Xoom Corporation Audience in Germany
Xoom Corporation has an estimated audience of 692,979 people in Germany. 43.9% are female, 56.1% are male, average age 43.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Satire, German television comedy, Headphones, C++.
The average Xoom Corporation fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Satire, German television comedy, with strongest over-indexing on Western Union (13.91× the country average). Demographically, the Xoom Corporation audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Xoom Corporation fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 43.9 |
| Estimated audience size | 692,979 |
Audience persona
The typical Xoom Corporation fan in Germany is more male, around 43.9 years old, with strong Tradition tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,129 | 1.22× |
| Bayern | 119,895 | 1.08× |
| Baden-Württemberg | 97,213 | 1.03× |
| Niedersachsen | 71,028 | 1.06× |
| Hessen | 67,355 | 1.28× |
| Berlin | 38,073 | 1.23× |
| Rheinland-Pfalz | 36,799 | 1.06× |
| Sachsen | 29,424 | 0.87× |
| Schleswig-Holstein | 23,377 | 0.94× |
| Brandenburg | 19,564 | 0.91× |
| Hamburg | 17,485 | 1.12× |
| Thüringen | 15,372 | 0.87× |
| Sachsen-Anhalt | 12,763 | 0.71× |
| Mecklenburg-Vorpommern | 9,778 | 0.74× |
| Saarland | 7,902 | 0.93× |
| Bremen | 5,773 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 13.91× | Business & Career |
| Satire | 8.81× | Literature |
| German television comedy | 10.12× | Movies & TV |
| Headphones | 8.07× | Technology & Electronics |
| C++ | 7.1× | Technology & Electronics |
| Netto Marken-Discount | 2.6× | Shopping |
| Hygiene | 3.55× | Beauty & Wellness |
| Allgäu | 6.24× | Travel & Leisure |
| REWE | 2.12× | Shopping |
| Uncharted | 13.89× | Games |
| Country rap | 5.6× | Music & Radio |
| Pets | 1.68× | Pets & Animals |
| Antivirus software | 8.34× | Technology & Electronics |
| Automobiles | 1.77× | Cars & Mobility |
| Maine Coon | 3.81× | Pets & Animals |
| Family | 1.68× | Kids & Family |
| Aldi | 1.78× | Shopping |
| Freeware | 2.12× | Technology & Electronics |
| Obi (store) | 1.67× | Shopping |
| Stuttgart | 2.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.23 |
| Need for Security | CONSERVATISM | 1.15 |
| Patriotism | CONSERVATISM | 1.12 |
| Sports Activity | POWER | 1.11 |
| Pet Ownership | JOY | 1.07 |
| Early Adopter Mentality | POWER | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 49.3% |
| Germany | 10.5% |
| United Kingdom | 9.0% |
See Xoom Corporation audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Xoom Corporation have in Germany?
Xoom Corporation has an estimated audience of 692,979 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Xoom Corporation fans?
43.9% of Xoom Corporation fans are female, 56.1% are male, with an average age of 43.9 years.
Which brands do Xoom Corporation fans like most?
Xoom Corporation fans show strongest brand affinity for Western Union (13.91×), Satire (8.81×), and German television comedy (10.12×) over the country average.
Where do Xoom Corporation fans live in Germany?
Xoom Corporation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,129), Bayern (reach 119,895), and Baden-Württemberg (reach 97,213). These three regions account for the largest share of the active audience.
What other brands do Xoom Corporation fans also like?
Beyond Xoom Corporation itself, the audience over-indexes on Satire (8.81×), German television comedy (10.12×), Headphones (8.07×), and C++ (7.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Xoom Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.