Rascasse Audience Intelligence

Victoria (Australia) Audience in United States

A data profile of the people who buy, follow and care about Victoria (Australia) in United States — modelled from more than twelve digital signal sources. Victoria (Australia) has an estimated audience of 2,653,344 people in United States.

#163among City in United States#867among POI in United States#913in Travel & Leisure

The average Victoria (Australia) fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Powerball, Mega Millions, Web server, with strongest over-indexing on Powerball (4.49× the country average).

Demographically, the Victoria (Australia) audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Victoria (Australia) fan in United States is balanced, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Powerball.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victoria (Australia) profile in United States.

Audience size
2.7M
in United States
Gender
53.6%♀
46.4% male
Age
38.8
average years
Country rank
#11380
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Victoria (Australia) fans

53.6% are female, 46.4% are male, average age 38.8.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Victoria (Australia) audience in United States
MetricValue
Female53.6%
Male46.4%
Average age38.8
Estimated audience size2,653,344
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Victoria (Australia) audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3922%
40-4920%
50+18%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Victoria (Australia) audience comes from United States.

Worldwide audience distribution share by country for Victoria (Australia)
CountryShare
Australia32.9%
United States12.6%
Mexico6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria (Australia) audience in United States is strongest.

Fig. 05

Top regions by affinity

Victoria (Australia) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~80K2.11×
02Washington~100K2.07×
03Texas~300K1.51×
04Oregon~40K1.45×
05Nevada~30K1.33×
06Massachusetts~70K1.29×
07California~400K1.26×
08Alaska~7K1.25×
09Wisconsin~50K1.22×
10New York~200K1.10×
11Florida~200K1.06×
12Hawaii~10K1.06×
13Louisiana~30K1.00×
14Delaware~7K1.00×
15Arizona~50K0.99×
16New Hampshire~10K0.99×
17Rhode Island~8K0.99×
18Georgia~80K0.98×
19Kansas~20K0.98×
20New Jersey~70K0.97×
21Virginia~60K0.97×
22Alabama~40K0.97×
23Idaho~10K0.97×
24Oklahoma~30K0.96×
25Arkansas~20K0.96×
26Illinois~80K0.95×
27New Mexico~10K0.95×
28Maryland~40K0.94×
29Utah~20K0.93×
30Mississippi~20K0.92×
31Washington, District of Columbia~7K0.91×
32North Carolina~70K0.90×
33Colorado~40K0.90×
34Connecticut~20K0.89×
35South Carolina~30K0.87×
36Tennessee~50K0.86×
37Montana~6K0.86×
38Michigan~60K0.85×
39Missouri~40K0.84×
40Kentucky~30K0.84×
41South Dakota~5K0.83×
42Pennsylvania~70K0.82×
43Indiana~40K0.82×
44Ohio~70K0.80×
45Nebraska~10K0.80×
46West Virginia~10K0.79×
47Vermont~4K0.79×
48Iowa~20K0.76×
49Maine~7K0.75×
50North Dakota~4K0.75×
Fig. 06

Affinity by region

Affinity by region — Victoria (Australia), United States
0.75×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victoria (Australia) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victoria (Australia) audience
#·InterestCategoryAffinity×
01El PaísNews9.55×
02Atlético MadridSports7.27×
03Mutual insuranceBusiness & Career7.09×
04FIFA Club World CupSports7.07×
05Web serverTechnology & Electronics5.20×
06Fibromyalgia awarenessHealth4.95×
07Colorado RockiesSports4.80×
08Mega MillionsGames4.68×
09PowerballGames4.49×
10Western UnionBusiness & Career4.26×
11Spanish languagePolitics & Society3.04×
12Milwaukee BrewersSports2.84×
13Las VegasTravel & Leisure2.81×
14CanadaTravel & Leisure2.23×
15Detroit TigersSports2.19×
16RadioTechnology & Electronics2.07×
17DentistryBusiness & Career1.84×
18Real Madrid C.F.Sports1.77×
19GeneticsKids & Family1.69×
20Subscription business modelShopping1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victoria (Australia) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Victoria (Australia) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.79×
SpiritualityBALANCE1.69×
Early Adopter MentalityPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Victoria (Australia) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.64×
Design AffinityPREMIUM0.68×
Social Media UsageJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Victoria (Australia) have in United States?

Victoria (Australia) has an estimated audience of 2,653,344 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Victoria (Australia) fans?

53.6% of Victoria (Australia) fans are female, 46.4% are male, with an average age of 38.8 years.

03

Which brands do Victoria (Australia) fans like most?

Victoria (Australia) fans show strongest brand affinity for Powerball (4.49×), Mega Millions (4.68×), and Web server (5.2×) over the country average.

04

Where do Victoria (Australia) fans live in United States?

Victoria (Australia) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Victoria (Australia) fans also like?

Beyond Victoria (Australia) itself, the audience over-indexes on Mega Millions (4.68×), Web server (5.2×), Las Vegas (2.81×), and Spanish language (3.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Victoria (Australia). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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