Dow Jones Industrial Average Audience in Germany
Dow Jones Industrial Average has an estimated audience of 1,622,219 people in Germany. 39.7% are female, 60.3% are male, average age 41.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Edeka, Lieferando.de, EBay, Netto Marken-Discount, Rossmann.
The average Dow Jones Industrial Average fan in Germany is 41.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Edeka, Lieferando.de, EBay, with strongest over-indexing on Edeka (1.67× the country average). Demographically, the Dow Jones Industrial Average audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Stock market
Demographics of Dow Jones Industrial Average fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 41.7 |
| Estimated audience size | 1,622,219 |
Audience persona
The typical Dow Jones Industrial Average fan in Germany is more male, around 41.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Edeka.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 426,359 | 1.64× |
| Nordrhein-Westfalen | 396,989 | 1.12× |
| Baden-Württemberg | 259,962 | 1.17× |
| Niedersachsen | 176,539 | 1.12× |
| Hessen | 128,733 | 1.04× |
| Rheinland-Pfalz | 88,911 | 1.09× |
| Sachsen | 78,093 | 0.98× |
| Berlin | 73,231 | 1.01× |
| Schleswig-Holstein | 43,898 | 0.75× |
| Brandenburg | 37,494 | 0.75× |
| Sachsen-Anhalt | 35,599 | 0.85× |
| Thüringen | 35,169 | 0.85× |
| Mecklenburg-Vorpommern | 34,002 | 1.1× |
| Hamburg | 33,603 | 0.92× |
| Saarland | 20,380 | 1.02× |
| Bremen | 8,199 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Edeka | 1.67× | Shopping |
| Lieferando.de | 1.83× | Food & Beverages |
| EBay | 1.55× | Shopping |
| Netto Marken-Discount | 1.54× | Shopping |
| Rossmann | 1.63× | Shopping |
| XForex | 11.03× | Business & Career |
| United Parcel Service | 2.95× | Business & Career |
| Mobile payment | 3.88× | Business & Career |
| Commerzbank | 1.51× | Business & Career |
| Vodafone | 1.6× | Technology & Electronics |
| Electronics | 1.59× | Technology & Electronics |
| Chat GPT | 1.83× | Technology & Electronics |
| Fielmann | 1.95× | Health |
| WeTransfer | 2.43× | Internet & Social Media |
| Sparkasse | 1.56× | Business & Career |
| Money | 1.61× | Business & Career |
| ServiceNow | 10.12× | Technology & Electronics |
| Electric car | 1.63× | Cars & Mobility |
| Western Union | 2.12× | Business & Career |
| Bandy | 6.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.66 |
| Need for Security | CONSERVATISM | 1.45 |
| Patriotism | CONSERVATISM | 1.37 |
| Indulgence | JOY | 1.3 |
| Career Orientation | POWER | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.8% |
| China | 7.7% |
| India | 5.3% |
See Dow Jones Industrial Average audiences in other countries
- Dow Jones Industrial Average — United States
- Dow Jones Industrial Average — United Kingdom
- Dow Jones Industrial Average — France
- Dow Jones Industrial Average — Italy
- Dow Jones Industrial Average — Spain
- Dow Jones Industrial Average — Brazil
- Dow Jones Industrial Average — Japan
- Dow Jones Industrial Average — South Korea
- Dow Jones Industrial Average — India
More Stock market audiences in Germany
- DAX (2,160,723)
- Nikkei 225 (866,785)
- NASDAQ-100 (507,858)
- Philippine Stock Exchange (413,090)
- FTSE 100 Index (234,622)
Frequently asked questions
How many fans does Dow Jones Industrial Average have in Germany?
Dow Jones Industrial Average has an estimated audience of 1,622,219 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Dow Jones Industrial Average fans?
39.7% of Dow Jones Industrial Average fans are female, 60.3% are male, with an average age of 41.7 years.
Which brands do Dow Jones Industrial Average fans like most?
Dow Jones Industrial Average fans show strongest brand affinity for Edeka (1.67×), Lieferando.de (1.83×), and EBay (1.55×) over the country average.
Where do Dow Jones Industrial Average fans live in Germany?
Dow Jones Industrial Average fans in Germany are most concentrated in Bayern (reach 426,359), Nordrhein-Westfalen (reach 396,989), and Baden-Württemberg (reach 259,962). These three regions account for the largest share of the active audience.
What other brands do Dow Jones Industrial Average fans also like?
Beyond Dow Jones Industrial Average itself, the audience over-indexes on Lieferando.de (1.83×), EBay (1.55×), Netto Marken-Discount (1.54×), and Rossmann (1.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dow Jones Industrial Average. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.