Omaha, Nebraska Audience in United States

Omaha, Nebraska logo

Omaha, Nebraska has an estimated audience of 5,930,384 people in United States. 58.3% are female, 41.7% are male, average age 44.1. Top regions: Nebraska, California, Texas. Top brand affinities: Product design, Israel, Kenosha, Wisconsin, Mothercare, Ulysses S. Grant.

The average Omaha, Nebraska fan in United States is 44.1 years old, more female, and lives primarily in Nebraska. The audience is concentrated in Nebraska, California, Texas. Top brand affinities include Product design, Israel, Kenosha, Wisconsin, with strongest over-indexing on Product design (3.22× the country average). Demographically, the Omaha, Nebraska audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Omaha, Nebraska fans

Demographic split for Omaha, Nebraska audience in United States
MetricValue
Female58.3%
Male41.7%
Average age44.1
Estimated audience size5,930,384

Audience persona

The typical Omaha, Nebraska fan in United States is more female, around 44.1 years old, with strong Extroversion tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Omaha, Nebraska in United States
RegionReachAffinity
Nebraska601,60620.23×
California232,6050.36×
Texas223,0480.44×
Iowa203,4804.16×
Florida141,0110.35×
Illinois126,7000.64×
New York114,4030.35×
Missouri106,1661.11×
Colorado86,6270.93×
Kansas86,0741.84×
Minnesota82,4610.97×
North Carolina64,0460.36×
Georgia61,8490.34×
Ohio59,2940.32×
Pennsylvania56,9330.29×
Arizona55,2570.46×
Virginia55,0800.38×
Tennessee54,6550.46×
South Dakota54,0953.95×
Washington52,6010.44×
Michigan52,4310.34×
Wisconsin48,7040.55×
New Jersey44,3060.29×
Indiana42,5640.39×
Massachusetts39,5290.34×
Oklahoma31,9070.48×
Maryland31,4760.31×
Kentucky28,9010.39×
Arkansas27,2030.56×
Alabama27,0530.33×
Louisiana25,7270.34×
South Carolina25,6880.29×
Oregon24,4440.36×
Utah22,3810.42×
Nevada21,5050.37×
Connecticut17,6370.3×
Mississippi15,7560.32×
North Dakota14,7811.21×
Idaho10,9200.37×
New Mexico10,7140.36×
Hawaii9,4250.37×
Wyoming9,2901.06×
Washington, District of Columbia8,7100.49×
Montana8,0950.49×
New Hampshire6,5100.28×
West Virginia6,2210.23×
Maine5,5830.26×
Rhode Island5,0120.27×
Alaska4,7410.37×
Delaware3,5260.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Omaha, Nebraska audience
BrandAffinityCategory
Product design3.22×Business & Career
Israel2.25×Travel & Leisure
Kenosha, Wisconsin12.09×Travel & Leisure
Mothercare3.12×Kids & Family
Ulysses S. Grant5.26×Politics & Society
Bank account1.73×Business & Career
Jesse Plemons2.03×Movies & TV
Jeep Wagoneer3.25×Cars & Mobility
Nebraska Cornhuskers football1.93×Sports
Hog Hunting1.6×Sports
Queens College, City University of New York3.25×Business & Career
Urban horticulture1.5×Home & Garden
Homie6.02×Politics & Society
FOX23 News3.71×Movies & TV
Jaws2.08×Movies & TV
Charlamagne Tha God3.51×Movies & TV
Sailor1.66×Travel & Leisure
Hayward, California3.68×Travel & Leisure
Glossier1.77×Beauty & Wellness
HomeSense1.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Omaha, Nebraska audience
TraitClusterScore
ExtroversionTHRILL1.43
Community OrientationOPEN1.3
PatriotismCONSERVATISM1.29
Family OrientationCONSERVATISM1.25
Need for SecurityCONSERVATISM1.25
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Omaha, Nebraska
CountryShare
United States81.4%
United Kingdom6.3%
Canada2.1%

See Omaha, Nebraska audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Omaha, Nebraska have in United States?

Omaha, Nebraska has an estimated audience of 5,930,384 people in United States, concentrated in Nebraska and California.

What is the gender split and age of Omaha, Nebraska fans?

58.3% of Omaha, Nebraska fans are female, 41.7% are male, with an average age of 44.1 years.

Which brands do Omaha, Nebraska fans like most?

Omaha, Nebraska fans show strongest brand affinity for Product design (3.22×), Israel (2.25×), and Kenosha, Wisconsin (12.09×) over the country average.

Where do Omaha, Nebraska fans live in United States?

Omaha, Nebraska fans in United States are most concentrated in Nebraska (reach 601,606), California (reach 232,605), and Texas (reach 223,048). These three regions account for the largest share of the active audience.

What other brands do Omaha, Nebraska fans also like?

Beyond Omaha, Nebraska itself, the audience over-indexes on Israel (2.25×), Kenosha, Wisconsin (12.09×), Mothercare (3.12×), and Ulysses S. Grant (5.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Omaha, Nebraska. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.