Rascasse Audience Intelligence

Victoria (Australia) Audience in Germany

A data profile of the people who buy, follow and care about Victoria (Australia) in Germany — modelled from more than twelve digital signal sources. Victoria (Australia) has an estimated audience of 233,748 people in Germany.

#418among City in Germany#2013among POI in Germany#1687in Travel & Leisure

The average Victoria (Australia) fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Melbourne, Bed bug, Naomi Watts, with strongest over-indexing on Melbourne (64.44× the country average).

Demographically, the Victoria (Australia) audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Victoria (Australia) fan in Germany is balanced, around 40.4 years old, with strong Spirituality tendencies and a notable affinity for Melbourne.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victoria (Australia) profile in Germany.

Audience size
234K
in Germany
Gender
50.9%♀
49.1% male
Age
40.4
average years
Country rank
#20559
POI in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Victoria (Australia) fans

50.9% are female, 49.1% are male, average age 40.4.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Victoria (Australia) audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age40.4
Estimated audience size233,748
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Victoria (Australia) audience in Germany
Age bracketShare%
16-1912%
20-2922%
30-3924%
40-4924%
50+18%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Victoria (Australia) audience comes from Germany.

Worldwide audience distribution share by country for Victoria (Australia)
CountryShare
Australia32.9%
United States12.6%
Mexico6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria (Australia) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Victoria (Australia) fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~7K1.19×
02Sachsen-Anhalt~7K1.16×
03Brandenburg~8K1.11×
04Mecklenburg-Vorpommern~5K1.08×
05Hessen~20K1.03×
06Sachsen~10K1.02×
07Berlin~10K1.01×
08Niedersachsen~20K1.00×
09Bremen~2K1.00×
10Nordrhein-Westfalen~50K0.98×
11Schleswig-Holstein~8K0.95×
12Baden-Württemberg~30K0.92×
13Hamburg~5K0.92×
14Bayern~30K0.91×
15Rheinland-Pfalz~10K0.91×
16Saarland~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Victoria (Australia), Germany
0.83×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victoria (Australia) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victoria (Australia) audience
#·InterestCategoryAffinity×
01MelbourneTravel & Leisure64.44×
02Bed bugHome & Garden53.78×
03CockroachPets & Animals23.87×
04Naomi WattsMovies & TV20.00×
05Pakistan Super LeagueSports18.38×
06OboeMusic & Radio14.88×
07Playa del CarmenTravel & Leisure11.39×
08Mel GibsonMovies & TV9.01×
09HertzCars & Mobility7.27×
10Mila KunisMovies & TV6.51×
11Emily BluntMovies & TV6.39×
12Arabian horsePets & Animals6.38×
13Non-alcoholic beverageFood & Beverages4.84×
14FamilyKids & Family2.94×
15NatureHome & Garden2.84×
16EmailTechnology & Electronics2.40×
17VacationsTravel & Leisure2.37×
18RedditInternet & Social Media2.25×
19TagesschauMovies & TV2.08×
20GermanyTravel & Leisure1.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victoria (Australia) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Victoria (Australia) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.89×
TraditionCONSERVATISM1.59×
Community OrientationOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Victoria (Australia) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Price SensitivityPREMIUM0.72×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Victoria (Australia) have in Germany?

Victoria (Australia) has an estimated audience of 233,748 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Victoria (Australia) fans?

50.9% of Victoria (Australia) fans are female, 49.1% are male, with an average age of 40.4 years.

03

Which brands do Victoria (Australia) fans like most?

Victoria (Australia) fans show strongest brand affinity for Melbourne (64.44×), Bed bug (53.78×), and Naomi Watts (20×) over the country average.

04

Where do Victoria (Australia) fans live in Germany?

Victoria (Australia) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Victoria (Australia) fans also like?

Beyond Victoria (Australia) itself, the audience over-indexes on Bed bug (53.78×), Naomi Watts (20×), Family (2.94×), and Nature (2.84×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Victoria (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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