Rascasse Audience Intelligence

Berkshire Hathaway Target Market in Germany

A data profile of the people who buy, follow and care about Berkshire Hathaway in Germany — modelled from more than twelve digital signal sources. Berkshire Hathaway has an estimated audience of 568,197 people in Germany.

#1386among Brand in Germany#821in Business & Career

The average Berkshire Hathaway fan in Germany is 42.2 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Kobe, Omaha, Nebraska, Wells Fargo, with strongest over-indexing on Kobe (71.82× the country average).

Demographically, the Berkshire Hathaway audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Berkshire Hathaway fan in Germany is more male, around 42.2 years old, with strong Career Orientation tendencies and a notable affinity for Kobe.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Berkshire Hathaway profile in Germany.

Audience size
568K
in Germany
Gender
41.5%♀
58.5% male
Age
42.2
average years
Country rank
#10579
Brand in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Berkshire Hathaway

41.5% are female, 58.5% are male, average age 42.2.

Fig. 02

Gender split

41.5%
Female
58.5%
Male
Demographic split for Berkshire Hathaway audience in Germany
MetricValue
Female41.5%
Male58.5%
Average age42.2
Estimated audience size568,197
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Berkshire Hathaway audience in Germany
Age bracketShare%
16-198%
20-2918%
30-3926%
40-4931%
50+17%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Berkshire Hathaway audience comes from Germany.

Worldwide audience distribution share by country for Berkshire Hathaway
CountryShare
United States49.7%
United Kingdom6.6%
Germany4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Berkshire Hathaway audience in Germany is strongest.

Fig. 05

Top regions by affinity

Berkshire Hathaway customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.45×
02Hessen~60K1.41×
03Hamburg~20K1.35×
04Berlin~30K1.26×
05Baden-Württemberg~100K1.25×
06Nordrhein-Westfalen~100K1.05×
07Schleswig-Holstein~20K1.00×
08Niedersachsen~50K0.95×
09Rheinland-Pfalz~30K0.94×
10Bremen~4K0.88×
11Sachsen~20K0.84×
12Saarland~6K0.82×
13Brandenburg~10K0.79×
14Thüringen~10K0.78×
15Mecklenburg-Vorpommern~8K0.75×
16Sachsen-Anhalt~10K0.63×
Fig. 06

Affinity by region

Affinity by region — Berkshire Hathaway, Germany
0.63×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Berkshire Hathaway audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Berkshire Hathaway audience
#·InterestCategoryAffinity×
01GEICOBusiness & Career134.69×
02Omaha, NebraskaTravel & Leisure107.47×
03KobeTravel & Leisure71.82×
04Wells FargoBusiness & Career57.64×
05Samsung PayTechnology & Electronics33.77×
06Weber GrillsHome & Garden20.00×
07TruckingGames20.00×
08Bass drumMusic & Radio20.00×
09Cora (hypermarket)Shopping20.00×
10George SorosBusiness & Career19.75×
11Dow Jones Industrial AverageBusiness & Career18.54×
12Bill GatesBusiness & Career16.60×
13Christian ChurchPolitics & Society10.13×
14American ExpressBusiness & Career9.47×
15LinuxTechnology & Electronics7.04×
16TouchscreenTechnology & Electronics6.31×
17Personal computerTechnology & Electronics2.96×
18CommerzbankBusiness & Career2.50×
19PostbankBusiness & Career2.44×
20AutoScout24Cars & Mobility1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Berkshire Hathaway audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Berkshire Hathaway audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
Early Adopter MentalityPOWER1.83×
SpiritualityBALANCE1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Berkshire Hathaway audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.94×
Pet OwnershipJOY0.96×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Berkshire Hathaway's target market in Germany?

Berkshire Hathaway's target market in Germany covers an estimated 568,197 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Berkshire Hathaway customers?

41.5% of the Berkshire Hathaway audience are female, 58.5% are male, with an average age of 42.2 years.

03

Which brands do Berkshire Hathaway fans like most?

Berkshire Hathaway fans show strongest brand affinity for Kobe (71.82×), Omaha, Nebraska (107.47×), and Wells Fargo (57.64×) over the country average.

04

Where do Berkshire Hathaway fans live in Germany?

Berkshire Hathaway fans in Germany are most concentrated in Bayern (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Berkshire Hathaway fans also like?

Beyond Berkshire Hathaway itself, the audience over-indexes on Omaha, Nebraska (107.47×), Wells Fargo (57.64×), Dow Jones Industrial Average (18.54×), and GEICO (134.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Berkshire Hathaway audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Berkshire Hathaway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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