Rascasse Audience Intelligence

Loudspeaker Audience in Germany

A data profile of the people who buy, follow and care about Loudspeaker in Germany — modelled from more than twelve digital signal sources. Loudspeaker has an estimated audience of 3,337,098 people in Germany.

#1141among Topic in Germany#110in Technology & Electronics

The average Loudspeaker fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, WhatsApp, Bild, with strongest over-indexing on AutoScout24 (3.15× the country average).

Demographically, the Loudspeaker audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Loudspeaker fan in Germany is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loudspeaker profile in Germany.

Audience size
3.3M
in Germany
Gender
32.9%♀
67.1% male
Age
39.2
average years
Country rank
#1860
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loudspeaker fans

32.9% are female, 67.1% are male, average age 39.2.

Fig. 02

Gender split

32.9%
Female
67.1%
Male
Demographic split for Loudspeaker audience in Germany
MetricValue
Female32.9%
Male67.1%
Average age39.2
Estimated audience size3,337,098
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Loudspeaker audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Loudspeaker audience comes from Germany.

Worldwide audience distribution share by country for Loudspeaker
CountryShare
United States23.9%
United Kingdom6.1%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loudspeaker audience in Germany is strongest.

Fig. 05

Top regions by affinity

Loudspeaker fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~300K1.08×
02Nordrhein-Westfalen~800K1.07×
03Sachsen~200K1.06×
04Saarland~40K1.06×
05Baden-Württemberg~500K1.05×
06Schleswig-Holstein~100K1.04×
07Thüringen~90K1.03×
08Bayern~500K1.02×
09Bremen~30K0.99×
10Rheinland-Pfalz~200K0.98×
11Sachsen-Anhalt~80K0.98×
12Brandenburg~100K0.97×
13Berlin~100K0.95×
14Hamburg~70K0.94×
15Hessen~200K0.93×
16Mecklenburg-Vorpommern~60K0.91×
Fig. 06

Affinity by region

Affinity by region — Loudspeaker, Germany
0.91×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loudspeaker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loudspeaker audience
#·InterestCategoryAffinity×
01MicrophoneMusic & Radio6.68×
02AutoScout24Cars & Mobility3.15×
03VodafoneTechnology & Electronics2.82×
04Streaming mediaTechnology & Electronics2.75×
05SparkasseBusiness & Career2.72×
06WhatsAppInternet & Social Media2.67×
07FreewareTechnology & Electronics2.60×
08ZDFMovies & TV2.55×
09Deutsche BahnCars & Mobility2.40×
10RadioTechnology & Electronics2.38×
11BildNews2.33×
12REWEShopping2.32×
13KauflandShopping2.29×
14EBayShopping2.22×
15Comedy moviesMovies & TV2.19×
16EdekaShopping2.14×
17AnimalPets & Animals2.13×
18UkrainiansMusic & Radio1.90×
19SoftwareTechnology & Electronics1.89×
20GermanyTravel & Leisure1.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loudspeaker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loudspeaker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.06×
SpiritualityBALANCE1.84×
Need for SecurityCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loudspeaker audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
Pet OwnershipJOY0.99×
Sports ActivityPOWER1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loudspeaker have in Germany?

Loudspeaker has an estimated audience of 3,337,098 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Loudspeaker fans?

32.9% of Loudspeaker fans are female, 67.1% are male, with an average age of 39.2 years.

03

Which brands do Loudspeaker fans like most?

Loudspeaker fans show strongest brand affinity for AutoScout24 (3.15×), WhatsApp (2.67×), and Bild (2.33×) over the country average.

04

Where do Loudspeaker fans live in Germany?

Loudspeaker fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Loudspeaker fans also like?

Beyond Loudspeaker itself, the audience over-indexes on WhatsApp (2.67×), Bild (2.33×), Germany (1.73×), and Vodafone (2.82×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Loudspeaker audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Loudspeaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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