Brisbane Audience in Germany
Brisbane has an estimated audience of 293,835 people in Germany. 50.2% are female, 49.8% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chongqing, Javier Bardem, Robin Williams, Melbourne, Japan Airlines.
The average Brisbane fan in Germany is 38.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chongqing, Javier Bardem, Robin Williams, with strongest over-indexing on Chongqing (96.84× the country average). Demographically, the Brisbane audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Brisbane fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 38.6 |
| Estimated audience size | 293,835 |
Audience persona
The typical Brisbane fan in Germany is balanced, around 38.6 years old, with strong Travelling tendencies and a notable affinity for Chongqing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,276 | 1.11× |
| Bayern | 59,294 | 1.26× |
| Baden-Württemberg | 47,652 | 1.19× |
| Niedersachsen | 28,565 | 1× |
| Hessen | 28,448 | 1.27× |
| Berlin | 16,316 | 1.24× |
| Rheinland-Pfalz | 14,345 | 0.97× |
| Sachsen | 12,275 | 0.85× |
| Schleswig-Holstein | 10,787 | 1.02× |
| Hamburg | 8,063 | 1.21× |
| Brandenburg | 7,832 | 0.86× |
| Thüringen | 5,836 | 0.78× |
| Sachsen-Anhalt | 4,996 | 0.66× |
| Mecklenburg-Vorpommern | 4,641 | 0.83× |
| Saarland | 2,609 | 0.72× |
| Bremen | 2,577 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chongqing | 96.84× | Travel & Leisure |
| Javier Bardem | 32.86× | Movies & TV |
| Robin Williams | 22× | Movies & TV |
| Melbourne | 20.65× | Travel & Leisure |
| Japan Airlines | 39.68× | Travel & Leisure |
| Mila Kunis | 18.2× | Movies & TV |
| Austrian Airlines | 20× | Travel & Leisure |
| Satire | 8.81× | Literature |
| Cathay Pacific | 20× | Travel & Leisure |
| Heavysaurus | 15.17× | Music & Radio |
| AirAsia | 24.04× | Travel & Leisure |
| Country rap | 7.47× | Music & Radio |
| German television comedy | 7× | Movies & TV |
| Hugendubel | 5.18× | Shopping |
| Brewing | 6.09× | Food & Beverages |
| Canada | 3.7× | Travel & Leisure |
| China Airlines | 23.15× | Travel & Leisure |
| CheapOair | 61.74× | Travel & Leisure |
| Motor oil | 5.98× | Cars & Mobility |
| Headphones | 4.96× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.66 |
| Spirituality | BALANCE | 1.7 |
| Sustainability | BALANCE | 1.58 |
| Urban Lifestyle | OPEN | 1.48 |
| Community Orientation | OPEN | 1.48 |
| Design Affinity | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Australia | 44.8% |
| United States | 10.3% |
| United Kingdom | 5.2% |
See Brisbane audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Brisbane have in Germany?
Brisbane has an estimated audience of 293,835 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Brisbane fans?
50.2% of Brisbane fans are female, 49.8% are male, with an average age of 38.6 years.
Which brands do Brisbane fans like most?
Brisbane fans show strongest brand affinity for Chongqing (96.84×), Javier Bardem (32.86×), and Robin Williams (22×) over the country average.
Where do Brisbane fans live in Germany?
Brisbane fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,276), Bayern (reach 59,294), and Baden-Württemberg (reach 47,652). These three regions account for the largest share of the active audience.
What other brands do Brisbane fans also like?
Beyond Brisbane itself, the audience over-indexes on Javier Bardem (32.86×), Robin Williams (22×), Melbourne (20.65×), and Japan Airlines (39.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Brisbane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.