Rascasse Audience Intelligence

Omaha, Nebraska Audience in United States

A data profile of the people who buy, follow and care about Omaha, Nebraska in United States — modelled from more than twelve digital signal sources. Omaha, Nebraska has an estimated audience of 5,930,384 people in United States.

#90among City in United States#388among POI in United States#487in Travel & Leisure

The average Omaha, Nebraska fan in United States is 44.1 years old, more female, and lives primarily in Nebraska.

The audience is concentrated in Nebraska, Texas, California.

Top brand affinities include Pinterest, FedEx, Mortgage loans, with strongest over-indexing on Pinterest (1.92× the country average).

Demographically, the Omaha, Nebraska audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Omaha, Nebraska fan in United States is more female, around 44.1 years old, with strong Family Orientation tendencies and a notable affinity for Pinterest.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Omaha, Nebraska profile in United States.

Audience size
5.9M
in United States
Gender
58.3%♀
41.7% male
Age
44.1
average years
Country rank
#5758
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Omaha, Nebraska fans

58.3% are female, 41.7% are male, average age 44.1.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Omaha, Nebraska audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.1
Estimated audience size5,930,384
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Omaha, Nebraska audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

81.3%

of the worldwide Omaha, Nebraska audience comes from United States.

Worldwide audience distribution share by country for Omaha, Nebraska
CountryShare
United States81.3%
United Kingdom6.3%
Canada2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Omaha, Nebraska audience in United States is strongest.

Fig. 05

Top regions by affinity

Omaha, Nebraska fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~600K18.92×
02Iowa~200K3.93×
03South Dakota~50K3.83×
04Kansas~90K1.93×
05Wyoming~10K1.46×
06North Dakota~20K1.45×
07Missouri~100K1.24×
08Minnesota~80K0.98×
09Colorado~90K0.97×
10Oklahoma~50K0.74×
11Arkansas~40K0.73×
12Illinois~100K0.72×
13Montana~10K0.71×
14Wisconsin~60K0.68×
15Mississippi~30K0.56×
16West Virginia~20K0.56×
17Alaska~7K0.56×
18Idaho~20K0.55×
19Washington, District of Columbia~10K0.55×
20Utah~30K0.54×
21New Mexico~20K0.53×
22Tennessee~60K0.52×
23Texas~300K0.50×
24Arizona~60K0.50×
25Indiana~50K0.49×
26Alabama~40K0.48×
27Washington~60K0.47×
28Louisiana~40K0.47×
29Kentucky~40K0.47×
30Nevada~30K0.47×
31Hawaii~10K0.46×
32Georgia~80K0.45×
33North Carolina~80K0.42×
34Virginia~60K0.42×
35Oregon~30K0.42×
36Maine~9K0.42×
37New Hampshire~10K0.41×
38Delaware~7K0.41×
39Ohio~70K0.40×
40Michigan~60K0.40×
41Rhode Island~8K0.40×
42California~300K0.39×
43Florida~200K0.39×
44Massachusetts~40K0.38×
45Maryland~40K0.38×
46South Carolina~30K0.38×
47Connecticut~20K0.38×
48New York~100K0.37×
49Pennsylvania~70K0.35×
50New Jersey~50K0.34×
Fig. 06

Affinity by region

Affinity by region — Omaha, Nebraska, United States
0.34×1.00×18.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Omaha, Nebraska audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Omaha, Nebraska audience
#·InterestCategoryAffinity×
01American Cruise LinesTravel & Leisure11.12×
02Nebraska BasketballSports8.28×
03Berkshire HathawayBusiness & Career5.85×
04Nebraska Cornhuskers footballSports5.45×
05Beach volleyballSports5.26×
06Weather forecastingHome & Garden3.44×
07QVCMovies & TV2.84×
08InnovationBusiness & Career2.82×
09FedExBusiness & Career2.76×
10Renewable energyBusiness & Career2.43×
11Solar energyHome & Garden2.30×
12Mortgage loansBusiness & Career2.15×
13Discount storesShopping2.12×
14PinterestInternet & Social Media1.92×
15Shopping mallsShopping1.69×
16Planet FitnessSports1.60×
17BarbecueFood & Beverages1.58×
18FurnitureHome & Garden1.55×
19AirbnbTravel & Leisure1.52×
20MSNNews1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Omaha, Nebraska audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Omaha, Nebraska audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.84×
PatriotismCONSERVATISM1.79×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Omaha, Nebraska audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Healthy LifestyleBALANCE0.87×
MindfulnessBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Omaha, Nebraska have in United States?

Omaha, Nebraska has an estimated audience of 5,930,384 people in United States, concentrated in Nebraska and Texas.

02

What is the gender split and age of Omaha, Nebraska fans?

58.3% of Omaha, Nebraska fans are female, 41.7% are male, with an average age of 44.1 years.

03

Which brands do Omaha, Nebraska fans like most?

Omaha, Nebraska fans show strongest brand affinity for Pinterest (1.92×), FedEx (2.76×), and Mortgage loans (2.15×) over the country average.

04

Where do Omaha, Nebraska fans live in United States?

Omaha, Nebraska fans in United States are most concentrated in Nebraska (reach ~600K), Texas (reach ~300K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Omaha, Nebraska fans also like?

Beyond Omaha, Nebraska itself, the audience over-indexes on FedEx (2.76×), Mortgage loans (2.15×), Innovation (2.82×), and Berkshire Hathaway (5.85×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Omaha, Nebraska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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