
Fig. 06

Affinity by region

Affinity by region — Runza (restaurant), United States
0.09×1.00×39.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Runza (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Runza (restaurant) audience
#·InterestCategoryAffinity×
01Beach volleyballSports19.96×
02Weather forecastingHome & Garden6.23×
03Non-alcoholic beverageFood & Beverages5.40×
04SteakhouseFood & Beverages4.61×
05Rail transportTravel & Leisure4.09×
06BakeryFood & Beverages3.11×
07GrillingFood & Beverages2.64×
08SubwayFood & Beverages2.57×
09Burger KingFood & Beverages2.53×
10PinterestInternet & Social Media2.42×
11WineFood & Beverages2.23×
12CoffeeFood & Beverages2.21×
13RecipesFood & Beverages2.20×
14Alcoholic beveragesFood & Beverages2.12×
15Health careBusiness & Career2.08×
16WalmartShopping2.05×
17CookingFood & Beverages2.03×
18Donald TrumpPolitics & Society1.97×
19Home improvementHome & Garden1.90×
20XInternet & Social Media1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Runza (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Runza (restaurant) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.65×
IndividualismJOY1.50×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Runza (restaurant) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.63×
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Runza (restaurant)'s target market in United States?

Runza (restaurant)'s target market in United States covers an estimated 741,364 people, concentrated in Nebraska and Iowa.

02

What is the gender split and age of Runza (restaurant) customers?

66.4% of the Runza (restaurant) audience are female, 33.6% are male, with an average age of 39.7 years.

03

Which brands do Runza (restaurant) fans like most?

Runza (restaurant) fans show strongest brand affinity for Beach volleyball (19.96×), Weather forecasting (6.23×), and Cooking (2.03×) over the country average.

04

Where do Runza (restaurant) fans live in United States?

Runza (restaurant) fans in United States are most concentrated in Nebraska (reach ~100K), Iowa (reach ~10K), and Colorado (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Runza (restaurant) fans also like?

Beyond Runza (restaurant) itself, the audience over-indexes on Weather forecasting (6.23×), Cooking (2.03×), Pinterest (2.42×), and Non-alcoholic beverage (5.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Runza (restaurant) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Runza (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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