Rascasse Audience Intelligence

Berkshire Hathaway Target Market in United States

A data profile of the people who buy, follow and care about Berkshire Hathaway in United States — modelled from more than twelve digital signal sources. Berkshire Hathaway has an estimated audience of 6,894,638 people in United States.

#531among Brand in United States#476in Business & Career

The average Berkshire Hathaway fan in United States is 43.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Texas.

Top brand affinities include Wells Fargo, GEICO, Progressive Corporation, with strongest over-indexing on Wells Fargo (4.52× the country average).

Demographically, the Berkshire Hathaway audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Berkshire Hathaway fan in United States is balanced, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Wells Fargo.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berkshire Hathaway profile in United States.

Audience size
6.9M
in United States
Gender
53.4%♀
46.6% male
Age
43.5
average years
Country rank
#5086
Brand in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Berkshire Hathaway

53.4% are female, 46.6% are male, average age 43.5.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Berkshire Hathaway audience in United States
MetricValue
Female53.4%
Male46.6%
Average age43.5
Estimated audience size6,894,638
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Berkshire Hathaway audience in United States
Age bracketShare%
16-198%
20-2918%
30-3922%
40-4926%
50+27%
Fig. 04

Worldwide distribution

49.7%

of the worldwide Berkshire Hathaway audience comes from United States.

Worldwide audience distribution share by country for Berkshire Hathaway
CountryShare
United States49.7%
United Kingdom6.6%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berkshire Hathaway audience in United States is strongest.

Fig. 05

Top regions by affinity

Berkshire Hathaway customers by region in United States
#RegionReachAffinity×
01Nebraska~100K3.39×
02Pennsylvania~500K2.30×
03Connecticut~100K1.59×
04Montana~30K1.32×
05New Hampshire~30K1.22×
06Indiana~200K1.21×
07Iowa~70K1.20×
08Kansas~70K1.19×
09New Mexico~40K1.16×
10New Jersey~200K1.14×
11Massachusetts~200K1.14×
12Delaware~20K1.14×
13New York~400K1.06×
14Virginia~200K1.05×
15Washington, District of Columbia~20K1.05×
16North Dakota~20K1.05×
17Illinois~200K1.03×
18Ohio~200K1.01×
19Michigan~200K1.01×
20South Dakota~20K1.00×
21Vermont~10K0.98×
22Missouri~100K0.96×
23Georgia~200K0.94×
24Colorado~100K0.92×
25Washington~100K0.89×
26Maryland~100K0.89×
27Maine~20K0.89×
28California~700K0.88×
29North Carolina~200K0.88×
30South Carolina~90K0.88×
31West Virginia~30K0.88×
32Wisconsin~90K0.86×
33Rhode Island~20K0.86×
34Florida~400K0.85×
35Utah~50K0.85×
36Alaska~10K0.83×
37Oregon~60K0.80×
38Nevada~50K0.78×
39Texas~500K0.77×
40Tennessee~100K0.76×
41Minnesota~70K0.74×
42Idaho~30K0.72×
43Arizona~100K0.71×
44Hawaii~20K0.71×
45Kentucky~60K0.70×
46Alabama~70K0.68×
47Louisiana~60K0.68×
48Oklahoma~50K0.68×
49Arkansas~40K0.64×
50Mississippi~30K0.53×
Fig. 06

Affinity by region

Affinity by region — Berkshire Hathaway, United States
0.53×1.00×3.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berkshire Hathaway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berkshire Hathaway audience
#·InterestCategoryAffinity×
01GEICOBusiness & Career8.47×
02Wells FargoBusiness & Career4.52×
03Progressive CorporationBusiness & Career4.48×
04CarvanaCars & Mobility3.49×
05Electro (music)Music & Radio3.43×
06Vehicle insuranceCars & Mobility2.81×
07T-MobileTechnology & Electronics1.94×
08InsuranceBusiness & Career1.89×
09United States Postal ServiceBusiness & Career1.88×
10Dollar GeneralShopping1.86×
11Kohl'sShopping1.82×
12Target CorporationShopping1.73×
13MoneyBusiness & Career1.63×
14U.S. stateTravel & Leisure1.61×
15MedicineBusiness & Career1.59×
16NBCMovies & TV1.59×
17PinterestInternet & Social Media1.59×
18WalmartShopping1.58×
19Real estateBusiness & Career1.52×
20Personal financeBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berkshire Hathaway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berkshire Hathaway audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.57×
Convenience OrientationPREMIUM1.56×
DIY MentalityTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berkshire Hathaway audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.07×
Pet OwnershipJOY1.09×
Luxury OrientationPREMIUM1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Berkshire Hathaway's target market in United States?

Berkshire Hathaway's target market in United States covers an estimated 6,894,638 people, concentrated in California and Pennsylvania.

02

What is the gender split and age of Berkshire Hathaway customers?

53.4% of the Berkshire Hathaway audience are female, 46.6% are male, with an average age of 43.5 years.

03

Which brands do Berkshire Hathaway fans like most?

Berkshire Hathaway fans show strongest brand affinity for Wells Fargo (4.52×), GEICO (8.47×), and Progressive Corporation (4.48×) over the country average.

04

Where do Berkshire Hathaway fans live in United States?

Berkshire Hathaway fans in United States are most concentrated in California (reach ~700K), Pennsylvania (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Berkshire Hathaway fans also like?

Beyond Berkshire Hathaway itself, the audience over-indexes on GEICO (8.47×), Progressive Corporation (4.48×), Electro (music) (3.43×), and Carvana (3.49×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Berkshire Hathaway audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Berkshire Hathaway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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