Tradera Audience in Germany
Tradera has an estimated audience of 739,089 people in Germany. 41.7% are female, 58.3% are male, average age 44.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: EBay, Node.js, JavaScript, Netto Marken-Discount, Ernsting's family.
The average Tradera fan in Germany is 44.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include EBay, Node.js, JavaScript, with strongest over-indexing on EBay (4.5× the country average). Demographically, the Tradera audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Tradera fans
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 44.8 |
| Estimated audience size | 739,089 |
Audience persona
The typical Tradera fan in Germany is more male, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for EBay.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 163,715 | 1.01× |
| Baden-Württemberg | 104,323 | 1.03× |
| Bayern | 94,056 | 0.79× |
| Niedersachsen | 75,167 | 1.05× |
| Sachsen | 54,238 | 1.5× |
| Hessen | 51,719 | 0.92× |
| Berlin | 39,589 | 1.2× |
| Brandenburg | 36,194 | 1.58× |
| Schleswig-Holstein | 30,996 | 1.17× |
| Mecklenburg-Vorpommern | 25,826 | 1.83× |
| Hamburg | 21,331 | 1.28× |
| Rheinland-Pfalz | 19,997 | 0.54× |
| Thüringen | 8,924 | 0.47× |
| Sachsen-Anhalt | 7,851 | 0.41× |
| Saarland | 5,705 | 0.63× |
| Bremen | 3,762 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EBay | 4.5× | Shopping |
| Node.js | 8.67× | Technology & Electronics |
| JavaScript | 6.29× | Technology & Electronics |
| Netto Marken-Discount | 2.53× | Shopping |
| Ernsting's family | 4.17× | Shopping |
| Python (programming language) | 5.94× | Technology & Electronics |
| Rossmann | 2.7× | Shopping |
| C++ | 5.85× | Technology & Electronics |
| San Jose, California | 8.77× | Travel & Leisure |
| Mobile payment | 6.15× | Business & Career |
| Aral AG | 2.44× | Cars & Mobility |
| Kaufland | 2.07× | Shopping |
| Xoom Corporation | 10.35× | Technology & Electronics |
| Edeka | 1.93× | Shopping |
| AutoScout24 | 2.11× | Cars & Mobility |
| Credit cards | 3.21× | Business & Career |
| Discount stores | 1.66× | Shopping |
| Temu | 2.61× | Shopping |
| Elon Musk | 4.74× | Business & Career |
| REWE | 1.81× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.47 |
| Indulgence | JOY | 1.42 |
| Tradition | CONSERVATISM | 1.38 |
| Patriotism | CONSERVATISM | 1.29 |
| Price Sensitivity | PREMIUM | 1.25 |
| Family Orientation | CONSERVATISM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Sweden | 67.4% |
| Germany | 7.4% |
| Italy | 5.5% |
See Tradera audiences in other countries
More Shopping audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Tradera have in Germany?
Tradera has an estimated audience of 739,089 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Tradera fans?
41.7% of Tradera fans are female, 58.3% are male, with an average age of 44.8 years.
Which brands do Tradera fans like most?
Tradera fans show strongest brand affinity for EBay (4.5×), Node.js (8.67×), and JavaScript (6.29×) over the country average.
Where do Tradera fans live in Germany?
Tradera fans in Germany are most concentrated in Nordrhein-Westfalen (reach 163,715), Baden-Württemberg (reach 104,323), and Bayern (reach 94,056). These three regions account for the largest share of the active audience.
What other brands do Tradera fans also like?
Beyond Tradera itself, the audience over-indexes on Node.js (8.67×), JavaScript (6.29×), Netto Marken-Discount (2.53×), and Ernsting's family (4.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tradera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.