Rascasse Audience Intelligence

Melbourne Audience in United States

A data profile of the people who buy, follow and care about Melbourne in United States — modelled from more than twelve digital signal sources. Melbourne has an estimated audience of 19,278,002 people in United States.

#22among City in United States#88among POI in United States#150in Travel & Leisure

The average Melbourne fan in United States is 41.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Melbourne profile in United States.

Audience size
19.3M
in United States
Gender
55.6%♀
44.4% male
Age
41.8
average years
Country rank
#1719
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Melbourne fans

55.6% are female, 44.4% are male, average age 41.8.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Melbourne audience in United States
MetricValue
Female55.6%
Male44.4%
Average age41.8
Estimated audience size19,278,002
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Melbourne audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

25.5%

of the worldwide Melbourne audience comes from United States.

Worldwide audience distribution share by country for Melbourne
CountryShare
United States25.5%
Australia15.8%
United Kingdom7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Melbourne audience in United States is strongest.

Fig. 05

Top regions by affinity

Melbourne fans by region: top regions in United States
#RegionReachAffinity×
01Florida~4M2.99×
02Arkansas~400K2.30×
03Hawaii~100K1.78×
04Washington, District of Columbia~100K1.71×
05Iowa~300K1.70×
06Washington~500K1.41×
07California~3M1.34×
08New York~1.5M1.23×
09Oregon~300K1.22×
10Massachusetts~400K1.15×
11Alaska~50K1.14×
12Colorado~300K1.13×
13Virginia~500K1.11×
14Illinois~600K1.00×
15New Jersey~500K1.00×
16Minnesota~300K1.00×
17Arizona~400K0.99×
18Utah~200K0.99×
19Georgia~600K0.93×
20Vermont~30K0.93×
21Texas~1.5M0.92×
22Maryland~300K0.92×
23Nevada~200K0.91×
24North Carolina~500K0.89×
25Connecticut~200K0.89×
26Idaho~90K0.89×
27New Hampshire~70K0.89×
28Maine~60K0.88×
29Montana~50K0.85×
30Kansas~100K0.84×
31Rhode Island~50K0.84×
32Pennsylvania~500K0.83×
33Ohio~500K0.82×
34Kentucky~200K0.82×
35New Mexico~80K0.82×
36Wisconsin~200K0.81×
37Missouri~200K0.80×
38Tennessee~300K0.78×
39South Carolina~200K0.78×
40Michigan~400K0.77×
41Nebraska~70K0.77×
42Delaware~40K0.77×
43South Dakota~30K0.77×
44Indiana~300K0.74×
45Alabama~200K0.74×
46North Dakota~30K0.74×
47Oklahoma~200K0.73×
48Louisiana~200K0.71×
49West Virginia~60K0.66×
50Mississippi~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Melbourne, United States
0.63×1.00×2.99×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Melbourne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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