Microphone Audience in Germany
Microphone has an estimated audience of 2,102,643 people in Germany. 34.3% are female, 65.7% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Melbourne, Headphones, Ryanair, Tagesschau, Pets.
The average Microphone fan in Germany is 39.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Melbourne, Headphones, Ryanair, with strongest over-indexing on Melbourne (19.32× the country average). Demographically, the Microphone audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Microphone fans
| Metric | Value |
|---|---|
| Female | 34.3% |
| Male | 65.7% |
| Average age | 39.8 |
| Estimated audience size | 2,102,643 |
Audience persona
The typical Microphone fan in Germany is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Melbourne.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 531,686 | 1.16× |
| Bayern | 336,832 | 1× |
| Baden-Württemberg | 304,656 | 1.06× |
| Niedersachsen | 223,029 | 1.09× |
| Hessen | 151,974 | 0.95× |
| Sachsen | 113,969 | 1.11× |
| Rheinland-Pfalz | 104,962 | 1× |
| Berlin | 89,645 | 0.95× |
| Schleswig-Holstein | 75,297 | 1× |
| Brandenburg | 67,963 | 1.04× |
| Thüringen | 53,811 | 1× |
| Sachsen-Anhalt | 52,011 | 0.95× |
| Hamburg | 46,009 | 0.97× |
| Mecklenburg-Vorpommern | 35,957 | 0.9× |
| Saarland | 23,010 | 0.89× |
| Bremen | 16,842 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Melbourne | 19.32× | Travel & Leisure |
| Headphones | 9.16× | Technology & Electronics |
| Ryanair | 2.72× | Travel & Leisure |
| Tagesschau | 1.75× | Movies & TV |
| Pets | 1.64× | Pets & Animals |
| Musical instrument | 2.86× | Music & Radio |
| Hygiene | 2.72× | Beauty & Wellness |
| Synthesizer | 8.13× | Music & Radio |
| Automobiles | 1.58× | Cars & Mobility |
| S.S.C. Napoli | 5.93× | Sports |
| Philips | 3.27× | Technology & Electronics |
| Vacations | 2.08× | Travel & Leisure |
| Satire | 3.17× | Literature |
| Reverb.com | 20.58× | Shopping |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Fressnapf | 2.56× | Shopping |
| Alarm clock | 9.89× | Home & Garden |
| German language | 1.97× | Politics & Society |
| Westdeutscher Rundfunk | 2.57× | Movies & TV |
| Call centre | 6.18× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.67 |
| Sports Activity | POWER | 1.43 |
| Design Affinity | PREMIUM | 1.41 |
| Tradition | CONSERVATISM | 1.34 |
| Early Adopter Mentality | POWER | 1.33 |
| Indulgence | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 6.9% |
| France | 4.2% |
See Microphone audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Microphone have in Germany?
Microphone has an estimated audience of 2,102,643 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Microphone fans?
34.3% of Microphone fans are female, 65.7% are male, with an average age of 39.8 years.
Which brands do Microphone fans like most?
Microphone fans show strongest brand affinity for Melbourne (19.32×), Headphones (9.16×), and Ryanair (2.72×) over the country average.
Where do Microphone fans live in Germany?
Microphone fans in Germany are most concentrated in Nordrhein-Westfalen (reach 531,686), Bayern (reach 336,832), and Baden-Württemberg (reach 304,656). These three regions account for the largest share of the active audience.
What other brands do Microphone fans also like?
Beyond Microphone itself, the audience over-indexes on Headphones (9.16×), Ryanair (2.72×), Tagesschau (1.75×), and Pets (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Microphone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.