Ball Audience in United States

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Ball has an estimated audience of 8,317,929 people in United States. 49.3% are female, 50.7% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Pro-Ject, Urban Outfitters, Alaska.

The average Ball fan in United States is 41.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Pro-Ject, with strongest over-indexing on Product design (3.03× the country average). Demographically, the Ball audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Ball fans

Demographic split for Ball audience in United States
MetricValue
Female49.3%
Male50.7%
Average age41.0
Estimated audience size8,317,929

Audience persona

The typical Ball fan in United States is balanced, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Ball in United States
RegionReachAffinity
California986,8031.08×
Texas905,6751.27×
Florida654,8081.16×
New York464,6941×
Georgia297,6161.16×
Pennsylvania297,5751.06×
North Carolina285,3851.14×
Illinois275,1060.99×
Ohio256,1411×
Michigan254,9861.17×
Virginia234,1961.16×
New Jersey216,8691.03×
Indiana194,0971.28×
Arizona189,2591.11×
Washington173,4851.04×
Tennessee171,8041.03×
Colorado155,7651.19×
Massachusetts154,7670.94×
Maryland149,4591.05×
Missouri144,5071.08×
Louisiana136,6991.27×
South Carolina129,9021.04×
Alabama121,9801.05×
Kentucky119,2191.14×
Minnesota110,9840.93×
Wisconsin110,4990.88×
Oklahoma104,5571.13×
Oregon82,2720.86×
Arkansas80,5381.18×
Nevada80,1841×
Utah76,9701.03×
Connecticut74,0440.89×
Mississippi73,1621.07×
Iowa66,7780.97×
Kansas65,4901×
West Virginia43,9421.13×
Nebraska41,1040.99×
New Mexico39,2030.94×
Idaho36,3350.87×
Hawaii33,5900.94×
New Hampshire29,2830.89×
Maine23,6300.79×
Rhode Island21,2770.8×
Washington, District of Columbia19,9490.8×
Montana18,5800.81×
Delaware18,2120.79×
South Dakota15,8210.82×
North Dakota15,8070.93×
Alaska13,6270.77×
Vermont9,3500.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ball audience
BrandAffinityCategory
Product design3.03×Business & Career
UK garage7.2×Music & Radio
Pro-Ject5.18×Music & Radio
Urban Outfitters2.34×Shopping
Alaska1.8×Travel & Leisure
Combat sport1.66×Sports
Stamp collecting4.75×Home & Garden
Minnesota1.71×Travel & Leisure
Bank account2.07×Business & Career
Israel1.72×Travel & Leisure
Ulysses S. Grant4.82×Politics & Society
Isometric exercise6.77×Sports
Nebraska1.84×Travel & Leisure
Nebraska Cornhuskers football2.34×Sports
Jesse Plemons2.12×Movies & TV
Embroidery Library9.59×Home & Garden
Kansas1.59×Travel & Leisure
Hebe3.77×Home & Garden
Emilio Estefan7.75×Music & Radio
Justice1.5×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ball audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.44
Family OrientationCONSERVATISM1.41
TraditionCONSERVATISM1.4
Sports ActivityPOWER1.38
Risk AppetiteTHRILL1.36
Luxury OrientationPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Ball
CountryShare
United States28.9%
United Kingdom5.6%
India5.3%

See Ball audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Ball have in United States?

Ball has an estimated audience of 8,317,929 people in United States, concentrated in California and Texas.

What is the gender split and age of Ball fans?

49.3% of Ball fans are female, 50.7% are male, with an average age of 41.0 years.

Which brands do Ball fans like most?

Ball fans show strongest brand affinity for Product design (3.03×), UK garage (7.2×), and Pro-Ject (5.18×) over the country average.

Where do Ball fans live in United States?

Ball fans in United States are most concentrated in California (reach 986,803), Texas (reach 905,675), and Florida (reach 654,808). These three regions account for the largest share of the active audience.

What other brands do Ball fans also like?

Beyond Ball itself, the audience over-indexes on UK garage (7.2×), Pro-Ject (5.18×), Urban Outfitters (2.34×), and Alaska (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.