A data profile of the people who buy, follow and care about Melbourne in France — modelled from more than twelve digital signal sources. Melbourne has an estimated audience of 2,722,816 people in France.
The average Melbourne fan in France is 43.6 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
The key figures that characterise the Melbourne profile in France.
52.8% are female, 47.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 43.6 |
| Estimated audience size | 2,722,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Melbourne audience comes from France.
| Country | Share |
|---|---|
| United States | 25.5% |
| Australia | 15.8% |
| United Kingdom | 7.6% |
Where the Melbourne audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.42× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.22× | |
| 03 | Provence-Alpes-Côte d'Azur | ~200K | 1.16× | |
| 04 | Nouvelle-Aquitaine | ~300K | 1.07× | |
| 05 | Occitanie | ~200K | 1.04× | |
| 06 | Grand Est | ~200K | 1.01× | |
| 07 | Pays de la Loire | ~200K | 1.00× | |
| 08 | Brittany | ~100K | 0.92× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.89× | |
| 10 | Centre-Val de Loire | ~90K | 0.88× | |
| 11 | Hauts-de-France | ~200K | 0.87× | |
| 12 | Normandy | ~100K | 0.83× | |
| 13 | Corsica | ~10K | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Melbourne. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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