Tradera Audience in Germany
A data profile of the people who buy, follow and care about Tradera in Germany — modelled from more than twelve digital signal sources. Tradera has an estimated audience of 743,014 people in Germany.
The average Tradera fan in Germany is 44.8 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include EBay, Node.js, JavaScript, with strongest over-indexing on EBay (4.5× the country average).
Demographically, the Tradera audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Need for Security, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Tradera fan in Germany is more male, around 44.8 years old, with strong Need for Security tendencies and a notable affinity for EBay.
At a glance
The key figures that characterise the Tradera profile in Germany.
Search interest · 12-month trend
Audience demographics of Tradera
41.7% are female, 58.3% are male, average age 44.8.
Gender split
| Metric | Value |
|---|---|
| Female | 41.7% |
| Male | 58.3% |
| Average age | 44.8 |
| Estimated audience size | 743,014 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 31% |
Worldwide distribution
of the worldwide Tradera audience comes from Germany.
| Country | Share |
|---|---|
| Sweden | 67.8% |
| Germany | 7.3% |
| Italy | 5.4% |
Geography
Where the Tradera audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~20K | 1.55× | |
| 02 | Brandenburg | ~30K | 1.39× | |
| 03 | Sachsen | ~50K | 1.37× | |
| 04 | Schleswig-Holstein | ~30K | 1.20× | |
| 05 | Saarland | ~10K | 1.19× | |
| 06 | Hamburg | ~20K | 1.14× | |
| 07 | Berlin | ~40K | 1.09× | |
| 08 | Niedersachsen | ~80K | 1.07× | |
| 09 | Nordrhein-Westfalen | ~200K | 1.05× | |
| 10 | Baden-Württemberg | ~90K | 0.94× | |
| 11 | Hessen | ~50K | 0.88× | |
| 12 | Bremen | ~6K | 0.88× | |
| 13 | Bayern | ~100K | 0.85× | |
| 14 | Rheinland-Pfalz | ~30K | 0.75× | |
| 15 | Thüringen | ~10K | 0.69× | |
| 16 | Sachsen-Anhalt | ~10K | 0.67× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Tradera audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xoom Corporation | Technology & Electronics | 10.35× | ||
| 02 | San Jose, California | Travel & Leisure | 8.77× | ||
| 03 | Node.js | Technology & Electronics | 8.67× | ||
| 04 | JavaScript | Technology & Electronics | 6.29× | ||
| 05 | Mobile payment | Business & Career | 6.15× | ||
| 06 | Python (programming language) | Technology & Electronics | 5.94× | ||
| 07 | C++ | Technology & Electronics | 5.85× | ||
| 08 | EBay | Shopping | 4.50× | ||
| 09 | Ernsting's family | Shopping | 4.17× | ||
| 10 | Credit cards | Business & Career | 3.21× | ||
| 11 | Rossmann | Shopping | 2.70× | ||
| 12 | Temu | Shopping | 2.61× | ||
| 13 | Netto Marken-Discount | Shopping | 2.53× | ||
| 14 | Digital distribution | Business & Career | 2.29× | ||
| 15 | AutoScout24 | Cars & Mobility | 2.11× | ||
| 16 | Kaufland | Shopping | 2.07× | ||
| 17 | Edeka | Shopping | 1.93× | ||
| 18 | Internet & Social Media | 1.82× | |||
| 19 | REWE | Shopping | 1.81× | ||
| 20 | Discount stores | Shopping | 1.66× |
Personality of the Tradera audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.62× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Indulgence | JOY | 1.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Early Adopter Mentality | POWER | 0.86× | |
| Sports Activity | POWER | 0.90× |
Frequently asked questions
How many fans does Tradera have in Germany?
Tradera has an estimated audience of 743,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tradera fans?
41.7% of Tradera fans are female, 58.3% are male, with an average age of 44.8 years.
Which brands do Tradera fans like most?
Tradera fans show strongest brand affinity for EBay (4.5×), Node.js (8.67×), and JavaScript (6.29×) over the country average.
Where do Tradera fans live in Germany?
Tradera fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Tradera fans also like?
Beyond Tradera itself, the audience over-indexes on Node.js (8.67×), JavaScript (6.29×), Ernsting's family (4.17×), and Netto Marken-Discount (2.53×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
See Tradera audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tradera. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.