Xoom Corporation Audience in United States

Xoom Corporation has an estimated audience of 3,260,849 people in United States. 55.2% are female, 44.8% are male, average age 49.2. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, DeviantArt.

The average Xoom Corporation fan in United States is 49.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (18.61× the country average). Demographically, the Xoom Corporation audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Xoom Corporation fans

Demographic split for Xoom Corporation audience in United States
MetricValue
Female55.2%
Male44.8%
Average age49.2
Estimated audience size3,260,849

Audience persona

The typical Xoom Corporation fan in United States is more female, around 49.2 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Xoom Corporation in United States
RegionReachAffinity
California819,2912.28×
Texas654,6182.34×
Florida299,3241.36×
New York207,2091.14×
Georgia176,5181.76×
Illinois174,9171.61×
New Jersey137,3971.66×
North Carolina118,6411.21×
Arizona114,4691.72×
Virginia97,4291.23×
Washington94,5641.45×
Pennsylvania84,3140.77×
Maryland72,5341.29×
Massachusetts67,7121.05×
Michigan63,3090.74×
Ohio62,6550.62×
Nevada58,9361.87×
Colorado52,6031.02×
Oklahoma51,8391.43×
Indiana51,4020.86×
Tennessee48,3060.74×
Oregon40,8161.09×
Missouri38,3690.73×
South Carolina37,5340.77×
Minnesota36,9530.79×
Connecticut36,1401.11×
Wisconsin34,6530.71×
Alabama29,7620.65×
Utah29,5231.01×
Kansas26,8111.04×
Louisiana24,8210.59×
Kentucky24,7800.61×
Arkansas23,8540.89×
New Mexico22,2391.36×
Iowa21,7510.81×
Nebraska14,9750.92×
Mississippi13,6650.51×
Idaho12,6310.77×
Hawaii12,4540.89×
Washington, District of Columbia9,7751×
New Hampshire9,0050.7×
Delaware8,4610.94×
Rhode Island7,4530.72×
Alaska7,3081.05×
West Virginia5,7610.38×
Maine4,5460.39×
Montana3,9790.44×
South Dakota3,7580.5×
North Dakota3,2540.49×
Wyoming2,9350.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Xoom Corporation audience
BrandAffinityCategory
Capital One18.61×Business & Career
Google Maps13.24×Internet & Social Media
CarGurus17.4×Cars & Mobility
Indeed.com10.95×Business & Career
DeviantArt16.32×Internet & Social Media
Billy Bob Thornton18.32×Movies & TV
Circle K14.5×Shopping
AccuWeather12.56×Home & Garden
Diane Keaton11.77×Movies & TV
Bruce Willis12.77×Movies & TV
Enterprise Rent-A-Car10.51×Cars & Mobility
Beetlejuice8.24×Movies & TV
Khan Academy14.12×Business & Career
Google News9.65×News
Aaron Rodgers10.05×Sports
Clint Eastwood13.33×Movies & TV
Demi Moore13.64×Movies & TV
Pierce Brosnan17.99×Movies & TV
PSV Eindhoven52.9×Sports
Jeff Bezos16.23×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Xoom Corporation audience
TraitClusterScore
Risk AppetiteTHRILL2.35
Quality AwarenessPREMIUM1.77
Price SensitivityPREMIUM1.38
Need for SecurityCONSERVATISM1.34
Luxury OrientationPREMIUM1.26
Urban LifestyleOPEN1.19

Worldwide distribution

Worldwide audience distribution share by country for Xoom Corporation
CountryShare
United States49.3%
Germany10.5%
United Kingdom9.0%

See Xoom Corporation audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Xoom Corporation have in United States?

Xoom Corporation has an estimated audience of 3,260,849 people in United States, concentrated in California and Texas.

What is the gender split and age of Xoom Corporation fans?

55.2% of Xoom Corporation fans are female, 44.8% are male, with an average age of 49.2 years.

Which brands do Xoom Corporation fans like most?

Xoom Corporation fans show strongest brand affinity for Capital One (18.61×), Google Maps (13.24×), and CarGurus (17.4×) over the country average.

Where do Xoom Corporation fans live in United States?

Xoom Corporation fans in United States are most concentrated in California (reach 819,291), Texas (reach 654,618), and Florida (reach 299,324). These three regions account for the largest share of the active audience.

What other brands do Xoom Corporation fans also like?

Beyond Xoom Corporation itself, the audience over-indexes on Google Maps (13.24×), CarGurus (17.4×), Indeed.com (10.95×), and DeviantArt (16.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Xoom Corporation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.