DAX Audience in Germany
DAX has an estimated audience of 2,160,722 people in Germany. 41.7% are female, 58.3% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commerzbank, AutoScout24, Postbank, WeTransfer, Rheinmetall.
The average DAX fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commerzbank, AutoScout24, Postbank, with strongest over-indexing on Commerzbank (2.01× the country average). Demographically, the DAX audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Stock market
Demographics of DAX fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 39.3 |
| Estimated audience size | 2,160,722 |
Audience persona
The typical DAX fan in Germany is more male, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 533,113 | 1.13× |
| Bayern | 458,957 | 1.32× |
| Baden-Württemberg | 360,251 | 1.22× |
| Niedersachsen | 237,281 | 1.13× |
| Hessen | 167,637 | 1.02× |
| Rheinland-Pfalz | 121,210 | 1.12× |
| Sachsen | 107,289 | 1.01× |
| Schleswig-Holstein | 82,477 | 1.06× |
| Berlin | 72,951 | 0.76× |
| Brandenburg | 57,881 | 0.86× |
| Thüringen | 55,434 | 1.01× |
| Sachsen-Anhalt | 52,306 | 0.93× |
| Hamburg | 46,638 | 0.96× |
| Mecklenburg-Vorpommern | 31,429 | 0.76× |
| Saarland | 24,172 | 0.91× |
| Bremen | 14,875 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 2.01× | Business & Career |
| AutoScout24 | 1.92× | Cars & Mobility |
| Postbank | 1.98× | Business & Career |
| WeTransfer | 3.01× | Internet & Social Media |
| Rheinmetall | 3.57× | Business & Career |
| BayWa | 3.56× | Business & Career |
| Sportswear (activewear) | 1.57× | Fashion & Accessoires |
| Petrol engine | 1.72× | Cars & Mobility |
| Mobile payment | 2.74× | Business & Career |
| Deutsche Bank | 1.53× | Business & Career |
| Financial institution | 3.21× | Business & Career |
| Schaeffler | 4.67× | Business & Career |
| Tradera | 4.22× | Shopping |
| Kino (band) | 1.62× | Music & Radio |
| Hair follicle | 1.8× | Beauty & Wellness |
| adidas Running | 4.03× | Sports |
| Varieties of Arabic | 3.1× | Politics & Society |
| Fanatik | 1.98× | News |
| Reebok | 1.98× | Fashion & Accessoires |
| Road | 1.53× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.67 |
| Patriotism | CONSERVATISM | 1.21 |
| Early Adopter Mentality | POWER | 1.16 |
| Family Orientation | CONSERVATISM | 1.16 |
| Luxury Orientation | PREMIUM | 1.11 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Germany | 8.6% |
| Italy | 7.3% |
See DAX audiences in other countries
More Stock market audiences in Germany
- Dow Jones Industrial Average (1,622,219)
- Nikkei 225 (866,785)
- NASDAQ-100 (507,858)
- Philippine Stock Exchange (413,090)
- FTSE 100 Index (234,622)
Frequently asked questions
How many fans does DAX have in Germany?
DAX has an estimated audience of 2,160,722 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of DAX fans?
41.7% of DAX fans are female, 58.3% are male, with an average age of 39.3 years.
Which brands do DAX fans like most?
DAX fans show strongest brand affinity for Commerzbank (2.01×), AutoScout24 (1.92×), and Postbank (1.98×) over the country average.
Where do DAX fans live in Germany?
DAX fans in Germany are most concentrated in Nordrhein-Westfalen (reach 533,113), Bayern (reach 458,957), and Baden-Württemberg (reach 360,251). These three regions account for the largest share of the active audience.
What other brands do DAX fans also like?
Beyond DAX itself, the audience over-indexes on AutoScout24 (1.92×), Postbank (1.98×), WeTransfer (3.01×), and Rheinmetall (3.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DAX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.