Melbourne Audience in Germany
Melbourne has an estimated audience of 1,375,919 people in Germany. 49.0% are female, 51.0% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Brother’s Keeper, Every Time I Die, Eighteen Visions, WNS Global Services, The Damned Things.
The average Melbourne fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Brother’s Keeper, Every Time I Die, Eighteen Visions, with strongest over-indexing on Brother’s Keeper (1991.62× the country average). Demographically, the Melbourne audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Melbourne fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 39.9 |
| Estimated audience size | 1,375,919 |
Audience persona
The typical Melbourne fan in Germany is balanced, around 39.9 years old, with strong Tradition tendencies and a notable affinity for Brother’s Keeper.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 332,067 | 1.1× |
| Bayern | 272,067 | 1.23× |
| Baden-Württemberg | 228,474 | 1.22× |
| Hessen | 129,210 | 1.23× |
| Niedersachsen | 125,549 | 0.94× |
| Berlin | 84,664 | 1.38× |
| Rheinland-Pfalz | 63,124 | 0.92× |
| Sachsen | 62,965 | 0.93× |
| Schleswig-Holstein | 48,367 | 0.98× |
| Hamburg | 39,220 | 1.26× |
| Brandenburg | 34,947 | 0.82× |
| Thüringen | 31,334 | 0.89× |
| Sachsen-Anhalt | 23,962 | 0.67× |
| Mecklenburg-Vorpommern | 17,366 | 0.66× |
| Bremen | 12,551 | 1.07× |
| Saarland | 11,833 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brother’s Keeper | 1991.62× | Music & Radio |
| Every Time I Die | 1991.62× | Music & Radio |
| Eighteen Visions | 1991.62× | Music & Radio |
| WNS Global Services | 995.81× | Business & Career |
| The Damned Things | 1116.89× | Music & Radio |
| Cave In | 641.92× | Music & Radio |
| Greyhaven | 1106.61× | Music & Radio |
| The Armed | 672.41× | Music & Radio |
| Palm Reader | 131.41× | Music & Radio |
| Victoria (Australia) | 64.44× | Travel & Leisure |
| Microphone | 10.87× | Music & Radio |
| Brisbane | 27.28× | Travel & Leisure |
| The Callous Daoboys | 228.24× | Music & Radio |
| Shazam (service) | 14.45× | Music & Radio |
| African-American music | 4.17× | Music & Radio |
| Singer-songwriter | 3.91× | Music & Radio |
| Perth | 28.7× | Travel & Leisure |
| Business and industry | 1.51× | Business & Career |
| Loudspeaker | 5.1× | Technology & Electronics |
| Cover version | 3.62× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.57 |
| Spirituality | BALANCE | 1.52 |
| Patriotism | CONSERVATISM | 1.51 |
| Sustainability | BALANCE | 1.5 |
| Sports Activity | POWER | 1.42 |
| Community Orientation | OPEN | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Australia | 15.8% |
| United Kingdom | 7.6% |
See Melbourne audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Melbourne have in Germany?
Melbourne has an estimated audience of 1,375,919 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Melbourne fans?
49.0% of Melbourne fans are female, 51.0% are male, with an average age of 39.9 years.
Which brands do Melbourne fans like most?
Melbourne fans show strongest brand affinity for Brother’s Keeper (1991.62×), Every Time I Die (1991.62×), and Eighteen Visions (1991.62×) over the country average.
Where do Melbourne fans live in Germany?
Melbourne fans in Germany are most concentrated in Nordrhein-Westfalen (reach 332,067), Bayern (reach 272,067), and Baden-Württemberg (reach 228,474). These three regions account for the largest share of the active audience.
What other brands do Melbourne fans also like?
Beyond Melbourne itself, the audience over-indexes on Every Time I Die (1991.62×), Eighteen Visions (1991.62×), WNS Global Services (995.81×), and The Damned Things (1116.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Melbourne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.