Berkshire Hathaway Audience in Germany
Berkshire Hathaway has an estimated audience of 586,022 people in Germany. 41.5% are female, 58.5% are male, average age 42.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Kobe, Omaha, Nebraska, Wells Fargo, Dow Jones Industrial Average, GEICO.
The average Berkshire Hathaway fan in Germany is 42.2 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Kobe, Omaha, Nebraska, Wells Fargo, with strongest over-indexing on Kobe (71.82× the country average). Demographically, the Berkshire Hathaway audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Demographics of Berkshire Hathaway fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 42.2 |
| Estimated audience size | 586,022 |
Audience persona
The typical Berkshire Hathaway fan in Germany is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Kobe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 141,529 | 1.5× |
| Nordrhein-Westfalen | 139,281 | 1.09× |
| Baden-Württemberg | 101,929 | 1.27× |
| Hessen | 66,634 | 1.49× |
| Niedersachsen | 53,127 | 0.93× |
| Berlin | 35,759 | 1.36× |
| Rheinland-Pfalz | 27,259 | 0.93× |
| Sachsen | 23,156 | 0.81× |
| Schleswig-Holstein | 21,388 | 1.02× |
| Hamburg | 18,748 | 1.42× |
| Brandenburg | 13,126 | 0.72× |
| Thüringen | 10,902 | 0.73× |
| Sachsen-Anhalt | 8,511 | 0.56× |
| Mecklenburg-Vorpommern | 6,180 | 0.55× |
| Saarland | 5,404 | 0.75× |
| Bremen | 4,330 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kobe | 71.82× | Travel & Leisure |
| Omaha, Nebraska | 107.47× | Travel & Leisure |
| Wells Fargo | 57.64× | Business & Career |
| Dow Jones Industrial Average | 18.54× | Business & Career |
| GEICO | 134.69× | Business & Career |
| weber grills | 20× | Home & Garden |
| Bill Gates | 16.6× | Business & Career |
| American Express | 9.47× | Business & Career |
| Samsung Pay | 33.77× | Technology & Electronics |
| Linux | 7.04× | Technology & Electronics |
| George Soros | 19.75× | Business & Career |
| Christian Church | 10.13× | Politics & Society |
| Trucking | 20× | Games |
| Commerzbank | 2.5× | Business & Career |
| Bass drum | 20× | Music & Radio |
| Postbank | 2.44× | Business & Career |
| Cora (hypermarket) | 20× | Shopping |
| Apple | 2× | Technology & Electronics |
| Personal computer | 2.96× | Technology & Electronics |
| Touchscreen | 6.31× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.38 |
| Early Adopter Mentality | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.35 |
| Career Orientation | POWER | 1.33 |
| Indulgence | JOY | 1.29 |
| Healthy Lifestyle | BALANCE | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.8% |
| United Kingdom | 6.6% |
| Germany | 4.2% |
See Berkshire Hathaway audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Berkshire Hathaway have in Germany?
Berkshire Hathaway has an estimated audience of 586,022 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Berkshire Hathaway fans?
41.5% of Berkshire Hathaway fans are female, 58.5% are male, with an average age of 42.2 years.
Which brands do Berkshire Hathaway fans like most?
Berkshire Hathaway fans show strongest brand affinity for Kobe (71.82×), Omaha, Nebraska (107.47×), and Wells Fargo (57.64×) over the country average.
Where do Berkshire Hathaway fans live in Germany?
Berkshire Hathaway fans in Germany are most concentrated in Bayern (reach 141,529), Nordrhein-Westfalen (reach 139,281), and Baden-Württemberg (reach 101,929). These three regions account for the largest share of the active audience.
What other brands do Berkshire Hathaway fans also like?
Beyond Berkshire Hathaway itself, the audience over-indexes on Omaha, Nebraska (107.47×), Wells Fargo (57.64×), Dow Jones Industrial Average (18.54×), and GEICO (134.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Berkshire Hathaway. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.