Brisbane Audience in United States

Brisbane has an estimated audience of 1,987,986 people in United States. 56.0% are female, 44.0% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Alaska Airlines.

The average Brisbane fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Brisbane audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Brisbane fans

Demographic split for Brisbane audience in United States
MetricValue
Female56.0%
Male44.0%
Average age40.4
Estimated audience size1,987,986

Audience persona

The typical Brisbane fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Brisbane in United States
RegionReachAffinity
California463,1312.12×
Texas184,0281.08×
Florida135,9981.01×
New York131,7471.19×
Illinois73,0551.1×
Washington61,0171.53×
Pennsylvania60,4900.9×
Georgia58,5740.96×
Virginia56,7261.17×
North Carolina53,4900.89×
Ohio53,2730.87×
New Jersey51,2911.01×
Massachusetts47,2071.21×
Michigan46,6690.9×
Colorado43,0471.37×
Arizona41,4531.02×
Maryland34,4061.01×
Tennessee31,6840.79×
Minnesota31,0311.09×
Oregon30,2141.33×
Indiana29,0390.8×
Missouri27,9450.87×
Wisconsin26,9240.9×
Utah24,8321.39×
South Carolina24,6560.82×
Louisiana20,4660.8×
Nevada20,1841.05×
Alabama18,9010.68×
Connecticut18,3790.92×
Kentucky18,3660.74×
Oklahoma16,8270.76×
Hawaii16,0381.88×
Iowa14,4140.88×
Kansas14,0550.9×
Arkansas11,9000.73×
Washington, District of Columbia11,5441.93×
Idaho10,6021.06×
Mississippi9,6240.59×
New Mexico8,3760.84×
Nebraska8,2790.83×
New Hampshire6,8330.87×
Maine6,2180.87×
Montana5,5251×
West Virginia4,8810.53×
Rhode Island4,8350.76×
Alaska4,6481.09×
Delaware4,0100.73×
South Dakota3,4860.76×
North Dakota3,3520.82×
Vermont2,9820.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brisbane audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Alaska Airlines8.84×Travel & Leisure
Kia Sportage23.57×Cars & Mobility
JetBlue7.8×Travel & Leisure
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Honda HR-V15.71×Cars & Mobility
Turkish Airlines9.45×Travel & Leisure
Nature1.73×Home & Garden
MSN2.18×News
Pre-school playgroup17.56×Kids & Family
YouTube Music2.93×Internet & Social Media
Hobby Lobby2.01×Home & Garden
Happiness1.63×Health
Staples (Canada)2.64×Business & Career
Cafe Rio12.46×Food & Beverages
Anne Hathaway4.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brisbane audience
TraitClusterScore
PatriotismCONSERVATISM2.12
Design AffinityPREMIUM1.69
ExtroversionTHRILL1.59
Community OrientationOPEN1.44
TravellingTHRILL1.33
SustainabilityBALANCE1.31

Worldwide distribution

Worldwide audience distribution share by country for Brisbane
CountryShare
Australia44.8%
United States10.3%
United Kingdom5.2%

See Brisbane audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Brisbane have in United States?

Brisbane has an estimated audience of 1,987,986 people in United States, concentrated in California and Texas.

What is the gender split and age of Brisbane fans?

56.0% of Brisbane fans are female, 44.0% are male, with an average age of 40.4 years.

Which brands do Brisbane fans like most?

Brisbane fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Brisbane fans live in United States?

Brisbane fans in United States are most concentrated in California (reach 463,131), Texas (reach 184,028), and Florida (reach 135,998). These three regions account for the largest share of the active audience.

What other brands do Brisbane fans also like?

Beyond Brisbane itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Alaska Airlines (8.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brisbane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.