Melbourne Audience in United States
Melbourne has an estimated audience of 19,278,002 people in United States. 55.6% are female, 44.4% are male, average age 41.8. Top regions: Florida, California, Texas.
The average Melbourne fan in United States is 41.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Demographically, the Melbourne audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Melbourne fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 41.8 |
| Estimated audience size | 19,278,002 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 3,531,012 | 2.71× |
| California | 3,030,080 | 1.43× |
| Texas | 1,648,551 | 0.99× |
| New York | 1,442,496 | 1.34× |
| Illinois | 677,744 | 1.06× |
| Washington | 581,991 | 1.5× |
| Georgia | 579,653 | 0.98× |
| Virginia | 559,515 | 1.19× |
| Pennsylvania | 557,881 | 0.86× |
| North Carolina | 536,629 | 0.93× |
| New Jersey | 520,755 | 1.06× |
| Ohio | 490,613 | 0.83× |
| Massachusetts | 465,525 | 1.23× |
| Arizona | 426,926 | 1.08× |
| Michigan | 407,620 | 0.81× |
| Colorado | 360,941 | 1.19× |
| Maryland | 317,271 | 0.96× |
| Tennessee | 302,980 | 0.78× |
| Oregon | 289,296 | 1.31× |
| Minnesota | 288,812 | 1.05× |
| Indiana | 265,896 | 0.75× |
| Missouri | 251,659 | 0.81× |
| Wisconsin | 238,282 | 0.82× |
| South Carolina | 222,042 | 0.77× |
| Alabama | 211,583 | 0.79× |
| Arkansas | 205,763 | 1.3× |
| Iowa | 186,975 | 1.18× |
| Kentucky | 184,490 | 0.76× |
| Louisiana | 177,052 | 0.71× |
| Nevada | 175,299 | 0.94× |
| Utah | 175,109 | 1.01× |
| Connecticut | 174,415 | 0.9× |
| Hawaii | 162,327 | 1.96× |
| Oklahoma | 152,584 | 0.71× |
| Kansas | 123,346 | 0.81× |
| Washington, District of Columbia | 107,791 | 1.86× |
| Mississippi | 91,510 | 0.58× |
| Idaho | 87,078 | 0.9× |
| New Mexico | 78,747 | 0.81× |
| Nebraska | 72,651 | 0.75× |
| New Hampshire | 66,199 | 0.87× |
| Maine | 59,637 | 0.86× |
| West Virginia | 51,672 | 0.58× |
| Rhode Island | 50,913 | 0.83× |
| Alaska | 45,908 | 1.11× |
| Montana | 44,003 | 0.82× |
| Delaware | 38,681 | 0.73× |
| Vermont | 29,858 | 0.88× |
| South Dakota | 29,298 | 0.66× |
| North Dakota | 24,699 | 0.62× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.53 |
| Luxury Orientation | PREMIUM | 2.16 |
| Extroversion | THRILL | 1.51 |
| Tradition | CONSERVATISM | 1.46 |
| Sports Activity | POWER | 1.3 |
| Community Orientation | OPEN | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| Australia | 15.8% |
| United Kingdom | 7.6% |
See Melbourne audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
How to read this data
Audience size is the estimated number of people in United States who actively search for Melbourne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.