Japan Airlines Audience in Germany
Japan Airlines has an estimated audience of 269,465 people in Germany. 44.2% are female, 55.8% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities: Qatar Airways, Google Flights, Bangkok Airways, Cathay Pacific, All Nippon Airways.
The average Japan Airlines fan in Germany is 38.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Hessen. Top brand affinities include Qatar Airways, Google Flights, Bangkok Airways, with strongest over-indexing on Qatar Airways (22.95× the country average). Demographically, the Japan Airlines audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Travelling, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Airline
Demographics of Japan Airlines fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 38.1 |
| Estimated audience size | 269,465 |
Audience persona
The typical Japan Airlines fan in Germany is more male, around 38.1 years old, with strong Travelling tendencies and a notable affinity for Qatar Airways.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,609 | 1.27× |
| Baden-Württemberg | 48,630 | 1.32× |
| Hessen | 39,151 | 1.91× |
| Bayern | 37,162 | 0.86× |
| Niedersachsen | 20,954 | 0.8× |
| Berlin | 19,827 | 1.65× |
| Rheinland-Pfalz | 16,470 | 1.22× |
| Sachsen | 9,351 | 0.71× |
| Hamburg | 8,226 | 1.35× |
| Schleswig-Holstein | 7,533 | 0.78× |
| Brandenburg | 6,404 | 0.77× |
| Thüringen | 4,607 | 0.67× |
| Sachsen-Anhalt | 3,849 | 0.55× |
| Saarland | 2,899 | 0.88× |
| Mecklenburg-Vorpommern | 2,498 | 0.49× |
| Bremen | 1,830 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Qatar Airways | 22.95× | Travel & Leisure |
| Google Flights | 12.15× | Travel & Leisure |
| Bangkok Airways | 57.62× | Travel & Leisure |
| Cathay Pacific | 33× | Travel & Leisure |
| All Nippon Airways | 34.63× | Travel & Leisure |
| Brisbane | 37.62× | Travel & Leisure |
| United Airlines | 17.36× | Travel & Leisure |
| Steven Seagal | 18.8× | Movies & TV |
| Cameron Diaz | 13.89× | Movies & TV |
| Sunexpress | 6.53× | Travel & Leisure |
| GAZ | 39.5× | Cars & Mobility |
| Flight training | 12.56× | Business & Career |
| China Airlines | 30.1× | Travel & Leisure |
| Michelle Pfeiffer | 12.33× | Movies & TV |
| Korean Air | 34.32× | Travel & Leisure |
| EVA Air | 31.7× | Travel & Leisure |
| Mila Kunis | 11.5× | Movies & TV |
| AirAsia | 24.98× | Travel & Leisure |
| JetBlue | 33.16× | Travel & Leisure |
| Mark Zuckerberg | 13.08× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 3.64 |
| Quality Awareness | PREMIUM | 2.87 |
| Career Orientation | POWER | 2.26 |
| Convenience Orientation | PREMIUM | 2.21 |
| Spirituality | BALANCE | 1.98 |
| Sustainability | BALANCE | 1.88 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.6% |
| United States | 17.7% |
| India | 9.1% |
See Japan Airlines audiences in other countries
More Airline audiences in Germany
- Ryanair (13,197,094)
- Lufthansa (11,153,663)
- Eurowings (10,127,535)
- Sunexpress (5,233,436)
- SunExpress (3,593,581)
Frequently asked questions
How many fans does Japan Airlines have in Germany?
Japan Airlines has an estimated audience of 269,465 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Japan Airlines fans?
44.2% of Japan Airlines fans are female, 55.8% are male, with an average age of 38.1 years.
Which brands do Japan Airlines fans like most?
Japan Airlines fans show strongest brand affinity for Qatar Airways (22.95×), Google Flights (12.15×), and Bangkok Airways (57.62×) over the country average.
Where do Japan Airlines fans live in Germany?
Japan Airlines fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,609), Baden-Württemberg (reach 48,630), and Hessen (reach 39,151). These three regions account for the largest share of the active audience.
What other brands do Japan Airlines fans also like?
Beyond Japan Airlines itself, the audience over-indexes on Google Flights (12.15×), Bangkok Airways (57.62×), Cathay Pacific (33×), and All Nippon Airways (34.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Japan Airlines. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.