Rascasse Audience Intelligence

DAX Audience in Germany

A data profile of the people who buy, follow and care about DAX in Germany — modelled from more than twelve digital signal sources. DAX has an estimated audience of 2,160,722 people in Germany.

#1among Stock market in Germany#1800among Topic in Germany#305in Business & Career

The average DAX fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commerzbank, AutoScout24, Rheinmetall, with strongest over-indexing on Commerzbank (2.01× the country average).

Demographically, the DAX audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical DAX fan in Germany is more male, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Topic · Subtype: Stock market

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DAX profile in Germany.

Audience size
2.2M
in Germany
Gender
41.7%♀
58.3% male
Age
39.3
average years
Country rank
#3089
Topic in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DAX fans

41.7% are female, 58.3% are male, average age 39.3.

Fig. 02

Gender split

41.7%
Female
58.3%
Male
Demographic split for DAX audience in Germany
MetricValue
Female41.7%
Male58.3%
Average age39.3
Estimated audience size2,160,722
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the DAX audience in Germany
Age bracketShare%
16-1917%
20-2921%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

8.6%

of the worldwide DAX audience comes from Germany.

Worldwide audience distribution share by country for DAX
CountryShare
United States22.0%
Germany8.6%
Italy7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DAX audience in Germany is strongest.

Fig. 05

Top regions by affinity

DAX fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.29×
02Baden-Württemberg~400K1.21×
03Rheinland-Pfalz~100K1.13×
04Niedersachsen~200K1.12×
05Nordrhein-Westfalen~500K1.10×
06Schleswig-Holstein~80K1.08×
07Thüringen~60K1.06×
08Sachsen~100K1.02×
09Hessen~200K0.99×
10Sachsen-Anhalt~50K0.97×
11Saarland~30K0.96×
12Hamburg~40K0.90×
13Brandenburg~60K0.87×
14Bremen~20K0.84×
15Mecklenburg-Vorpommern~30K0.79×
16Berlin~70K0.69×
Fig. 06

Affinity by region

Affinity by region — DAX, Germany
0.69×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DAX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DAX audience
#·InterestCategoryAffinity×
01SchaefflerBusiness & Career4.67×
02TraderaShopping4.22×
03adidas RunningSports4.03×
04RheinmetallBusiness & Career3.57×
05BayWaBusiness & Career3.56×
06Financial institutionBusiness & Career3.21×
07Varieties of ArabicPolitics & Society3.10×
08WeTransferInternet & Social Media3.01×
09Mobile paymentBusiness & Career2.74×
10CommerzbankBusiness & Career2.01×
11PostbankBusiness & Career1.98×
12FanatikNews1.98×
13ReebokFashion & Accessoires1.98×
14AutoScout24Cars & Mobility1.92×
15Hair follicleBeauty & Wellness1.80×
16Petrol engineCars & Mobility1.72×
17Kino (band)Music & Radio1.62×
18Sportswear (activewear)Fashion & Accessoires1.57×
19Deutsche BankBusiness & Career1.53×
20RoadTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DAX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DAX audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.14×
Need for SecurityCONSERVATISM1.09×
Risk AppetiteTHRILL1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DAX audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
SpiritualityBALANCE0.84×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DAX have in Germany?

DAX has an estimated audience of 2,160,722 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of DAX fans?

41.7% of DAX fans are female, 58.3% are male, with an average age of 39.3 years.

03

Which brands do DAX fans like most?

DAX fans show strongest brand affinity for Commerzbank (2.01×), AutoScout24 (1.92×), and Rheinmetall (3.57×) over the country average.

04

Where do DAX fans live in Germany?

DAX fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do DAX fans also like?

Beyond DAX itself, the audience over-indexes on AutoScout24 (1.92×), Rheinmetall (3.57×), WeTransfer (3.01×), and Postbank (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stock market audiences in Germany

See DAX audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for DAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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