Rascasse Audience Intelligence

Dow Jones Industrial Average Audience in Germany

A data profile of the people who buy, follow and care about Dow Jones Industrial Average in Germany — modelled from more than twelve digital signal sources. Dow Jones Industrial Average has an estimated audience of 1,622,219 people in Germany.

#2among Stock market in Germany#2281among Topic in Germany#390in Business & Career

The average Dow Jones Industrial Average fan in Germany is 41.7 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Edeka, Lieferando.de, EBay, with strongest over-indexing on Edeka (1.67× the country average).

Demographically, the Dow Jones Industrial Average audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Dow Jones Industrial Average fan in Germany is more male, around 41.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Edeka.

Category: Business & Career · Type: Topic · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dow Jones Industrial Average profile in Germany.

Audience size
1.6M
in Germany
Gender
39.7%♀
60.3% male
Age
41.7
average years
Country rank
#4142
Topic in Germany
Fig. 01

Search interest · 12-month trend

-67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dow Jones Industrial Average fans

39.7% are female, 60.3% are male, average age 41.7.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Dow Jones Industrial Average audience in Germany
MetricValue
Female39.7%
Male60.3%
Average age41.7
Estimated audience size1,622,219
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Dow Jones Industrial Average audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4923%
50+24%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Dow Jones Industrial Average audience comes from Germany.

Worldwide audience distribution share by country for Dow Jones Industrial Average
CountryShare
United States18.7%
China7.7%
India5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dow Jones Industrial Average audience in Germany is strongest.

Fig. 05

Top regions by affinity

Dow Jones Industrial Average fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.70×
02Mecklenburg-Vorpommern~40K1.19×
03Rheinland-Pfalz~90K1.13×
04Nordrhein-Westfalen~400K1.09×
05Baden-Württemberg~200K1.05×
06Hessen~100K1.03×
07Saarland~20K1.03×
08Thüringen~40K1.02×
09Niedersachsen~200K0.99×
10Sachsen-Anhalt~40K0.97×
11Sachsen~80K0.96×
12Berlin~70K0.94×
13Hamburg~30K0.88×
14Brandenburg~40K0.73×
15Bremen~10K0.71×
16Schleswig-Holstein~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Dow Jones Industrial Average, Germany
0.70×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dow Jones Industrial Average audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dow Jones Industrial Average audience
#·InterestCategoryAffinity×
01XForexBusiness & Career11.03×
02ServiceNowTechnology & Electronics10.12×
03Mobile paymentBusiness & Career3.88×
04United Parcel ServiceBusiness & Career2.95×
05WeTransferInternet & Social Media2.43×
06Western UnionBusiness & Career2.12×
07FielmannHealth1.95×
08GeminiTechnology & Electronics1.84×
09Lieferando.deFood & Beverages1.83×
10Chat GPTTechnology & Electronics1.83×
11EdekaShopping1.67×
12RossmannShopping1.63×
13Electric carCars & Mobility1.63×
14MoneyBusiness & Career1.61×
15VodafoneTechnology & Electronics1.60×
16ElectronicsTechnology & Electronics1.59×
17SparkasseBusiness & Career1.56×
18EBayShopping1.55×
19Netto Marken-DiscountShopping1.54×
20CommerzbankBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dow Jones Industrial Average audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dow Jones Industrial Average audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.43×
Need for SecurityCONSERVATISM1.31×
Career OrientationPOWER1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dow Jones Industrial Average audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
Early Adopter MentalityPOWER0.94×
Sports ActivityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dow Jones Industrial Average have in Germany?

Dow Jones Industrial Average has an estimated audience of 1,622,219 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Dow Jones Industrial Average fans?

39.7% of Dow Jones Industrial Average fans are female, 60.3% are male, with an average age of 41.7 years.

03

Which brands do Dow Jones Industrial Average fans like most?

Dow Jones Industrial Average fans show strongest brand affinity for Edeka (1.67×), Lieferando.de (1.83×), and EBay (1.55×) over the country average.

04

Where do Dow Jones Industrial Average fans live in Germany?

Dow Jones Industrial Average fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Dow Jones Industrial Average fans also like?

Beyond Dow Jones Industrial Average itself, the audience over-indexes on Lieferando.de (1.83×), EBay (1.55×), Netto Marken-Discount (1.54×), and Rossmann (1.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stock market audiences in Germany

See Dow Jones Industrial Average audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Dow Jones Industrial Average. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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