Brisbane Audience in Germany
Brisbane has an estimated audience of 293,835 people in Germany. 50.2% are female, 49.8% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jab Tak Hai Jaan, JDSU, Israel, HODINKEE, Medieval fantasy.
The average Brisbane fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jab Tak Hai Jaan, JDSU, Israel, with strongest over-indexing on Jab Tak Hai Jaan (32.86× the country average). Demographically, the Brisbane audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Brisbane fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.6 |
| Estimated audience size | 293,835 |
Audience persona
The typical Brisbane fan in Germany is balanced, around 38.6 years old, with strong Travelling tendencies and a notable affinity for Jab Tak Hai Jaan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,276 | 1.11× |
| Bayern | 59,294 | 1.26× |
| Baden-Württemberg | 47,652 | 1.19× |
| Niedersachsen | 28,565 | 1× |
| Hessen | 28,448 | 1.27× |
| Berlin | 16,316 | 1.24× |
| Rheinland-Pfalz | 14,345 | 0.97× |
| Sachsen | 12,275 | 0.85× |
| Schleswig-Holstein | 10,787 | 1.02× |
| Hamburg | 8,063 | 1.21× |
| Brandenburg | 7,832 | 0.86× |
| Thüringen | 5,836 | 0.78× |
| Sachsen-Anhalt | 4,996 | 0.66× |
| Mecklenburg-Vorpommern | 4,641 | 0.83× |
| Saarland | 2,609 | 0.72× |
| Bremen | 2,577 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jab Tak Hai Jaan | 32.86× | Movies & TV |
| JDSU | 5.37× | Business & Career |
| Israel | 2.9× | Travel & Leisure |
| HODINKEE | 13.91× | Fashion & Accessoires |
| Medieval fantasy | 13.78× | Literature |
| Stradivarius | 1.97× | Shopping |
| Pillow | 1.67× | Home & Garden |
| Unique Gifts | 1.54× | Shopping |
| Este, Veneto | 2.78× | Travel & Leisure |
| Högl | 8.24× | Fashion & Accessoires |
| Mae Hong Son Province | 14.03× | Travel & Leisure |
| Urban horticulture | 1.52× | Home & Garden |
| 3D printing | 1.83× | Technology & Electronics |
| Škoda Kodiaq | 1.7× | Cars & Mobility |
| Buying a House | 4.86× | Home & Garden |
| Nationality | 2.24× | Politics & Society |
| Corona (band) | 1.73× | Music & Radio |
| Nurse education | 1.59× | Kids & Family |
| Esra Erol | 3.53× | Movies & TV |
| Surveillance aircraft | 3.36× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.66 |
| Spirituality | BALANCE | 1.7 |
| Sustainability | BALANCE | 1.58 |
| Urban Lifestyle | OPEN | 1.48 |
| Community Orientation | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 44.8% |
| United States | 10.3% |
| United Kingdom | 5.2% |
See Brisbane audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Brisbane have in Germany?
Brisbane has an estimated audience of 293,835 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brisbane fans?
50.2% of Brisbane fans are female, 49.8% are male, with an average age of 38.6 years.
Which brands do Brisbane fans like most?
Brisbane fans show strongest brand affinity for Jab Tak Hai Jaan (32.86×), JDSU (5.37×), and Israel (2.9×) over the country average.
Where do Brisbane fans live in Germany?
Brisbane fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,276), Bayern (reach 59,294), and Baden-Württemberg (reach 47,652). These three regions account for the largest share of the active audience.
What other brands do Brisbane fans also like?
Beyond Brisbane itself, the audience over-indexes on JDSU (5.37×), Israel (2.9×), HODINKEE (13.91×), and Medieval fantasy (13.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brisbane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.