Berkshire Hathaway Audience in United States

Berkshire Hathaway logo

Berkshire Hathaway has an estimated audience of 7,017,639 people in United States. 53.4% are female, 46.6% are male, average age 43.5. Top regions: California, Pennsylvania, Texas. Top brand affinities: Wells Fargo, GEICO, Progressive Corporation, Electro (music), Personal finance.

The average Berkshire Hathaway fan in United States is 43.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Pennsylvania, Texas. Top brand affinities include Wells Fargo, GEICO, Progressive Corporation, with strongest over-indexing on Wells Fargo (4.52× the country average). Demographically, the Berkshire Hathaway audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Berkshire Hathaway fans

Demographic split for Berkshire Hathaway audience in United States
MetricValue
Female53.4%
Male46.6%
Average age43.5
Estimated audience size7,017,639

Audience persona

The typical Berkshire Hathaway fan in United States is balanced, around 43.5 years old, with strong Risk Appetite tendencies and a notable affinity for Wells Fargo.

Top regions in United States

Top regions ranked by reach for Berkshire Hathaway in United States
RegionReachAffinity
California729,5240.95×
Pennsylvania568,9612.41×
Texas492,9190.82×
New York435,6431.11×
Florida428,2860.9×
Illinois252,8971.08×
Ohio228,1401.06×
New Jersey213,9231.2×
Georgia210,5220.97×
North Carolina196,0890.93×
Michigan190,8541.04×
Virginia185,3751.08×
Massachusetts169,0461.22×
Indiana164,3151.28×
Washington132,9310.94×
Missouri114,5021.01×
Connecticut113,8211.62×
Maryland111,0710.92×
Tennessee109,4980.78×
Nebraska109,3593.11×
Arizona104,6200.73×
Colorado103,8000.94×
South Carolina94,3520.89×
Wisconsin93,3700.88×
Minnesota77,2940.77×
Alabama67,0250.68×
Oregon66,0050.82×
Iowa64,8071.12×
Louisiana62,4420.69×
Kentucky61,4000.7×
Kansas61,2701.11×
Nevada55,7850.82×
Utah54,7440.87×
Oklahoma50,8450.65×
New Mexico41,5031.18×
Arkansas34,6230.6×
New Hampshire33,7841.22×
Mississippi28,2490.49×
West Virginia25,6720.79×
Idaho24,0440.68×
Montana23,0821.19×
Washington, District of Columbia22,9211.09×
Maine21,7630.87×
Hawaii21,4020.71×
Delaware20,7661.07×
Rhode Island18,7010.84×
South Dakota14,4860.89×
North Dakota13,3190.92×
Alaska11,2060.75×
Vermont10,8720.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Berkshire Hathaway audience
BrandAffinityCategory
Wells Fargo4.52×Business & Career
GEICO8.47×Business & Career
Progressive Corporation4.48×Business & Career
Electro (music)3.43×Music & Radio
Personal finance1.51×Business & Career
Carvana3.49×Cars & Mobility
U.S. state1.61×Travel & Leisure
Vehicle insurance2.81×Cars & Mobility
Insurance1.89×Business & Career
Target Corporation1.73×Shopping
Real estate1.52×Business & Career
T-Mobile1.94×Technology & Electronics
Walmart1.58×Shopping
Money1.63×Business & Career
Kohl's1.82×Shopping
Medicine1.59×Business & Career
Dollar General1.86×Shopping
Lowe's1.72×Shopping
NBC1.59×Movies & TV
Pinterest1.59×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Berkshire Hathaway audience
TraitClusterScore
Risk AppetiteTHRILL2.19
Luxury OrientationPREMIUM1.65
Convenience OrientationPREMIUM1.33
ExtroversionTHRILL1.32
Family OrientationCONSERVATISM1.32
Quality AwarenessPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Berkshire Hathaway
CountryShare
United States49.8%
United Kingdom6.6%
Germany4.2%

See Berkshire Hathaway audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Berkshire Hathaway have in United States?

Berkshire Hathaway has an estimated audience of 7,017,639 people in United States, concentrated in California and Pennsylvania.

What is the gender split and age of Berkshire Hathaway fans?

53.4% of Berkshire Hathaway fans are female, 46.6% are male, with an average age of 43.5 years.

Which brands do Berkshire Hathaway fans like most?

Berkshire Hathaway fans show strongest brand affinity for Wells Fargo (4.52×), GEICO (8.47×), and Progressive Corporation (4.48×) over the country average.

Where do Berkshire Hathaway fans live in United States?

Berkshire Hathaway fans in United States are most concentrated in California (reach 729,524), Pennsylvania (reach 568,961), and Texas (reach 492,919). These three regions account for the largest share of the active audience.

What other brands do Berkshire Hathaway fans also like?

Beyond Berkshire Hathaway itself, the audience over-indexes on GEICO (8.47×), Progressive Corporation (4.48×), Electro (music) (3.43×), and Personal finance (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Berkshire Hathaway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.