Colorado Rockies Audience in United States

Colorado Rockies logo

Colorado Rockies has an estimated audience of 4,791,957 people in United States. 38.0% are female, 62.0% are male, average age 42.8. Top regions: Colorado, California, Texas. Top brand affinities: Rita Moreno, Roberto Clemente, Rita Hayworth, Andy García, Colorado Avalanche.

The average Colorado Rockies fan in United States is 42.8 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, California, Texas. Top brand affinities include Rita Moreno, Roberto Clemente, Rita Hayworth, with strongest over-indexing on Rita Moreno (53.65× the country average). Demographically, the Colorado Rockies audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Baseball

Demographics of Colorado Rockies fans

Demographic split for Colorado Rockies audience in United States
MetricValue
Female38.0%
Male62.0%
Average age42.8
Estimated audience size4,791,957

Audience persona

The typical Colorado Rockies fan in United States is more male, around 42.8 years old, with strong Risk Appetite tendencies and a notable affinity for Rita Moreno.

Top regions in United States

Top regions ranked by reach for Colorado Rockies in United States
RegionReachAffinity
Colorado1,354,97817.94×
California242,0130.46×
Texas143,2270.35×
Florida111,3510.34×
New York89,8600.34×
Arizona86,2930.88×
Illinois81,2750.51×
Pennsylvania78,2170.48×
Wyoming68,9769.71×
Ohio65,0110.44×
North Carolina49,5170.34×
New Jersey45,6820.37×
Utah42,9821×
Georgia41,6300.28×
Michigan39,5040.32×
Tennessee39,4770.41×
Missouri34,8030.45×
New Mexico33,2191.38×
Virginia32,2690.28×
Wisconsin32,2670.45×
Indiana31,9200.36×
Washington31,7110.33×
Nevada29,8590.64×
Maryland29,7640.36×
Nebraska29,5551.23×
Kansas25,6030.68×
Massachusetts25,4470.27×
Louisiana24,1340.39×
Iowa20,9490.53×
Minnesota20,3560.3×
South Carolina19,6190.27×
Alabama19,4650.29×
Kentucky19,0260.32×
South Dakota18,8971.71×
Oregon18,0290.33×
Oklahoma17,3420.33×
Montana17,1041.29×
Connecticut16,4110.34×
Arkansas14,3570.36×
Idaho14,2770.59×
Mississippi12,4700.32×
Hawaii6,2330.3×
Delaware5,1120.39×
West Virginia4,7740.21×
North Dakota4,6990.48×
New Hampshire4,6910.25×
Alaska4,3920.43×
Washington, District of Columbia4,2530.3×
Rhode Island4,1390.27×
Maine3,8180.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Colorado Rockies audience
BrandAffinityCategory
Rita Moreno53.65×Movies & TV
Roberto Clemente55.48×Sports
Rita Hayworth57.39×Movies & TV
Andy García41.06×Movies & TV
Colorado Avalanche27.04×Sports
Ritchie Valens50.6×Music & Radio
Eva Longoria25.42×Movies & TV
Sonia Sotomayor51.85×Politics & Society
Jimmy Smits57.98×Music & Radio
Erik Estrada55.95×Movies & TV
America Ferrera35.64×Movies & TV
Edward James Olmos46.57×Movies & TV
Charo50.98×Music & Radio
Eva Mendes21.54×Movies & TV
Cote de Pablo35.7×Movies & TV
National Hispanic Heritage Month31.67×Politics & Society
Nobel Prize in Physiology or Medicine54.52×Health
Cesar Romero60.58×Movies & TV
Ted Williams46.98×Sports
Fernando Valenzuela57.78×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Colorado Rockies audience
TraitClusterScore
Risk AppetiteTHRILL2.03
Luxury OrientationPREMIUM1.63
Convenience OrientationPREMIUM1.39
Sports ActivityPOWER1.32
Community OrientationOPEN1.3
ExtroversionTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Colorado Rockies
CountryShare
United States80.7%
Mexico7.1%
Canada2.4%

See Colorado Rockies audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Colorado Rockies have in United States?

Colorado Rockies has an estimated audience of 4,791,957 people in United States, concentrated in Colorado and California.

What is the gender split and age of Colorado Rockies fans?

38.0% of Colorado Rockies fans are female, 62.0% are male, with an average age of 42.8 years.

Which brands do Colorado Rockies fans like most?

Colorado Rockies fans show strongest brand affinity for Rita Moreno (53.65×), Roberto Clemente (55.48×), and Rita Hayworth (57.39×) over the country average.

Where do Colorado Rockies fans live in United States?

Colorado Rockies fans in United States are most concentrated in Colorado (reach 1,354,978), California (reach 242,013), and Texas (reach 143,227). These three regions account for the largest share of the active audience.

What other brands do Colorado Rockies fans also like?

Beyond Colorado Rockies itself, the audience over-indexes on Roberto Clemente (55.48×), Rita Hayworth (57.39×), Andy García (41.06×), and Colorado Avalanche (27.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Colorado Rockies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.