Victoria (Australia) Audience in United States

Victoria (Australia) logo

Victoria (Australia) has an estimated audience of 2,653,344 people in United States. 53.6% are female, 46.4% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Goop, Wok, Hibachi, Google Home.

The average Victoria (Australia) fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Goop, Wok, with strongest over-indexing on Nationality (4.96× the country average). Demographically, the Victoria (Australia) audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Victoria (Australia) fans

Demographic split for Victoria (Australia) audience in United States
MetricValue
Female53.6%
Male46.4%
Average age38.8
Estimated audience size2,653,344

Audience persona

The typical Victoria (Australia) fan in United States is balanced, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Victoria (Australia) in United States
RegionReachAffinity
California393,3251.35×
Texas356,8681.56×
Florida197,7241.1×
New York170,6151.15×
Washington115,3862.17×
Illinois87,6270.99×
Georgia84,1571.03×
Pennsylvania75,7060.85×
North Carolina74,9090.94×
Minnesota69,1151.82×
New Jersey68,5241.02×
Ohio66,6770.82×
Virginia65,2241.01×
Massachusetts64,4921.23×
Michigan61,0990.88×
Arizona54,8871.01×
Wisconsin50,4061.26×
Tennessee46,1260.87×
Oregon45,3391.49×
Maryland43,6160.96×
Indiana40,6730.84×
Colorado38,7210.93×
Alabama36,5730.99×
Missouri36,3780.85×
South Carolina35,3010.88×
Louisiana34,5061.01×
Nevada32,7991.28×
Oklahoma29,0040.98×
Kentucky28,0070.84×
Connecticut24,0180.9×
Utah22,3410.94×
Arkansas21,0790.96×
Kansas20,4500.98×
Mississippi18,8790.86×
Iowa16,2680.74×
Idaho12,6150.95×
New Mexico12,4600.94×
Hawaii12,1961.07×
Nebraska10,4740.79×
New Hampshire9,3800.9×
West Virginia9,0990.74×
Rhode Island7,9930.95×
Washington, District of Columbia7,2970.91×
Delaware7,2780.99×
Maine6,6530.7×
Alaska6,2621.1×
Montana5,9970.81×
South Dakota4,4070.72×
North Dakota3,7800.69×
Vermont3,2490.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Victoria (Australia) audience
BrandAffinityCategory
Nationality4.96×Politics & Society
Goop11.7×Internet & Social Media
Wok12.06×Food & Beverages
Hibachi13.63×Food & Beverages
Google Home10.78×Technology & Electronics
headspace14.24×Health
Progressive rock3.14×Music & Radio
Governor of Michigan10.96×Politics & Society
Minnesota2.38×Travel & Leisure
Cam Ward5.07×Sports
Grinch5.25×Movies & TV
Vocal harmony5.89×Music & Radio
Grace Slick10.85×Music & Radio
Cherish (group)12.66×Music & Radio
Nebraska Cornhuskers football3.83×Sports
Ira Glass18.01×Music & Radio
Israel2×Travel & Leisure
El Paso County, Colorado11.46×Travel & Leisure
Guitarist (magazine)10.03×Music & Radio
Fairy godmother6.31×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Victoria (Australia) audience
TraitClusterScore
Risk AppetiteTHRILL2.62
Luxury OrientationPREMIUM1.72
ExtroversionTHRILL1.48
SpiritualityBALANCE1.37
Community OrientationOPEN1.33
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Victoria (Australia)
CountryShare
Australia32.9%
United States12.6%
Mexico6.4%

See Victoria (Australia) audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Victoria (Australia) have in United States?

Victoria (Australia) has an estimated audience of 2,653,344 people in United States, concentrated in California and Texas.

What is the gender split and age of Victoria (Australia) fans?

53.6% of Victoria (Australia) fans are female, 46.4% are male, with an average age of 38.8 years.

Which brands do Victoria (Australia) fans like most?

Victoria (Australia) fans show strongest brand affinity for Nationality (4.96×), Goop (11.7×), and Wok (12.06×) over the country average.

Where do Victoria (Australia) fans live in United States?

Victoria (Australia) fans in United States are most concentrated in California (reach 393,325), Texas (reach 356,868), and Florida (reach 197,724). These three regions account for the largest share of the active audience.

What other brands do Victoria (Australia) fans also like?

Beyond Victoria (Australia) itself, the audience over-indexes on Goop (11.7×), Wok (12.06×), Hibachi (13.63×), and Google Home (10.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Victoria (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.