Rascasse Audience Intelligence

Brisbane Audience in United States

A data profile of the people who buy, follow and care about Brisbane in United States — modelled from more than twelve digital signal sources. Brisbane has an estimated audience of 1,987,986 people in United States.

#204among City in United States#1117among POI in United States#1115in Travel & Leisure

The average Brisbane fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include JetBlue, Alaska Airlines, Anne Hathaway, with strongest over-indexing on JetBlue (9.11× the country average).

Demographically, the Brisbane audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brisbane fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for JetBlue.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brisbane profile in United States.

Audience size
2M
in United States
Gender
56.0%♀
44.0% male
Age
40.4
average years
Country rank
#14298
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brisbane fans

56.0% are female, 44.0% are male, average age 40.4.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Brisbane audience in United States
MetricValue
Female56.0%
Male44.0%
Average age40.4
Estimated audience size1,987,986
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Brisbane audience in United States
Age bracketShare%
16-1918%
20-2920%
30-3917%
40-4918%
50+26%
Fig. 04

Worldwide distribution

10.3%

of the worldwide Brisbane audience comes from United States.

Worldwide audience distribution share by country for Brisbane
CountryShare
Australia44.8%
United States10.3%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brisbane audience in United States is strongest.

Fig. 05

Top regions by affinity

Brisbane fans by region: top regions in United States
#RegionReachAffinity×
01California~600K2.85×
02Hawaii~20K1.83×
03Washington, District of Columbia~10K1.77×
04Washington~60K1.55×
05Utah~20K1.33×
06Colorado~40K1.32×
07Oregon~30K1.25×
08Massachusetts~50K1.21×
09Alaska~5K1.19×
10New York~100K1.12×
11Virginia~50K1.11×
12Florida~100K1.10×
13Illinois~70K1.08×
14Idaho~10K1.06×
15Minnesota~30K1.03×
16Nevada~20K1.03×
17Montana~6K1.01×
18Texas~200K0.99×
19New Jersey~50K0.98×
20Arizona~40K0.98×
21Maryland~30K0.98×
22Kansas~10K0.93×
23Vermont~3K0.93×
24Georgia~60K0.92×
25Connecticut~20K0.92×
26Maine~7K0.92×
27New Hampshire~7K0.91×
28North Dakota~4K0.90×
29Iowa~10K0.89×
30Pennsylvania~60K0.87×
31Wisconsin~30K0.87×
32New Mexico~9K0.87×
33Missouri~30K0.86×
34Nebraska~9K0.86×
35South Dakota~4K0.85×
36North Carolina~50K0.84×
37Rhode Island~5K0.82×
38Michigan~40K0.81×
39South Carolina~20K0.81×
40Ohio~50K0.80×
41Oklahoma~20K0.80×
42Tennessee~30K0.79×
43Delaware~4K0.79×
44Louisiana~20K0.78×
45Indiana~30K0.77×
46Arkansas~10K0.76×
47Kentucky~20K0.73×
48Alabama~20K0.69×
49West Virginia~6K0.67×
50Mississippi~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Brisbane, United States
0.65×1.00×2.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brisbane audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brisbane audience
#·InterestCategoryAffinity×
01Turkish AirlinesTravel & Leisure9.36×
02JetBlueTravel & Leisure9.11×
03HyattTravel & Leisure9.02×
04Alaska AirlinesTravel & Leisure8.98×
05Anne HathawayMovies & TV8.66×
06Avan JogiaMovies & TV8.52×
07Marriott Hotels & ResortsTravel & Leisure4.47×
08QVCMovies & TV3.20×
09YouTube MusicInternet & Social Media2.85×
10FedExBusiness & Career2.35×
11AirbnbTravel & Leisure1.81×
12Mortgage loansBusiness & Career1.80×
13SubwayFood & Beverages1.79×
14PinterestInternet & Social Media1.78×
15IKEAHome & Garden1.67×
16Indeed.comBusiness & Career1.65×
17ComicsLiterature1.62×
18Science fiction moviesMovies & TV1.58×
19McDonald'sFood & Beverages1.53×
20Sam's ClubShopping1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brisbane audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brisbane audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.90×
Community OrientationOPEN1.42×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brisbane audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.87×
Luxury OrientationPREMIUM0.88×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brisbane have in United States?

Brisbane has an estimated audience of 1,987,986 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brisbane fans?

56.0% of Brisbane fans are female, 44.0% are male, with an average age of 40.4 years.

03

Which brands do Brisbane fans like most?

Brisbane fans show strongest brand affinity for JetBlue (9.11×), Alaska Airlines (8.98×), and Anne Hathaway (8.66×) over the country average.

04

Where do Brisbane fans live in United States?

Brisbane fans in United States are most concentrated in California (reach ~600K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Brisbane fans also like?

Beyond Brisbane itself, the audience over-indexes on Alaska Airlines (8.98×), Anne Hathaway (8.66×), Hyatt (9.02×), and Turkish Airlines (9.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Brisbane audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brisbane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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